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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. These job ads are distributed to a range of job boards and other websites where your target candidates may be browsing. Step 1 – Identify your goal.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. 2: Your Employer Profile on Job Boards & Talent Communities. Pin key employer branding posts to the top of your feed, where applicable.

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6 Highlights from RallyFwd’s Tech Showcase

Rally Recruitment Marketing

With Appcast, you can use data and technology to place job ads in the right places at the right times in front of the right candidates to maximize the ROI of your Recruitment Marketing budget. Some of the job boards and channels included in Appcast’s network. An example of integrating Clinch into a job ad on Google for Jobs.

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Recruitment Marketing: How to Finally Prove which Strategies Generate Applicants

Rally Recruitment Marketing

Today’s Recruitment Marketing strategies are much more comprehensive (and mature) than simply advertising jobs on job boards. A conversion may be when a candidate applies for a job, joins a talent community or registers for a hiring event. What works better to recruit nurses versus radiologists.

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6 Takeaways From RallyFwd to Evolve Your Recruiting and Recruiting Marketing Strategy

Rally Recruitment Marketing

At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . Recruiters: will it save recruiters time? .