This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
TikTok has taken off like wildfire, and many companies have taken notice and have started creating RecruitmentMarketing content for the platform. Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences.
At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employerbranding, candidate experiences, technology, DEI, workforce communication, RecruitmentMarketing content and so much more. .
Every year, the Rally® Awards shine a light on practitioners for their achievements in RecruitmentMarketing and employerbranding strategies. This outstanding RecruitmentMarketing campaign won Intel first place in the Best Use of Organic Social Media in RecruitmentMarketing category in the 2022 Rally Awards!
The coronavirus crisis is necessitating that we take a step back and rethink our approach to creating and sharing RecruitmentMarketing content. In other industries, like healthcare, now is not the time to be asking for help with recruiting. Should your recruitmentmarketing change in a crisis? Meet the experts.
The start of a new year brings new hiring goals, a new RecruitmentMarketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. To help you shape your focus for 2019, I’m sharing the top 5 priorities for RecruitmentMarketing this year.
My name is Georgia Smith and I’m a RecruitmentMarketing Specialist at Delta Air Lines. I’ve been working in this industry for almost 5 years and today I’m going to share a little bit about my RecruitmentMarketing career journey with you all. How I started my RecruitmentMarketing career.
This shift has major implications for our RecruitmentMarketing strategies and how we capture content like employee stories. Alation, a company in the data analytics space, partnered with The Muse to update and capture new employerbrand stories through an organic video strategy. Lori: Thanks everyone for joining me!
While you can create local versions of your EVP to achieve this, that approach can be a time-consuming and costly process if you have a presence in a significant number of markets, and it may create a disconnect with your global employerbrand. The first step in any RecruitmentMarketing strategy is to uncover your EVP.
That’s why, for this post, I asked a variety of people from the LGBTQ2+ community (some who I know and some who I don’t) to share what authentic support from brands during Pride means to them. The Note is an OREO short film by Alice Wu telling the story of one boy’s experience coming out to his grandparents. . Kathleen (She/Her).
The coronavirus crisis is necessitating that we take a step back and rethink our approach to creating and sharing RecruitmentMarketing content. To address these challenges, we’ve pulled in two RecruitmentMarketing content experts to weigh in and share their pro tips on content creation in the current moment.
To find these technologists, VP of Global Head EmployerBrand & Marketing, Liz Gelb-O’Connor worked with top-level leaders to find champions at the leadership level in each location. She then tasked them with getting focus groups together and organizing the talent they would speak to. .
Gen Z has begun entering the workforce, and getting their attention as job seekers requires new RecruitmentMarketing approaches than you may be using with Boomers, Gen X and Millennials. This is especially the case if you have an employerbrand presence on platforms beyond LinkedIn. Is LinkedIn Learning legit?
Is it just me, or as RecruitmentMarketers have we become pretty comfortable with being torn in ten different directions at once? Often, we have multiple internal stakeholders wanting our “marketing magic” at the same time to improve the way their group attracts, hires and communicates with talent. Enter Recruiter Enablement.
Creating compelling and engaging video content is one of the most important strategies we can use in RecruitmentMarketing and employerbranding. To stand out, the UBS RecruitmentMarketing team embarked on a larger-than-life campaign following the success of their engaging headflip/shoeflip reels from the previous year.
Without the resources of traditional marketing teams, creating compelling videos for recruiting and employerbranding can be challenging. Budget : By scheduling filming all in one day, we save A LOT of money versus hiring an external videographer. Cap it off with some swag as a thank you and voila!
In fact, a 2022 McKinsey study shows that a remarkable 58% of employed respondents—representing 92 million people from a cross section of jobs and employment types—report having the option to work from home for all or part of the week. . At-home filming honors the work-from-home employee experience. .
In fact, a 2022 McKinsey study shows that a remarkable 58% of employed respondents—representing 92 million people from a cross section of jobs and employment types—report having the option to work from home for all or part of the week. At-home filming honors the work-from-home employee experience. .
It’s the best recruitmentmarketing content you can create right now. Great recruitmentmarketing content also anticipates and answers questions candidates have. Don’t waste an opportunity to showcase your culture and employerbrand while the world is watching. Here’s why and how.
Reading Time: 7 minutes The employerbrand industry is constantly evolving. For progressive employerbrands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. In other cases, entering a new employerbrand channel is more targeted.
Creating recruitmentmarketing content or employerbranding for government contractors can be different than creating it for a commercial business. Here’s how we’ve solved employerbranding challenges for talent acquisition and employerbranding leaders in government contracting environments.
You’ve storyboarded, filmed and edited your first in-house video … now what? Congratulations! Video planning and production is the first step to getting authentic and engaging culture content in front of your ideal candidate. The next step may feel a little daunting, but it’s essential for making sure your video gets found.
Each one of our clients has a distinct culture, unique set of challenges, and different employerbranding priorities. Because of this, every project takes on a life and story of its own and contributes to our growth as recruitmentmarketers. Filming a realistic picture of a workplace that’s visually interesting?
Whether you were building culture, content, inclusivity and diversity, an employerbrand, candidate channels, engagement, awareness, or all of the above, it was a year of non-stop creation amidst constant change. Bonus: This visually-beautiful video was filmed completely virtually via Virtual Story Session.
Shannon worked with an in-house media team to create employerbranding content. Here’s advice from Shannon on why you need a recruitmentmarketing agency for content — namely, Stories Incorporated — for your next employerbranding and recruitmentmarketing videos and stories. Dream Team.
A recruitment video production app that allows companies to make video in-house. They allow employers to streamline video production. VideoMyJob has 5 great recruitment video case studies published on their website that show off the results they’ve got for their clients. You film the video. They edit the video.
As a leading innovator of all things, Intel is one of the first companies to recognize the importance of both employerbranding and recruitmentmarketing. Today they have a sophisticated global team, broken into recruitmentmarketing and employerbranding capabilities. Since 2021, Stories Inc.
Reading Time: 6 minutes Smart marketers outsource content creation to reach their recruitmentmarketing, employerbrand, and culture communication goals. According to a 2023 Content Stadium survey , 85% of social recruiting respondents reported that they faced challenges when creating content (images and videos).
A recruitment video production app that allows companies to make video in-house. They allow employers to streamline video production. VideoMyJob has 5 great recruitment video case studies published on their website that show off the results they’ve got for their clients. Pricing: Starts at $850 per month. Stories Incorporated.
Many companies are now utilising digital marketing strategies to promote their business and attract top candidates to avoid this crisis. Once you know who your target audience is, it’s time to start marketing to them. Say you work in retail, and you're struggling to find good candidates for your marketing team.
The Philips employerbrand team wanted to create visually compelling and substantive employee story videos to support their Employer Value Proposition (EVP). They also wanted to create content that would target talent in several critical hiring areas: engineers, sales, precision diagnostics and marketing transformation.
Prior to our film day, their director of content put so much care into our shoot, even sending photos of all the storytellers and the places we could consider filming. I thought to myself: if our film day was a great pair of jeans, the price per wear was going down by the second! That’s right, 27 videos from one interview day.
And since the video is filmed from a first-person perspective, it helps candidates visualize working there. Of course, not every company has a pre-recorded video in its back pocket from before coronavirus made it difficult (if not impossible) to film one. Attaching helpful resources to the virtual job interview invite.
Reading Time: 7 minutes A day in the life video is a powerful piece of recruitmentmarketing content. If you’re not sure how to make a day in the life video, here are some tips for creating them for recruitmentmarketing and recruiting. It puts both at risk for early turnover.
Your company’s career page is the foundation of every recruitmentmarketing strategy. What do current candidates want to know about your employerbrand and open roles? Or, ask hiring managers to film a quick summary video describing open roles and include them in job descriptions. Showcase Your Benefits.
This is where the power of effective RecruitmentMarketing comes into play. So each year, we recognize the Best RecruitmentMarketing Campaigns in our prestigious Rally Awards competition. Come honor the winners and celebrate RecruitmentMarketing and EmployerBranding practitioners everywhere!
Employerbranding is a relatively new discipline within talent attraction. As Director of EmployerBrand at Indeed I’m lucky enough that I get to think about these possibilities every day and call it work. When it comes to employerbrand, we can all learn from one another in this relatively tiny ecosystem.
For the Boomers and Generation X, those drivers include sharing stories of interesting work, insightful experiences and impactful outcomes, all of which more experienced workers place a premium on when adjudicating an employerbrand or new opportunity. Deloitte has done this particularly well with their “ Year One Wisdom ” campaign.
The third and final step is to build a robust pipeline of women for technical roles by creating a comprehensive recruiting strategy. Morgan suggests building out each of these 5 areas: Diversity recruiting training. Employerbranding that focuses on women. Tito Magobet, Director of Talent Acquisition at LinkedIn.
This is the so-called recruitmentmarketing. The field of recruitmentmarketing is experiencing significant changes, especially with the advent of AI , making it essential for HR professionals to stay updated on the latest advancements to enhance employee retention and strengthen employerbranding.
Send those stellar employees out to career fairs, college recruiting events and any community event where your company is visible. Take a cue from Deloitte and invite your people to make their own short films about why they work for you. Talk about an authentic recruitment strategy. Build your employerbrand.
My team recruits high-level certified and licensed healthcare practitioners and clinicians across the country. To help respond to this emergency, many recruiting and RecruitmentMarketing agencies (mine included) jumped in to offer services for free to help where we could.
We’ve compiled the best recruitment strategies for 2022 to give you a helping hand. Recruiting top talent takes more than a good salary and perks–your company needs to make a great impression, stand out from other employers with a strong employerbrand and approach recruitment in a creative, out-of-the-box way.
We’ve compiled the best recruitment strategies for 2022 to give you a helping hand. Recruiting top talent takes more than a good salary and perks–your company needs to make a great impression, stand out from other employers with a strong employerbrand and approach recruitment in a creative, out-of-the-box way.
More than ever before, it comes down to your employerbrand. But if you’re creating your employerbrand for the first time, or you’re revamping it, it’s easy to get bogged down in all of the moving pieces. the people you choose to feature your employerbrand in action . Meet the winners.
We organize all of the trending information in your field so you don't have to. Join 123,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content