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We had a great turnout with thousands of Recruitment Marketing, employerbranding, talent acquisition, candidate experience and human resources professionals registering and attending the live event. They shared these photos on socialmedia and in an online gallery available during the event. RallyFwd.
Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employerbranding by professionals who work in-house for employers. ADT tied for second place in the 2023 Rally Awards for Best EmployerBrand Launch.
Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employerbranding strategies. Sitel Group measured PWP with socialmedia reach, video views and engagements. Intel — “Social Stories from Elite Athletes at Intel”.
Increasingly, on socialmedia. How Is SocialMedia Used in Recruiting? Recruiters can use socialmedia to attract and engage great talent by posting job opportunities, searching for and messaging qualified candidates, and by posting engaging and relevant content to help build a network of passive candidates.
When employees share job openings, engage with content, or talk about their positive experiences, your employerbrand reaches a much larger, more diverse audience. Then, encourage a culture of advocacy by recognizing and rewarding employees who consistently engage and promote your employerbrand.
In their feedback to her nomination, members of the independent panel of judges noted: “Whitney’s passion is evident in the creative ideas that she’s able to execute, the way that she’s able to overcome blockers, and how she’s supporting others at the organization in implementing employerbrand and recruitment marketing strategies.”
Talent sourcing efforts will include professionals skilled in renewable energy, circular economy practices, and sustainable development. Enhanced EmployerBranding Candidates in 2025 will continue to scrutinize potential employers, prioritizing companies with strong values, transparency, and a commitment to employee well-being.
When manufacturers activate an employerbranding strategy through ongoing culture and business initiatives, they can improve perceptions, purpose, and long-term talent strategies. The stakes are high—and establishing an ongoing employerbranding strategy is essential to securing vital talent for the future.
Karl noted, “you invest a lot of time and energy in creating an employerbrand and an identity that’s unique and authentic to your company, and then you share the stage with your ATS provider?”. Make sure you’re providing a seamless transition from the careers site to the applicant tracking system.
For example, many companies put employerbranding in one bucket and job advertising in another. We feature 3 employers and their successful approaches in our Rally Ideabook: 6 Content Examples That Rethink Media Strategy. This made sense when these two strategies had different goals and budgets.
Why should your employerbrand be any different? Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employerbrand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion.
We showcase employee stories on all our socialmedia platforms including Instagram , Facebook and LinkedIn. Rally note: The Cisco team won best use of Organic SocialMedia at this year’s Rally® Awards for their use of LinkedIn Live. All we had to do was harness their energy, passion and ability to tell a story.
At its heart, employerbranding is about storytelling. A strong employerbrand is built on stories that will define how your organization is perceived, and the messages that you use when sharing information about your company will help attract talent. But in practice employerbranding is challenging and complex.
This is how your interns can become employerbrand ambassadors (official or unofficial) for your company. Hiring interns only to do busy work is a waste of your time and energy (and theirs). As mentioned above, reviews play a critical role in your employerbrand reputation and your company’s ability to recruit future talent.
When a candidate initiates a relationship with a potential employer, they’re often investing a significant amount of energy and attention in ensuring that it’s a positive and fruitful one. Invest in Your EmployerBrand. Use current candidate experience analytics and goal-setting to guide your next steps.
You follow a company on socialmedia and love the content they share. But once you enter into the hiring process, the company’s energy completely disappears. This is a common issue with employerbranding. But as soon as the job seeker has applied, employerbranding takes the back seat. Click To Tweet.
In fact, some are getting it wrong that theyre watching engagement plummet, turnover rise, and their employerbrand take a serious hit. Its true that some of the best ideas happen in hallway chats or brainstorming sessions where people can read body language and build off each others energy.
Here at exaqueo, we’re more focused than ever on delivering the full employerbrand experience. Sarah Thacker joins exaqueo as an EmployerBrand Strategist and Engagement Manager with 10 years of work experience in nonprofit, higher education, and corporate environments. acquisition and merger into IBM Watson Health.
Think allowing employees to use socialmedia at work is a recipe for disaster? Before turning your small business into a Facebook-free zone, consider these possible benefits the company might reap by allowing workers to stay connected: Increased productivity: People need short breaks during the workday to maintain energy and focus.
A common theme from these discussions has been around the on-going management of socialmedia. Internal talent acquisition teams are fighting a different battle, to get bandwidth away from the company marketing brand, so they can promote the organisation’s employmentbrand. Automation. There really aren’t any.
34% of candidates would even publicly share their negative experience on socialmedia for the entire world to see. Even unsuccessful candidates may become your biggest advocates and continue to engage with your brand and encourage their family and friends to apply. And that’s not all. And where do you start?
Though many may include consideration of the best places – from job boards to socialmedia – to advertise job openings, the best channels for reaching your specifically desired pool of potential candidates, and the most effective ways to evaluate and select candidates for hiring.
Before looking at the problem I’ve attempted to break down what I’m referring to as social recruiting: Social recruiting is the use of socialmedia tools to identify and contact candidates and clients. Positive Social Guidelines. These oppressive guidelines have slowly rescinded but in their place is confusion.
Effective SocialMedia Platform: Apart from connecting with peers, applicants use socialmedia to search for jobs. If you are not doing socialmedia recruiting, you are missing on a huge opportunity to attract talent to your organization. That’s the reason an employer should emphasize on branding.
News about great employers travels fast in the modern online world. People who are pleased with their jobs are more likely to stay and invest their energy into the companys success. A study by Columbia Business School looked at the public language of executives to suss out the value of employees compared to stakeholders and customers.
And that’s where staffing companies should be putting their extra energy and resources right now. There are a lot of reasons to focus on recruitment marketing right now, including: Employerbranding: You have an employerbrand already – it’s everything former and current employees are saying about your staffing company.
She is spending very little money, time or energy on recruiting. Here’s a sneak peek of the steps you can follow after you define your values: Build up your employerbrand. “If If you have a stellar employerbrand, not only will it do the recruiting for you, but it will also attract the right culture fit,” says Lee-Anne.
Here are the steps we took to build our employerbrand , which you too can use as a framework to build your own: 1. The energy is vibrant. Created socialmedia content that stood out. Our sense of humor is a cornerstone of our employerbrand and a core piece of our identity. Career growth and impact.
And the best way to do this is through your employerbrand. Data from our recent State Of EmployerBranding survey revealed that the biggest challenge for employerbranding efforts is content creation. Content comes in many forms (blogs, videos, socialmedia, pictures, etc.),
From job boards and social recruiting – that leverage digital platforms to find the right candidates – to career pages that help organizations establish employerbrand image while attracting candidates to join their ranks, there are many options available on the market today. It Helps Build Your EmployerBrand.
Many organisations put a lot of time, thought, and energy into building a website that resonates with potential customers – prioritising attractive visuals and simplicity to help lead their target audience towards engaging and purchasing their goods or services. A career page should serve as your central employerbranding platform.
Think about the strength of your personal brand, how do you interact with the market, how do you promote yourself and do you leverage your employerbrand when promoting yourself? This could be through sharing both company content and your own views on your most appropriate professional socialmedia channels.
Many organisations will claim their social recruiting endeavours are ‘successful’ but what does success really look like and who in reality is doing it well? Some stand out example of great social recruiting strategies I’ve seen include L’Oreal, Deloitte and US recruitment agency Insperity.
When you’re looking to promote your employerbrand by putting your company’s best foot forward during the job interview process, consider these tips: Clearly state job requirements. Keep your socialmedia up to date. Let them know when they can expect to hear from you, and ask them how they’d prefer to be contacted.
Effective SocialMedia Platform: Apart from connecting with peers, applicants use socialmedia to search for jobs. If you are not doing socialmedia recruiting, you are missing on a huge opportunity to attract talent to your organization. That’s the reason an employer should emphasize on branding.
When recruiters have fewer tedious tasks to deal with, they have more energy for tasks that require heavier lifting, mentally speaking. And, because you’re merely using technology to automate tasks rather than eliminating steps to cut corners, there’s no corresponding drop in the quality of candidates. Increase productivity.
In fact, they’re more likely to use online job boards, company career web pages, and socialmedia to hear about a new job opportunity, compared to other generations. They also use more resources in general to learn about the company culture, which is a good reminder for companies to focus more energy on talent brand.
Engagement is certainly designed to be influential and since there are costs associated with engagement (time, energy, ad fees, etc.) However, by reducing Source of Influence to a simple media tracking exercise, the concept becomes flawed – it’s challenging to measure the source of influence due to two main reasons. Career site.
If you’re looking to fill open roles, build a more robust employerbrand, or automate more of your talent acquisition strategy, it’s hard to overstate the power of socialmedia. Social recruiting—or the process of using socialmedia to connect with prospective employees—is more powerful than ever.
Can you recall the last system with such a great ROI that it led to a deeper talent pool, an improved employerbrand, and a faster time to fill – with higher quality candidates to boot? Sarah works for one of the largest energy companies in the world, Schneider Electric. 300% increase in socialmedia sourced hires.
And all 10 positions will demand that recruiters and their companies writer better job descriptions , elevate their employerbrand , and enhance the overall candidate experience to differentiate themselves and engage in-demand candidates. After all, companies need your help filling this hot roles, among others. Software Engineer.
Helping them tap into a local network, or discover how to use one of those wizard-like tools the SourceCon crowd is always playing with is where I get my energy. I love helping other really ambitious recruiters learn, grow and develop. Well, almost always.
Work On Your EmployerBrand Your employerbrand is what will make or break your recruitment agency. Ideally, your employerbrand should showcase your company ethics, culture and values. This makes your employerbrand genuinely significant. You can also redeploy talent during a hiring freeze.
The energy industry is booming as demand rises, especially for renewable or clean energy. Investments in clean energy projects recently reached a record $133 billion thanks to the Inflation Reduction Act (IRA). job growth outpaced overall employment growth, led by 3.9% growth in the renewable energy sector.
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