This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
More companies are realizing the value of having a team member dedicated to employerbranding, and I’m seeing so many job postings that are searching for unicorns. . I recently started as the Manager of EmployerBrand at 1Password. Here, and at both of my previous employers, I was the first employerbranding hire.
They amplify your employerbrand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Earned Media : Publicity gained through non-paid efforts, such as media coverage, industry awards and employee referrals, can significantly enhance your employerbrand reputation.
Today I’m going to show some awesome employerbrand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. In that blog post, we suggest adding an email opt-in on every jobdescription. This is who candidates and job seekers want to hear from.
Did you watch our recent webinar, EmployerBranding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employerbranding for women in technology, including: Partnership budgets. The Muse also worked on four employee testimonial videos for VMware Carbon Black.
Well-written jobdescriptions are important for promoting your company’s employerbranding. Modern jobdescriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey.
Jobdescriptions are often the first stop in a candidate’s journey. Before a candidate lands on the beautiful careers site you’ve built out, they’re interacting with a jobdescription first. To address this, forward-thinking Recruitment Marketing teams are creating enhanced jobdescriptions.
This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. Upload or embed photos and videos of your employee stories inside your company profiles to give candidates the details they’re looking for. But which ones should you focus on?
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials. Remember, your employerbrand is the value proposition that you offer employees and candidates.
Did you watch our recent webinar, EmployerBranding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employerbranding for women in technology, including: Partnership budgets. The Muse also worked on four employee testimonial videos for VMware Carbon Black.
It’s where talent encounters and interacts with your employerbrand — maybe for the first time or to research your company during the recruiting process. Therefore, your priority with this site should be to excite quality talent visiting the site into becoming applicants and accepting your job offer.
This shift is maybe most noticeable in the way that company career pages, and the jobdescriptions that are housed on those pages, have evolved. Gone are the days where an effective jobdescription consisted of a paragraph or two describing the company, followed by a laundry list of role requirements.
To find these technologists, VP of Global Head EmployerBrand & Marketing, Liz Gelb-O’Connor worked with top-level leaders to find champions at the leadership level in each location. They also added these videos to their respective innovation center pages on their tech careers site. How to make a video in 10 mins a day”.
In todays highly competitive job market, building a strong employerbrand is more than just a buzzword. But heres the thing: improving your employerbrand doesnt have to be complicated. Leverage Social Proof to Showcase Your Culture Social proof isnt just for productsits powerful for your employerbrand too.
James Ellis, EmployerBrand Expert, Author, and Podcast Host. James is the author of Talent Chooses You: Hire Better with EmployerBranding and The EmployerBrand Handbook Vol 1 and 2. He is also the host of The Talent Cast, a podcast dedicated to employerbranding. . Meet the experts .
This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employerbranding. The ADP team also received a 2021 Rally Award for Best Careers Social Media.
The thing is, candidates want to know what it's really like to work at your company, and a bullet list of skills and a blanket sell statement about the company in a jobdescription just doesn't cut it anymore. Here are five reasons why you need to focus your employerbranding efforts on video now and in the future.
Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employerbranding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can. Learn more on the Rally Awards website.
Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employerbranding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . Company (e.g.
Embracing “employerbrand thinking” is the next evolution to modern recruiting. It helps candidates understand not only what the job and the company is all about, it helps them see the likelihood that they will fit in and be a match to the company’s DNA. They should be your “go-tos” as brand ambassadors.
In the end, you’re left with content libraries of engaging pieces, optimized for each channel you’re building like social media, careers site, jobdescriptions and more. . What if you could make sure that more candidates progress through your recruitment funnel with targeted, timely and helpful employerbranding content?
There was one item of the recruiter’s toolkit that seemed to be constantly underused and not fully optimised… The humble yet mighty jobdescription. Lars has pinpointed three things to help you revolutionise the way you write your jobdescriptions POP! Forget the conventional. Rethink your copy.
With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. For employers, job board profiles are another key platform for showcasing recruitment content that attracts candidates. Social media.
The bold moves that Hsieh took with Zappos gave them a solid up on any competition when it comes to recruiting and while there are mixed results Mr. Hsieh did what a lot of startups fail to do — brand themselves. Create video that captures everything about your company or welcome videos for candidates who fall on your page.
In Recruitment Marketing and employerbranding, we all know the power of people stories to attract talent to our company culture and values. Their eye is caught by photos of smiling people and by images and videos that are out of the ordinary. of people aged 25 to 54 already have a job , the highest share in over 20 years.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. How do you identify which employees to feature in your videos, and what criteria do you use to select them? Let’s get started!
A happy, healthy employerbrand excites and engages jobseekers. But a bad brand? Your employerbrand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Candidates Take EmployerBrands Seriously.
If you want to take charge of your company’s EmployerBrand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your EmployerBrand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content.
This is our second time hosting this global competition that recognizes and celebrates excellence in Recruitment Marketing and employerbranding practices by individuals, teams and employers. Students are able to answer polls on their phones to select which employee story videos they want to watch.
Videojobdescriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome VideoJobDescription Creation Tools. A recruitment video production app that allows companies to make video in-house. They allow employers to streamline video production.
Videojobdescriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome VideoJobDescription Creation Tools. A recruitment video production app that allows companies to make video in-house. They allow employers to streamline video production.
That’s why, for this post, I asked a variety of people from the LGBTQ2+ community (some who I know and some who I don’t) to share what authentic support from brands during Pride means to them. Support through recruitment and employerbrand. Diverse voices and images in employerbranding is key. Jake (He/Him).
Looking for ways to spice up your company’s recruiting brand? Check out this quick list of five ways to use videos in your recruiting and interviewing processes. A wide variety of subject areas can be covered on the branded careers portal available through your applicant tracking system (ATS).
Build a Strong EmployerBrand Your employerbrand is your reputation as a workplace. A strong brand attracts candidates who share your values and are excited about working for you. Targeted Ads: Use paid options on job boards to ensure your listings reach the most relevant candidates.
Writing attention-grabbing copy is an essential skill set for Recruitment Marketers – and tapping into the power of your candidates’ emotions can be an effective way to make your jobdescriptions, careers site content, job advertisements and social media posts stand out from all the noise.
In this whiteboard video, Jeff Hallam of ExactHire discusses how to create a template for a successful process, including the use of tools such as background checking and reference checking. Video Transcript: Hi there, and welcome to another edition of ExactHire Whiteboard Video Chat.
Companies use a wide spectrum of jobdescription designs and layouts. Looking for a more modern jobdescription design template to implement? Check out these 5 modern-looking jobdescriptions that clean, sharp, and crisp. Page is branded with company colors throughout. EmployerBrand Content.
73% of job seekers would not apply at an organization that did not share the same values with their own. For Recruitment Marketing and employerbranding practitioners, this means your company culture, mission and values need to be a strong focus within the content you share with talent and the communications you have with them.
Shavonne Thomas, North America EmployerBrand & Recruitment Marketing Partner at AstraZeneca, shared her approach to crafting communications that tap into candidate emotions during this critical stage. This video training is delivered to anyone who might come into contact with candidates. .
Introduction In today’s competitive job market, employerbranding has become a vital aspect of attracting and retaining top talent. In this blog post, we will explore how businesses can build a strong employerbrand through social recruiting and ultimately gain a competitive edge in the staffing industry.
Wow, are you are seeing how fast jobdescriptions are changing these days? You can create jobdescriptions like the ones below through Ongig’s Candidate Experience Software and Text Analyzer. For tips on writing jobdescriptions, check out How to Write a JobDescription — Best Practices & Examples.
Compared with other job seekers, top performers are 46% more likely to be attracted by a better company reputation and 29% more likely to be attracted by more interesting, challenging work. Successful job content is no longer a requirements-based jobdescription. Great storytelling separates your employerbrand.
The best employerbrandingvideos, all featuring employee stories for activating employerbrand and revealing real culture. Employee stories are the best tools for activating your employerbrand across channels and bringing your employee value proposition (EVP) to life. Reading Time: 9 minutes.
It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. Does it have an image or video? But using social media for recruiting is challenging. When was it posted?
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. How do you identify which employees to feature in your videos, and what criteria do you use to select them? Let’s get started!
We organize all of the trending information in your field so you don't have to. Join 123,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content