2010

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Eight Things Nonprofits Should Know About Google AdWords

Forum One

When accessing the internet, people use a search engine 91 percent of the time (equivalent to the percent accessing their email). Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list? Well, with Google AdWords you can. The content on your site is always most important in terms of driving visitors to your site and increasing your web prominence.

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Two People Who Are “Changing the Game” in Recruitment

Staffing Talk

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Social Recruiting: An Industry Leader Grows by Word of Mouth

Jobvite

The recruiting team at Yelp recently gave us an insider view on how they have been driving dramatic growth in hiring – the company has doubled in size over the past year. A Yelp Snapshot. Yelp helps users find local businesses of any kind and allows them to rate and share their opinions with other consumers. Rated one of the top 50 Best Places to Work by San Francisco Business Times, Yelp looks for energetic candidates who can keep it “Funny, Useful and Cool”.

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LinkedIn, Twitter And Facebook – How can these help in your job search?

GradLeaders

. . Facebook, Twitter and LinkedIn are extremely valuable job-search tools with today’s growing desire for instant information and dependency on networking. Facebook and LinkedIn fulfill the networking dependency. Twitter is better for delivering instant information. Twitter has grown over 1000% in last year – mainly b/c of the celebrity presence.

Twitter 40
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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The New Culture of Storytelling

Forum One

Michaela and Brian at the World of Coca Cola. As we do every year, Forum One participated in the annual Nonprofit Technology Conference (NTC). This year's event was held in Atlanta from April 8 - 10, and over 1,400 nonprofit tech folks attended. Brian , Kurt , and I represented the Forum One contingent. As always, the event was a blast. It helped me meet and reconnect with some of the most inspiring people in our industry, catch up on the latest social media technologies ( Whrrl !

Culture 66

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HealthCare.gov: A Model Facebook Page

Forum One

HealthCare.gov , the federal web site that is officially charged with helping consumers make sense of the new health insurance landscape, was substantially improved this month. For starters, they added information from over 200 insurers on 4,400 plans. As data is added in the coming months, the sites' health insurance "plan finder" promises to significantly improve consumers' ability to untangle the mess of insurance options available to them.

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How Online Collaboration is Changing Scholarship

Forum One

It was refreshing to attend a web communications conference where the moderator of the first panel discussion wasn't someone like me: a member of generation X or Y with an English degree who can passionately argue on behalf of his favorite Twitter client, but can't program a lick. In this case, it was the decorated computer scientist Bill Wulf. Bill Wulf.

Travel 60
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Facebook Resources for Nonprofit Organizations

Forum One

My colleague Michaela Hacker and I are presenting a webinar on Aug. 17 for Network for Good titled " Nonprofit 911: Become a Facebook Rockstar Using Pages & Causes." We will be joined by Sarah Koch of Causes. As part of that session, we are sharing a list of useful Facebook Resources. Enjoy! Nonprofit-Specific. Non-Profits on Facebook.

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Collaboration for Funders: Understanding the Challenges

Forum One

This is part two of a series on online collaboration for grantmakers. In part one, we looked at determing the value of creating a collaboration community. If you're a funder in the philanthropic sector, and you've concluded that online collaboration is a great tool for solving issues like transparency, capacity building, and strategic alignment with your grantees, the next step is to know what obstacles you'll need to overcome to make your collaboration initiative a success.

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Transform Employee Wellbeing and Control Costs Through Data-Driven Strategies

In today's dynamic business environment, HR leaders face immense pressure to optimize costs while maintaining a competitive edge to attract, retain and engage their workforce. Gallagher can help you meet that challenge head-on. Our proprietary data and people analytics platform, Gallagher Drive ® , provides the elevated insights you need to make impactful program decisions that are aligned with your organizational goals and set your strategy up for long-term success.

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Government Web Managers Notes: Responding to Economic Uncertainty

Forum One

In the past few months, world-wide political and economic uncertainty has shaken global confidence, which in turn has resulted in continued market instability and volatility. With economic recovery inching along, all levels of government are feeling the pinch brought on by reduced tax revenue. With ever-shrinking budgets, many government entities have been forced to re-evaluate their resource allocations.

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Sharing Storytelling in San Antonio

Forum One

Last week I was invited to give a keynote plenary session at the Department of Health and Human Services Office of Adolescent Pregnancy Programs AFL Care Grantee Annual Conference in San Antonio, Texas. This year's conference focused on Planning and Innovating for Reform. Because the Patient Protection and Affordable Care Act brings a new landscape of considerations for policy makers, program planners, and service providers of pregnant and parenting adolescents, AFL Care grantees have an unprece

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Launching a Collaboration or Content Management System: 8 Tricks for Adoption

Forum One

So, you have decided you need a tool for collaboration or content management. Great. And you are ready to invest the money in selecting and developing the greatest system ever. Even better. But what good is your investment if noone takes advantage of it? User adoption is a tricky beast. Naturally, clients tend to focus on the technical aspects that surround adoption: picking a solution that meets the list of user needs they have identified.

System 58
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Social Media and Health Care (at SxSW)

Forum One

As I blogged previously , I've been at South by Southwest Interactive these past few days. For me, one of the most valuable sessions was " E.R. 2.0." The session featured a facilitated conversation about how hospitals and health care providers are using new media and social networking software to support their primary objectives — treatment, research, education and outreach, and patient-provider communication.

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Protect Your Business: Tackle the Future of I-9 Fraud with Expert Strategies

Speaker: Speakers

Is your business ready for the future of document fraud? AI advancements have made forgery easier, increasing risks for employers. With 85% of identity fraud last year linked to impersonation, proactive compliance is essential. Join WorkBright’s webinar on October 8 to equip yourself with crucial insights for protecting your business from fraudulent I-9 documents, including: Understanding Risks: Learn about new fraud tactics impacting your business.

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Community Matters, Even at SxSW

Forum One

Reflections on community at SxSW. Andrew , Bill , and I just got back from the South by Southwest Interactive Festival , where we spent nearly a week drinking from the proverbial technology innovation firehose. We attended numerous panels, connected with colleagues and friends on nonprofit technology and social good, and had skillets of queso in between.

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Best Practices for Listening and Engaging in Social Media

Forum One

Part 1: Discover. Synopsis: The conversations on social media can really tell a rich story about your brand, topic, cause, target audiences, or other area of interest. It is important to develop effective listening techniques in order to make decisions and justify activities based on these stories. As the first in my series on best practices for listening and engagement, this posts discusses tactics for discovery, the processes of defining content and sources for your listening activities.

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Entrepreneurship and Internet Diplomacy in the Muslim and Arab World

Forum One

When President Obama took the stage in Cairo, Egypt last year, millions tuned in to hear his approach for improved U.S.-Muslim relations. In his speech, he pledged to "create a new corps of business volunteers to partner with counterparts in Muslim-majority countries." A key message was that better relations derive from shared business opportunities.

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10 Ideas for Open Development

Forum One

Thanks to everyone who participated in the Aid Information Challenge on Friday at the Word Bank. It was a great discussion that brought together a mix of people from different disciplines interested in open data and transparency's capacity to make aid more effective. Thanks again to the World Bank for hosting, and to the Development Gateway for all they did to make it happen.

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Navigating Assessments: Choosing the Right Fit for Your Organization

Speaker: Dr. Craig Ellis, Head of I-O Psychology, HighMatch

Are you struggling to make sense of the pre-employment assessment space? In this live webinar, Dr. Craig Ellis, a leading Industrial-Organizational (I-O) psychologist, will guide you through a practical and objective framework to identify and implement the assessments that best address your organization’s unique hiring needs.

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Open Government IdeaScale Sites Solicit Valuable Feedback but May Unintentionally Compromise Citizen Privacy

Forum One

The 24 agencies required to comply with the Open Government Directive have begun soliciting citizen feedback on how to improve transparency, participation, collaboration, and innovation in government. Agencies are using IdeaScale to facilitate two-way feedback with citizens. To date, over 700 ideas have been submitted ! Unfortunately, the current implementation introduces slight privacy concerns for users.

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The Good News Story in Haiti

Forum One

President Obama sends his first "tweet" for the Red Cross at their headquarters Monday. Photo courtesy of the Red Cross. The images and stories coming out of Haiti are disturbing, upsetting, and unbelievably heartbreaking. We've all been following closely, trying to lend a hand when needed, and keeping an eye out for the signs of hope among the rubble, literally.

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How to Become a Facebook Rockstar

Forum One

Previously, we've discussed our approaches to Twitter , Scribd , and SlideShare. Now it's time to address the social site with the biggest stage right now: Facebook. Forum One's Facebook Page. (click to enlarge). Michaela Hackner and I recently hosted a pair of NTEN webinars titled "How to Become a Facebook Rockstar." We took folks through the steps required to raise the profile of an organization using Facebook Pages.

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Strategy 101: Two Key Words for Your Next Requirements Effort

Forum One

I had the displeasure of spending much of the evening reading one of the worst requirements documents I have had to wade through in some time. It wasn’t that it was poorly written (it was) or poorly organized (check). Its greatest crime was that those who had written it had clearly failed to utilize the two key words that have to be part of any requirements effort: “why?

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HR Meets AI: The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

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Recap: Social Media for Social Impact

Forum One

This month, Forum One and Autodesk hosted a panel titled, "Social Media for Social Impact" during Social Media Week in San Francisco. We had the privilege of having four panelists who each told a story demonstrating how the social web had empowered communities around social causes. Connie Chan from Yahoo! described how status updates and Flickr photos were used to spread awareness of Yahoo!

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Web Metrics: How Do You Measure Up?

Forum One

So you're tracking your web analytics, and your metrics are going up in all categories. Great! But have you ever wondered how you compare to other organizations? To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Reports like this are great for organizations to determine if their increases in different web metrics are comparable or better/worse than others'.

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ForLoveofLiberty.net Extends Story of African-American Contributions to U.S. Military

Forum One

Forum One Communications is pleased to mark the start of Black History Month with the launch of ForLoveofLiberty.net ! We at Forum One believe that the sacrifice of African-Americans on behalf of our country is a story that needs to be told in order for people to better understand American history, especially the civil rights movement. We are grateful to the U.S.

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Webinar Recap: Foundations and Online Collaboration

Forum One

Forum One hosted a webinar on June 23 on online collaboration for philanthropic organizations. You can follow the one-hour archived session (or the slides on Slideshare ) to get a nice slice of perspective from Amy Gipson of the Bill & Melinda Gates Foundation and Melissa Schoen of the California Healthcare Foundation. Amy talked about a private global online community of librarians that she facilitates as part of the Gates Foundation's Global Libraries program.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Military Communications in the Age of Social Media

Forum One

Earlier this week, I addressed the topic of social media in the military and government on a panel at The Army and The Navy Club in Washington, DC. With so many of our clients deeply entrenched in various social media campaigns, I found the panel to be a great opportunity to share our experience in the nonprofit and civilian sectors with military leaders.

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South by Southwest: Laboratory for the Future?

Forum One

I've been attending the South by Southwest Interactive Festival (SxSW) these past few days. It's my first time, and it's a lot to take in. Everywhere you go, people are nose down in their laptops and phones: while in sessions, while walking down the halls, and while on the panels. Think of the geekiest person in your organization, and multiple them by over a 1,000.

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CountyHealthRankings.org Gives First County-by-County Snapshot of Health in Each State

Forum One

ALEXANDRIA, Va., Feb. 18 — CountyHealthRankings.org , a new site produced by Forum One Communications, provides the first look at the overall health of every county in all 50 states. The site was unveiled at an event on Wednesday in Washington by its sponsors, the University of Wisconsin's Population Health Institute and the Robert Wood Johnson Foundation.