Rally Recruitment Marketing

JANUARY 31, 2022

More companies are realizing the value of having a team member dedicated to employer branding, and I’m seeing so many job postings that are searching for unicorns. . I recently started as the Manager of Employer Brand at 1Password. Here, and at both of my previous employers, I was the first employer branding hire.

Employer Branding 419

Employer Branding Job Descriptions Hiring Recruitment Marketing 419

Rally Recruitment Marketing

JANUARY 6, 2024

Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employer branding by professionals who work in-house for employers. Learn more on the Rally Awards website.

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Rally Recruitment Marketing

MARCH 21, 2022

The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. But in my experience, while new channels can certainly play a part in differentiating you as an employer, the effect always wears off as everyone inevitably comes to know the same channels.

Employer Branding 450

Employer Branding Recruitment Marketing Social Media Survey 450

Rally Recruitment Marketing

JANUARY 16, 2023

2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new Recruitment Marketing strategies. Recruitment Marketing Challenges Going Into the New Year.

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Recruitment Marketing Data Employer Branding Social Media 449

Rally Recruitment Marketing

FEBRUARY 17, 2024

In Recruitment Marketing, we know it’s all about the content. The winners of the Best Content Marketing category in the Rally Awards have shown us how it’s done right. Note: ChenMed also won third place in the Best Recruitment Marketing Campaign – Large Team category!

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Recruitment Marketing Strategy Employer Branding Social Media 251

Rally Recruitment Marketing

JUNE 6, 2022

That’s why last month’s RallyFwd Virtual Conference focused on the theme of Breakthrough Employer Branding. Jonna Sjövall, Labor Global Head of Employer Branding and Recruitment Marketing, UBS. Session: Failing Your Way to Employer Brand Success. Before you can break through, you have to fail.

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Employer Branding Talent Acquisition Conference Recruitment Marketing 417

Rally Recruitment Marketing

OCTOBER 8, 2023

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. So let’s meet our Rising Star!

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Recruitment Marketing Talent Acquisition Employer Branding Data 418

Rally Recruitment Marketing

NOVEMBER 13, 2020

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences.

Employer Branding 450

Employer Branding Social Media Recruitment Marketing Video 450

Rally Recruitment Marketing

MAY 2, 2022

Recruitment Marketing and employer branding work — and most work, in general — is often affected by this same line of thinking. Tony’s session at RallyFwd will be “ Listening: The Most Powerful Tool in Building Your Employer Brand ”. .” Finally, he asked his great nana. What do they need to deliver?

Employer Branding 419

Employer Branding Recruitment Marketing Talent Acquisition Examples 419

Rally Recruitment Marketing

JUNE 13, 2022

Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Innovation Lab, PandoLogic.

Employer Branding 419

Employer Branding Advertising Conference Diversity 419

Rally Recruitment Marketing

MAY 18, 2023

In the dynamic world of Recruitment Marketing , strategic partnerships are the key to success. Imagine tapping into a vast pool of expertise and insights from marketing suppliers, including CRM providers, marketing agencies, niche job boards, and more.

Recruitment Marketing 419

Recruitment Marketing CRM Exercises Social Media 419

Rally Recruitment Marketing

JUNE 20, 2022

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

Recruitment Marketing 419

Recruitment Marketing Employer Branding Media Talent Acquisition 419

Rally Recruitment Marketing

APRIL 23, 2023

unemployment rate relatively unchanged over the past year at 3.5% , employers need a strong employer brand that differentiates their employee experience and the know-how to embrace new strategies and channels to attract passive talent to their company. With the U.S.

Recruitment Marketing 419

Recruitment Marketing Employer Branding Advertising Talent Acquisition 419

Rally Recruitment Marketing

FEBRUARY 4, 2024

Social media is one of the most important channels to attract, engage and recruit talent. Yet it’s also one of the most difficult to get right in our Recruitment Marketing strategy. Reminder: Don’t miss this opportunity to enter the 2024 Rally Awards and be recognized for your work across 17 categories.

Social Media 221

Social Media Media Employer Branding Social Recruiting 221

Rally Recruitment Marketing

APRIL 18, 2022

What Recruitment Marketing budget do practitioners need to do their best work and enable their companies to compete for top talent? What salary do recruitment marketers make and how is the effectiveness of their efforts measured? Advertising: Recruitment advertising, job boards and events. What this means.

Recruitment Marketing 419

Recruitment Marketing Data Employer Branding Advertising 419

Rally Recruitment Marketing

SEPTEMBER 12, 2022

As a recruitment marketer, you’re responsible for a lot. With responsibilities spanning across content creation, marketing, graphic design, project management and other areas, having the right Recruitment Marketing tools to support your efforts is essential. . Social Media Management. But good news!

Recruitment Marketing 419

Recruitment Marketing Tools CRM Social Media 419

Rally Recruitment Marketing

OCTOBER 11, 2021

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .

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Recruitment Marketing Employer Branding Healthcare Job Boards 491

Rally Recruitment Marketing

SEPTEMBER 6, 2021

With 82% of today’s candidates considering employer brand and company reputation before applying for a job, your candidates are looking for trustworthy proof of your company culture before they click “apply.” . Here’s a list of the 8 employer awards to apply to in 2022. The Inspiring Workplace Awards.

Employer Branding 419

Employer Branding Nonprofit Survey Recruitment Marketing 419

Rally Recruitment Marketing

JANUARY 2, 2023

The start of a new year brings a new Recruitment Marketing budget for 2023. You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for Recruitment Marketing Budgets.

Recruitment Marketing 419

Recruitment Marketing How To Talent Acquisition Advertising 419

Rally Recruitment Marketing

JULY 31, 2022

Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employer branding strategies. Sitel Group measured PWP with social media reach, video views and engagements. Sitel Group — “Pie With People: A Sitel Group® Variety Show”.

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Recruitment Marketing Social Media Employer Branding Video 332

Rally Recruitment Marketing

SEPTEMBER 10, 2023

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities.

Social Media 251

Social Media Media How To Employer Branding 251

Rally Recruitment Marketing

JULY 11, 2022

Today’s Recruitment Marketing strategies are much more comprehensive (and mature) than simply advertising jobs on job boards. Every week, you spend hours crafting social media posts, sending candidates targeted emails, promoting hiring events and running digital ads to bring candidates to your careers site.

Recruitment Marketing 419

Recruitment Marketing Strategy How To Applicant Tracking Systems 419

Rally Recruitment Marketing

MARCH 27, 2023

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Do these sound familiar to you?

Employer Branding 251

Employer Branding Candidate Experience Recruitment Marketing Screening 251

Rally Recruitment Marketing

MARCH 6, 2023

A great way to share your culture and employees on social media is by giving them the opportunity to create amazing and creative content for your corporate channels. Rebecca Brookson and Leesha Bush-Anderson at TTEC share how they collaborated with their interns to create a social recruiting campaign to celebrate National Intern Day.

Social Media 419

Social Media Media Facebook Recruitment Marketing 419

Rally Recruitment Marketing

JUNE 14, 2021

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? Social media. Careers site. Reshare employee’s posts.

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Employer Branding Social Media Engineering Facebook 324

Rally Recruitment Marketing

MARCH 14, 2021

Recruitment Marketing has changed a lot over the past decade. Recently I was a guest on The Employer Brand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. How the Recruitment Marketing space has changed over the past decade.

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Recruitment Marketing Employer Branding Applicant Tracking Systems Social Media 493

Rally Recruitment Marketing

FEBRUARY 27, 2020

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. New to Recruitment Marketing, Part II: First Projects and Building Relationships. Embrace the unknown.

Employer Branding 294

Employer Branding Recruitment Marketing Social Media Enterprise 294

Rally Recruitment Marketing

OCTOBER 12, 2020

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Executive recruitment (also known as headhunting) is a specialized recruitment search for senior-level leadership roles.

Employer Branding 294

Employer Branding Social Media Recruitment Marketing Media 294

Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. .

Recruitment Marketing 419

Recruitment Marketing How To Employer Branding Social Media 419

Rally Recruitment Marketing

APRIL 11, 2022

As we’ve spoken a lot about at Rally recently, the right intel can provide so much to recruitment marketers: better, more proactive hiring; more support and respect from leadership; the confidence that what you’re doing is working — the list goes on. . Appcast Recruitment Marketing Benchmark Report. Happy reading!

Recruitment Marketing 419

Recruitment Marketing Resources Strategy Employer Branding 419

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

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Employer Branding Social Media Recruitment Marketing Video 309

Rally Recruitment Marketing

APRIL 15, 2020

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. After all, who else besides the talent acquisition team is going to track the changes happening in recruiting, report them to leadership and come up with strategies to solve our hiring needs?

Employer Branding 340

Employer Branding How To Recruitment Marketing Applicant Tracking Systems 340

Rally Recruitment Marketing

AUGUST 14, 2020

Great Recruitment Marketing campaigns show, rather than tell. They give candidates a picture of what it’s like on the inside of a company, and allow you to define and share your brand story, while supporting your business and hiring goals. This has helped us build brand awareness and support our ongoing recruitment goals.

Recruitment Marketing 419

Recruitment Marketing Diversity Employer Branding Video 419

Rally Recruitment Marketing

JUNE 20, 2022

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. What are UTMs?

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Recruitment Marketing Employer Branding CRM Data 413

Rally Recruitment Marketing

APRIL 29, 2020

As such, investing in an employer brand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . In addition to that, some of you may be on teams that are urgently recruiting for frontline and essential workers. Here’s how I did it: 1. Yes, yes it did!

Employer Branding 340

Employer Branding Recruitment Marketing Exercises Social Media 340

Rally Recruitment Marketing

AUGUST 30, 2020

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. One way to think outside the box and develop fresh recruiting content is by drawing inspiration from industries outside of the Recruitment Marketing space. Campus Tours.

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Recruitment Marketing Industry Sports Employer Branding 417

Rally Recruitment Marketing

MARCH 28, 2021

Recruitment Marketing analytics can be intimidating — not just because we have to make sense of a lot of data from a lot of different sources, but also because the stakes to get it right are so high. Dana Meyer, Recruitment Marketing Director at ManpowerGroup; and Amy English, Customer Success Analytics Team Lead at PandoLogic.

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Recruitment Marketing Social Media Advertising Media 474