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In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’ssocialmedia accounts. Simple: enhance your socialmedia presence. . An effective social recruiting strategy needs to be thoughtful and intentional.
With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employerbranding practitioners. Employee focus groups. External brand surveys.
Whether you’re getting started in a new Recruitment Marketing or employerbranding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employerbrand perception.
Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employerbranding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Kandi DeRenzis, Talent Brand Manager, Capital One.
Having a social recruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employerbrand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.
With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employerbrand on LinkedIn?
So you know that if you want your content to stand out, then you need to continually test and optimize your Recruitment Marketing approach on socialmedia. The Rally Awards exist to celebrate the best employerbrand and Recruitment Marketing work in the world. Organic socialmedia. Paid socialmedia.
As such, investing in an employerbrand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . Employerbrand teams can look different in every organization. How much time does your employerbranding touch points take? Yes, yes it did!
Today I’m going to show some awesome employerbrand marketing strategies. Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics SocialMedia Advertising Recruiting Microsites 1. Let’s get to it! Start a company career blog.
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employerbranding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . 4 Tips to excel as an employerbrand professional.
Many of these national days have become known as socialmedia holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. SocialMedia Holidays for Recruiting. June 26th: National Take Your Dog to Work Day.
In many ways, our roles in Recruitment Marketing and employerbranding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses.
In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employerbranding: 1. Those that do not understand the importance of employerbranding , and therefore don’t prioritize or fund it at all.
Now in its second year running, the Rally Awards competition recognizes and celebrates excellence in Recruitment Marketing and employerbranding practices by individuals and teams who work in-house at employers. Rose Marques, Global Talent Brand Lead at Squarespace (2020 Rally Awards winner). Best Careers SocialMedia.
Your employees have the power to make or break your employerbrand. This can look like an employee re-sharing content from your corporate socialmedia channels, sharing their own content about your organization or recommending your organization as a great place to work. Bambu by Sprout Social. Dynamic Signal.
Last year, Scotiabank’s recruitment team set out to create a private LinkedIn group for current and prospective campus talent. One year later, the group has over 8,000 members and growing! Jordan is focused on creating marketing strategies and content to drive talent attraction for these groups. Rally: Hi Jordan!
Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employerbranding by professionals who work in-house for employers. This research included focus groups, surveys and interviews with senior stakeholders.
That was the question we asked ourselves last year, and I’m here to share our experience at Cisco using TikTok as a channel to grow our employerbrand and reach new audiences through a team of employee ambassadors. I’m the SocialMedia Manager for @WeAreCisco, and up until last year, TikTok wasn’t even on our radar.
This is exactly why employee generated content and employee advocacy have become such popular and effective approaches to Recruitment Marketing and communicating an organization’s employerbrand and attracting talent. You can’t take photos at in-person company social events, because they’re not happening.
This is where employerbranding comes into play. A strong employerbrand not only attracts the best candidates but also fosters loyalty, boosts employee morale, and enhances your company’s reputation. A strong employerbrand can have a significant impact on your ability to attract and retain top talent.
We tapped into our Employee Resource Groups (ERGs), which provide a space where employees can foster meaningful connections and develop together in a supportive environment. We launched the ERGs in 2014, and today there are 5 groups with chapters in more than 40 countries, totalling nearly 5,000 members.
Let’s say you’ve put a ton of effort into shaping your organization’s EVP or building your employerbrand. Ideally, you want your employees supporting this critical work by shouting it from the (digital) rooftops of their socialmedia accounts. But how do you empower them to get involved? Why is this approach effective?
While 84% of organizations are using analytics, 87% of this group still relies on spreadsheets. Enhance employerbrand through socialmedia. With changing workplace expectations and increased competition for talent, a strong employerbrand is more important than ever.
Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employerbranding strategies. Sitel Group — “Pie With People: A Sitel Group® Variety Show”. Raise brand awareness of Site Group as an employer. Authentically present the company culture.
Socialmedia may be where a growing number of candidates are going to learn about your company, but Jobvite found that careers sites are still where the majority of candidates go to ultimately apply (second only to job boards). Meet the winners. an article from a new hire about starting a new role amid COVID-19 lockdown.
Socialmedia is one of the most important talent attraction strategies that every employer can use today. This is why talent acquisition and Recruitment Marketing teams are investing more into using socialmedia to get their employerbrand and career opportunities in front of candidates where people already spend time online.
And while these are hugely important elements, there’s something else to consider when it comes to creating a solid foundation – employerbranding. In a sea of talent scarcity and skills shortages, it’s never been more important to ensure that your employerbrand speaks to the candidates you are trying to attract.
Employer awards build trust with candidates in a way that can set you apart from competitors in the job market. But if you want your awards to enhance your employerbrand and help you recruit more effectively, they need to be promoted the right way, and in the right places. Socialmedia. Careers blog.
unemployment rate relatively unchanged over the past year at 3.5% , employers need a strong employerbrand that differentiates their employee experience and the know-how to embrace new strategies and channels to attract passive talent to their company. With the U.S.
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employerbranding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . 4 Tips to excel as an employerbrand professional.
Our experts taught us how to understand Recruitment Marketing analytics, from paid socialmedia ads to programmatic job advertising. Her team is responsible for external digital platforms for Nestlé’s corporate and employerbrand, as well as a range of internal employee communications initiatives. Liz Caselli-Mechael.
I had initially followed this brand to claim a socialmedia discount, but I enjoy seeing their posts because they have useful reviews of outdoor gear that are relevant to me. Unfortunately, most companies I see posting their job openings on socialmedia dont go to the trouble of creating such engaging content.
Increasingly, on socialmedia. How Is SocialMedia Used in Recruiting? Recruiters can use socialmedia to attract and engage great talent by posting job opportunities, searching for and messaging qualified candidates, and by posting engaging and relevant content to help build a network of passive candidates.
At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employerbranding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . Recruiters: will it save recruiters time? .
Videos on socialmedia generate 12 times more shares than text and image-based posts — combined ( Wordstream ). Without the resources of traditional marketing teams, creating compelling videos for recruiting and employerbranding can be challenging. Build excitement. Team or regional features.
Years ago, when I first transitioned my role from recruiting to employerbranding, the world of Recruitment Marketing looked a little different. This approach worked well when we were building the foundation of our employerbrands, but over time, things started to shift. design, webpages, socialmedia images).
My name is Jonna Sjoevall, and I’m the Global Head of EmployerBranding and Recruitment Marketing at UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. Hi Rally Community! I hope that you can apply our strategy at your own organization for similarly record-breaking success.
What if your next great hire isnt searching job boards but scrolling their socialmedia feed instead? With 86% of jobseekers turning to socialmedia platforms and more alternatives to job boards than ever, its especially important to meet candidates where they are. In 2025, thats where the talent hunt begins.
This is especially the case if you have an employerbrand presence on platforms beyond LinkedIn. While Gen Zers are certainly active on LinkedIn, they’re also active on Twitter, Instagram, Clubhouse, TikTok and other non-traditional career networking social platforms. How can I optimize my LinkedIn profile? DEI initiatives.
We learned that Gen Z are using new socialmedia platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy. Join as a guest on another group. Read on to see if you’re ready to recruit Gen Z talent! Ben Siegel, Co-Founder, Scholars. Video job posts.
Here are some ways to get your employerbrand in front of veteran and military hires: 1. This can be a great place to introduce your employerbrand to this demographic. Like many other talent groups, veterans and military talent can typically be found on LinkedIn. Connect with leads on LinkedIn or RallyPoint.
In this blog post, you’ll learn all about this successful Recruitment Marketing campaign from Kelsie Johnson, Associate Director of EmployerBrand and Talent Marketing at Labcorp, who shared the campaign strategy at our recent RallyFwd Virtual Conference , available to watch on demand. million impressions with a click through rate of.58%.
Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employerbrand that’s rooted in the reality of your employee’s everyday experiences. External brand surveys. Employee surveys.
Build a Strong EmployerBrand Your employerbrand is your reputation as a workplace. A strong brand attracts candidates who share your values and are excited about working for you. Attract Attention on SocialMediaSocialmedia platforms are a goldmine for connecting with potential candidates.
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