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At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, RecruitmentMarketing content and so much more. . Session: A 3-Pronged Approach to DEI.
Every year, the Rally® Awards shine a light on practitioners for their achievements in RecruitmentMarketing and employer branding strategies. When 95% of their company moved to work from home in 2020, the Sitel Group recruitment team had 2 significant challenges: Showing employees and candidates that they still value connection, and.
This February is an opportunity for employers to show how they’re fulfilling those commitments to achieving diversity, inclusion and equality in the workplace, in how they do business and across their communities. Netflix recognized that the best way to have diversity on-screen is to have diversity in their office.
This shift has major implications for our RecruitmentMarketing strategies and how we capture content like employee stories. Edward and his team also manage all employer brand initiatives, and drives diversity, equity and inclusion (DEI) efforts for the company. Lori: Thanks everyone for joining me! Katy: Authentic content.
But that’s just me, and I’m part of a VERY diverse community with many different facets and types of people. These are not people in the RecruitmentMarketing and employer brand space, and they represent a variety of backgrounds, orientations and identifications in the age range of 25 to 64. Can I be myself there?
February is Black History Month, a time to celebrate the achievements and influence of Black Americans on our country’s history, but also to recognize the work that still needs to be done to achieve greater diversity, equity, inclusion and justice for people of color. One of the many employee stories featured on MongoDB’s blog.
Here are my top tips for creating compelling, localized recruiting content that’s relevant to candidates in each geography where you recruit and hire. The first step in any RecruitmentMarketing strategy is to uncover your EVP. Solidify your global EVP. We partnered with Stories Inc.
Budget : By scheduling filming all in one day, we save A LOT of money versus hiring an external videographer. We partner with the internal communication team and our business resource groups to attract a diverse pool of participants. Highlights on key themes, like diversity & inclusion or professional development.
It’s the best recruitmentmarketing content you can create right now. Great recruitmentmarketing content also anticipates and answers questions candidates have. Some have realized they can recruit better or more diverse talent to teams when they remove geographic barriers. Here’s why and how. Some have not.
Whether you were building culture, content, inclusivity and diversity, an employer brand, candidate channels, engagement, awareness, or all of the above, it was a year of non-stop creation amidst constant change. Bonus: This visually-beautiful video was filmed completely virtually via Virtual Story Session.
We recently welcomed Shannon Edwards to the team as a Project Manager, Content Strategist and Diversity and Inclusion subject matter expert. Here’s advice from Shannon on why you need a recruitmentmarketing agency for content — namely, Stories Incorporated — for your next employer branding and recruitmentmarketing videos and stories.
Creating recruitmentmarketing content or employer branding for government contractors can be different than creating it for a commercial business. For those that work in SCIFs, it’s never possible to film inside. But, that doesn’t mean your interviews need to be filmed with talking heads only.
Now, as you may know, recruitmentmarketing is what we do. From young leader network dinners to the just-forced-enough-to-be-patronising diversity programme plug, it seems like the department’s main goal was to force a mention of at least two of their initiatives every 15-20 seconds. It’s Friday, after all. Treat yourself.
By focusing on targeted audiences and small but scalable testing, employer brand and recruitmentmarketing professionals will be able to more easily launch experiments and measure impact. film series featuring team members around the globe discussing topics related to Diversity, Equity, and Inclusion. ” video.
Prior to our film day, their director of content put so much care into our shoot, even sending photos of all the storytellers and the places we could consider filming. We interviewed 13 bright, energetic people with diverse perspectives on what makes OT tick. That’s right, 27 videos from one interview day.
Now, as you may know, recruitmentmarketing is what we do. From young leader network dinners to the just-forced-enough-to-be-patronising diversity programme plug, it seems like the department’s main goal was to force a mention of at least two of their initiatives every 15-20 seconds. It’s Friday, after all. Treat yourself.
If you recruit at campus career fairs, diversity conferences and professional hiring events, you should already have a talent pipeline. Tailor recruitmentmarketing content to the most-requested topics to increase candidate interaction with your brand. Update Your RecruitmentMarketing Presence With Video.
Many companies are now utilising digital marketing strategies to promote their business and attract top candidates to avoid this crisis. This holistic approach is essential in today's diversemarket, where every candidate will increasingly expect an omnichannel experience.
Whether it was a career fair, diversity conference or industry networking reception, candidates who didn’t directly apply to an open position can be excellent contenders for your passive candidate pipeline. Regularly updating your careers page will ensure it reflects your current recruitmentmarketing efforts.
This is where the power of effective RecruitmentMarketing comes into play. So each year, we recognize the Best RecruitmentMarketing Campaigns in our prestigious Rally Awards competition. Come honor the winners and celebrate RecruitmentMarketing and Employer Branding practitioners everywhere!
Even though companies that have diverse talent “will build more innovate products and services, get more market share, and have more revenue”. Morgan suggests building out each of these 5 areas: Diversityrecruiting training. An internal community of women in STEM focused on career development and recruiting.
Let’s take a look at how to share your company culture when recruiting. Using Marketing. Recruitmentmarketing is among your most powerful tools to express your values. Having given an impression about your shared priorities, you can then link to further recruitmentmarketing materials. Company Website.
People want to consume video content, which is why our Talent Acquisition team is using video marketing to recruit talent from all across North America. At Sonoco, our RecruitmentMarketing content strategy includes two types of videos: High production-value videos created in partnership with Stories Inc.
Our verdict: The great value of this book for recruiters is that it lays out a decision-making process that can be used to help and make fair each and every hiring decision you make – which, for those of you hoping to improve the diversity hiring practices within your company in 2016 or tackle you own unconscious bias, is absolute gold!
Yes, employee storytelling , culture communications, employer branding, and recruitmentmarketing are our areas of expertise. Private Screening of LILLY From Factory Floor to Fair Pay Pioneer: A Conversation About Lilly Ledbetters Legacy LILLY, a film about Lilly Ledbetter and the Fair Pay Act, played several times at the conference.
But despite all the noise around talent acquisition, hiring and the talent wars, no single event focuses on the nexus of artificial intelligence, machine learning and recruiting. What Does Baseball Have to do With Recruiting? Why Attend the Recruiting Automation Summit. Speakers at the Recruiting Automation Summit.
Because of this, every project takes on a life and story of its own and contributes to our growth as recruitmentmarketers. That’s why we picked our favorite stories from 2018 and broke down exactly what makes each piece great recruitmentmarketing content. Capture interesting yet realistic visuals of a workplace. .
These are all phenomenal results, and show the impact that RecruitmentMarketing can have on attracting great talent to your employer brand! Diverse career opportunities with meaningful work. 5 EVP Pillars: . Mission-focused innovation. Foundational values. Your health, your wealth, your life. Empowered to be your best .
The more diverse the platforms, the further the content reaches and engages viewers. We have stories about filming content that we repurposed to live on our website, to be a marketing campaign, and to fit in a job description. This content has an educational background to them for those interested in film.
In 2004 he left his position managing the recruitment company he had established for the Diamond Recruitment group to set up Intelligence Software Ltd. With a focus on using ‘Intelligence’ much more than ‘Software’ to help create new ways of recruiting that just work better. com Stephanie A.
If you want to see what actual excitement looks like (say, for your recruitmentmarketing materials), check out the picture of me purchasing tickets to a future FooFighters show. Speaking of guest performers, these guest artists collaborations not only add diversity, but also an inordinate amount of experimentation and innovation, too.
for team branding and recruitmentmarketing content services. We captured stories from and filmed 10 BPD scientist team members who are thriving at work. Additionally, we filmed b-roll and took professional photos. We captured stories of collaboration, passion for science, camaraderie, and diversity on the BPD team.
Jeanne: you know that’s really helpful counsel I’m curious um we have some other questions coming in related to diversity and inclusion initiatives how can tell an acquisition incorporate DNI initiatives when choosing the most qualified candidates that’s a really hot topic right now .
The past year has changed a lot of industries and disciplines, and RecruitmentMarketing is no exception. While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent. RecruitmentMarketing Agency Outlook for 2021.
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