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4 More Ways to Break Through In Your Employer Branding from RallyFwd

Rally Recruitment Marketing

Last week, we were thrilled to offer the top takeaways from 4 of our expert presenters at last month’s RallyFwd Virtual Conference. Following up on that post, today, we’re sharing the top takeaways from RallyFwd’s other 4 expert presenters, Shauna Geraghty, Sumit Gupta, Kandi DeRenzis and Andrew Flowers.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Fortunately, leading us out of this information dead zone is data!

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. Some common goals might include: Building general brand awareness with a certain talent demographic. Step 1 – Identify your goal. Programmatic Ads Takeaway.

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10 Tips for Sourcing More Employee Generated Content

Rally Recruitment Marketing

This is exactly why employee generated content and employee advocacy have become such popular and effective approaches to Recruitment Marketing and communicating an organization’s employer brand and attracting talent. If you’re not familiar with employee generated content (yet!),

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How to Create a Recruitment Marketing Plan Leadership Will Love

Rally Recruitment Marketing

Marketing employer brand: Number of people in your talent audience reached by your employer brand and jobs, and number of leads in your talent database. Present your plan in a S.M.A.R.T. Instructions for how to source the information from your various platforms and channels. A word about budgeting.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. New metrics to understand your impact to attract talent. Sign up for a 30-day free trial today! .

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Congratulations to the 2021 Rally® Award Winners

Rally Recruitment Marketing

Now in its second year running, the Rally Awards competition recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals and teams who work in-house at employers. Rose Marques, Global Talent Brand Lead at Squarespace (2020 Rally Awards winner). Best Employer Brand Launch.

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