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6 Takeaways From RallyFwd to Evolve Your Recruiting and Recruiting Marketing Strategy

Rally Recruitment Marketing

At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . Recruiters: will it save recruiters time? .

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How ADP Built a Tech EVP From the Ground Up

Rally Recruitment Marketing

To find these technologists, VP of Global Head Employer Brand & Marketing, Liz Gelb-O’Connor worked with top-level leaders to find champions at the leadership level in each location. She then tasked them with getting focus groups together and organizing the talent they would speak to. .

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14 Ways the LGBTQ2+ Community Wants You to Celebrate Pride

Rally Recruitment Marketing

That’s why, for this post, I asked a variety of people from the LGBTQ2+ community (some who I know and some who I don’t) to share what authentic support from brands during Pride means to them. The Note is an OREO short film by Alice Wu telling the story of one boy’s experience coming out to his grandparents. . Kathleen (She/Her).

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3 Proven Strategies to Localize Your Global EVP

Rally Recruitment Marketing

While you can create local versions of your EVP to achieve this, that approach can be a time-consuming and costly process if you have a presence in a significant number of markets, and it may create a disconnect with your global employer brand. Develop your localized content. We partnered with Stories Inc. Stories Inc.

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Expert Q&A: How to Capture Remote Employee Stories

Rally Recruitment Marketing

Alation, a company in the data analytics space, partnered with The Muse to update and capture new employer brand stories through an organic video strategy. Edward and his team also manage all employer brand initiatives, and drives diversity, equity and inclusion (DEI) efforts for the company.

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Employee Casting Calls: How to Build a Video Library in One Day

Rally Recruitment Marketing

Without the resources of traditional marketing teams, creating compelling videos for recruiting and employer branding can be challenging. Budget : By scheduling filming all in one day, we save A LOT of money versus hiring an external videographer. And creating videos with small teams and small budgets is always a struggle.

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3 Experimental Recruitment Marketing Campaigns that Worked

Rally Recruitment Marketing

Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employer branding strategies. interviewed and filmed these employee athletes in a short time frame, either virtually or in person. Here’s the story behind the strategy: Strategy.