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Platforms like YouTube, Facebook, Instagram, TikTok and LinkedIn are where people spend nearly 2 hours and 23 minutes a day , actively scrolling for interesting content that will keep them entertained and informed. This chart illustrates how celebratory posts outperform others, drawing more attention and engagement from the LinkedIn audience.
On the flip side, high-value keywords are associated with posts that get more impressions, making more candidates aware of your employerbrand and bringing more candidates back to your careers site to learn about your jobs and employee experience, yay. The first chart is for LinkedIn. Connect with me on LinkedIn and let me know!
It’s a new year which means more and more job postings are popping up across LinkedIn as companies begin their 2022 hiring. More companies are realizing the value of having a team member dedicated to employerbranding, and I’m seeing so many job postings that are searching for unicorns. . What team will they be on?
Whether you’re getting started in a new Recruitment Marketing or employerbranding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employerbrand perception.
In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. Deploy targeted Facebook ads for employmentbrand awareness…. and applications!
Last year, Scotiabank’s recruitment team set out to create a private LinkedIn group for current and prospective campus talent. We spoke to Jordan Beresford, Enterprise Talent Marketing Program Manager at Scotiabank, to learn more about how their team built an engaged talent community on the LinkedIn platform. Meet the expert.
Recruitment Marketing and employerbranding work — and most work, in general — is often affected by this same line of thinking. Tony’s session at RallyFwd will be “ Listening: The Most Powerful Tool in Building Your EmployerBrand ”. Jonna Sjövall, Global Head of EmployerBranding and Recruitment Marketing, UBS.
Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employerbranding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Kandi DeRenzis, Talent Brand Manager, Capital One.
Despite the growing importance of employerbranding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employerbranding. Fortunately, leading us out of this information dead zone is data!
With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employerbrand on LinkedIn?
In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employerbrand content rather than jobs. Some of them can also work with you on creating a programmatic employerbrand ad campaign. Feel free to connect with me on LinkedIn and let me know how things go.
As such, investing in an employerbrand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . Employerbrand teams can look different in every organization. How much time does your employerbranding touch points take? Yes, yes it did!
In many ways, our roles in Recruitment Marketing and employerbranding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses.
Do you know how important an employerbrand is? But did you know there’s one element that you can use to support that employerbrand and help make your company an employer of choice? It’s your own personal brand! So why should you create and cultivate a personal brand? Of course you do!
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employerbranding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . 4 Tips to excel as an employerbrand professional.
Did you watch our recent webinar, EmployerBranding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employerbranding for women in technology, including: Partnership budgets. LinkedIn Ads: $1k. Rally: Was this employerbranding campaign developed in-house or externally?
To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employerbrand. 6 opportunities to leverage employee generated content to elevate your employerbrand. Here are some ideas of how to use social media for employerbranding: . Careers site.
In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employerbranding: 1. Those that do not understand the importance of employerbranding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.
Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employerbranding, we all know the power of people stories to attract talent to our company culture and values.
It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, Recruitment Marketing and employerbranding to embrace these advancements and get more sophisticated with our social recruiting strategies so that we can use these platforms most effectively.
These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employerbrand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. Pin key employerbranding posts to the top of your feed, where applicable.
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials. Remember, your employerbrand is the value proposition that you offer employees and candidates.
Did you watch our recent webinar, EmployerBranding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employerbranding for women in technology, including: Partnership budgets. LinkedIn Ads: $1k. Rally: Was this employerbranding campaign developed in-house or externally?
Employerbranding and recruitment have become completely entwined, and while traditional recruitment methods aim to fill positions with competent employees, employerbranding focuses on developing a strong, desirable reputation as an employer of choice. What is employerbranding? top talent.
This is where employerbranding comes into play. A strong employerbrand not only attracts the best candidates but also fosters loyalty, boosts employee morale, and enhances your company’s reputation. A strong employerbrand can have a significant impact on your ability to attract and retain top talent.
Build Your EmployerBrand Your employerbrand is what sets your company apart from the competition and represents your company’s reputation in the market. To build a strong employerbrand, start by defining your company’s mission and values. Here are some tips to get you started. #1.
Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employerbranding through data. New metrics to understand your impact to attract talent. Sign up for a 30-day free trial today! .
A strong employerbrand can go a long way in helping you attract top-tier candidates, and social media is one of the best ways to promote it. LinkedIn is particularly useful because of its ability to reach over 500 million professionals who use the site, as well as those who find it in the top of their Google search results.
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employerbranding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . 4 Tips to excel as an employerbrand professional.
This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employerbranding. The ADP team also received a 2021 Rally Award for Best Careers Social Media.
Another challenge we are still facing is getting leadership to see the value in long-term employerbranding. Running job ads helps us solve our urgent hiring problems, but investing in employerbranding helps us attract the talent we’ll be hiring next month, next quarter and next year.
And while these are hugely important elements, there’s something else to consider when it comes to creating a solid foundation – employerbranding. In a sea of talent scarcity and skills shortages, it’s never been more important to ensure that your employerbrand speaks to the candidates you are trying to attract.
At Giant Eagle, our LinkedIn strategy was incorporated with our careers blog goals right from the start, along with a focus on our Team Member stories and hearing their experiences in their own words. It’s easy to say in key messages what your employerbrand is, but we wanted to show it through our Team Member experiences.
unemployment rate relatively unchanged over the past year at 3.5% , employers need a strong employerbrand that differentiates their employee experience and the know-how to embrace new strategies and channels to attract passive talent to their company. With the U.S.
Now in its second year running, the Rally Awards competition recognizes and celebrates excellence in Recruitment Marketing and employerbranding practices by individuals and teams who work in-house at employers. Rose Marques, Global Talent Brand Lead at Squarespace (2020 Rally Awards winner). Best EmployerBrand Launch.
To help you out on your own journey to elevating your employerbrand on social media, we’re sharing an inside look at how ADP developed an award-winning social media presence. Now, on to the details! Prioritizing employee-centric content. View this post on Instagram. A post shared by ADP Careers (@adpcareers).
Here are some ways to get your employerbrand in front of veteran and military hires: 1. This can be a great place to introduce your employerbrand to this demographic. Connect with leads on LinkedIn or RallyPoint. Like many other talent groups, veterans and military talent can typically be found on LinkedIn.
Drawing from their award-winning formulas, below are 5 tips to help you build a thriving careers blog of your own to better answer candidates’ questions, address their concerns, build more employerbrand awareness and drive more job applications. . Meet the winners. Tip #1: Pull inspiration from the best careers blogs in your industry.
We wanted prospective candidates to encounter our content across multiple channels to increase the likelihood they would absorb our employerbrand messaging and take action. Make employees the heroes of your brand! Prove value and gain buy-in from key stakeholders.
For example, with today’s candidates caring so much about employerbranding, CDW now doubles down on asking employees to leave reviews on Glassdoor about their experience working at the company. EmployerBrand Strategies that Your Organization Will Sit Up and Listen To. Bryan Adams, Ph.Creative.
This is exactly why employee generated content and employee advocacy have become such popular and effective approaches to Recruitment Marketing and communicating an organization’s employerbrand and attracting talent. If you’re not familiar with employee generated content (yet!),
Simply defined, your talent network (also called talent community) is made up of the candidates who have applied for your jobs or who have opted in to receive your recruitment communications, such as job alerts, employerbrand content or your talent newsletter. Guides for measuring the success of a talent community strategy.
Hanady Khourshid, Manager of EmployerBrand & Diversity, and Andrew Mott, Senior Manager of Talent Acquisition, Technology, Process & Operations from CDW shared their experiences and tips for adapting to the hybrid candidate journey. . They were looking to create warm talent communities and amplify their employerbrand.
How to use LinkedIn to its max potential. Providing job search or professional development resources to candidates sends them a message about your employerbrand. Any questions or comments, feel free to get in touch with me to continue the conversation on LinkedIn. How to improve your interview skills. And much more.
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