This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We’ve entered a new era in recruitment with two forces converging — the undeniable influence of socialmedia and the unprecedented capabilities of AI. Socialmedia allows us to reach candidates where they spend nearly 2.5 Let’s dive into the key takeaways to help you improve your social recruiting strategy.
In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’ssocialmedia accounts. Simple: enhance your socialmedia presence. . An effective social recruiting strategy needs to be thoughtful and intentional.
Paid socialmedia ads can be a great opportunity for recruitment marketers to increase employerbrand awareness and build qualified talent pipelines. But we all know socialmedia advertising can be super challenging! Challenge #1: Deciding how to prioritize your paid socialmedia ad strategy.
Despite the growing importance of employerbranding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employerbranding. Fortunately, leading us out of this information dead zone is data!
SocialMedia is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. Deploy targeted Facebook ads for employmentbrand awareness…. and applications!
With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employerbrand on LinkedIn?
Do you know how important an employerbrand is? But did you know there’s one element that you can use to support that employerbrand and help make your company an employer of choice? It’s your own personal brand! So why should you create and cultivate a personal brand? Of course you do!
Did you watch our recent webinar, EmployerBranding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employerbranding for women in technology, including: Partnership budgets. Twitter ads: $1k. Rally: Was this employerbranding campaign developed in-house or externally?
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employerbranding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . 4 Tips to excel as an employerbrand professional.
Speaker: Caroline Vernon, Director of Sales, CareerArc
It's a “word of mouth” world, and companies that value their reputation/ employerbrand understand that parting ways with an employee due to a layoff does not mean that the relationship with that employee comes to an abrupt end - it simply means that the relationship with that person changes. But this isn’t good-bye - it’s farewell.
Socialmedia has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And socialmedia recruiting strategies have become a key way for companies to find and connect with right-fit talent. Here’s what they get right when it comes to socialmedia: Employee stories.
With socialmedia becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities. Most people spend 2-3 hours on socialmedia each day.
Socialmedia is one of the most important talent attraction strategies that every employer can use today. This is why talent acquisition and Recruitment Marketing teams are investing more into using socialmedia to get their employerbrand and career opportunities in front of candidates where people already spend time online.
These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employerbrand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 3: Your SocialMedia Profiles. 4: Your Employees’ SocialMedia Profiles.
Did you watch our recent webinar, EmployerBranding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employerbranding for women in technology, including: Partnership budgets. Twitter ads: $1k. Rally: Was this employerbranding campaign developed in-house or externally?
Paid socialmedia ads can be a great opportunity for recruitment marketers to increase employerbrand awareness and build qualified talent pipelines. But we all know socialmedia advertising can be super challenging! Challenge #1: Choosing how to prioritize your paid socialmedia ad budget.
Employerbranding and recruitment have become completely entwined, and while traditional recruitment methods aim to fill positions with competent employees, employerbranding focuses on developing a strong, desirable reputation as an employer of choice. What is employerbranding? top talent.
Paid socialmedia ads can be a great opportunity for recruitment marketers to increase employerbrand awareness and build qualified talent pipelines. But we all know socialmedia advertising can be super challenging! Challenge #1: Choosing how to prioritize your paid socialmedia ad budget.
Using paid socialmedia and programmatic job advertising are effective ways to create a digital Recruitment Marketing strategy. Paid socialmedia ads and programmatic job advertising can help you get in front of qualified candidates, build interest in passive talent and refine your messaging and content using insights from A/B testing.
This is where employerbranding comes into play. A strong employerbrand not only attracts the best candidates but also fosters loyalty, boosts employee morale, and enhances your company’s reputation. A strong employerbrand can have a significant impact on your ability to attract and retain top talent.
Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employerbranding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employerbranding and Recruitment Marketing jobs are relatively new in Asia and this has only recently become an emerging field here.
Socialmedia can have a huge influence on both our personal and professional lives, and it can be a great resource to effectively promote our organization as well. If your organization does not have a Facebook, Twitter, or LinkedIn page, or if those pages are not updated often, it is time to change that.
We wanted prospective candidates to encounter our content across multiple channels to increase the likelihood they would absorb our employerbrand messaging and take action. Make employees the heroes of your brand! Prove value and gain buy-in from key stakeholders.
Job advertising, employerbranding, careers sites, socialmedia, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. Those gatekeepers are the socialmedia providers (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.)
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employerbranding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . 4 Tips to excel as an employerbrand professional.
Videos on socialmedia generate 12 times more shares than text and image-based posts — combined ( Wordstream ). Without the resources of traditional marketing teams, creating compelling videos for recruiting and employerbranding can be challenging. This process can result in: Short, 30-second employee testimonials.
What if your next great hire isnt searching job boards but scrolling their socialmedia feed instead? With 86% of jobseekers turning to socialmedia platforms and more alternatives to job boards than ever, its especially important to meet candidates where they are. In 2025, thats where the talent hunt begins.
Modern audiences are incredibly savvy at sniffing out inauthentic communications, especially on socialmedia, so one of the most effective methods of talent engagement is to let your audience hear your employees’ unedited testimony. Those videos, which are still coming in, are being published on our Twitter channel.
This can make working with socialmedia character counts harder, come off less professional and even look suspicious to people wondering why you’re asking them to click on a multi-line link with a bunch of random symbols and words. How are UTMs useful in Recruitment Marketing and employerbranding?
This is especially the case if you have an employerbrand presence on platforms beyond LinkedIn. While Gen Zers are certainly active on LinkedIn, they’re also active on Twitter, Instagram, Clubhouse, TikTok and other non-traditional career networking social platforms. How can I optimize my LinkedIn profile?
Increasingly, on socialmedia. How Is SocialMedia Used in Recruiting? Recruiters can use socialmedia to attract and engage great talent by posting job opportunities, searching for and messaging qualified candidates, and by posting engaging and relevant content to help build a network of passive candidates.
Managing your company’s employerbrand is no small feat. We see that evidenced by the fact that more than half of candidates believe employerbrand to be the most significant deciding factor when choosing an employer. If you’re an employerbranding professional, these facts are nothing new.
Here are some ways to get your employerbrand in front of veteran and military hires: 1. This can be a great place to introduce your employerbrand to this demographic. This will showcase your veteran friendly culture to candidates and encourage them to consider your organization for their next employment opportunity.
You've probably seen one of the many articles popping up this week covering the major trends emerging in socialmedia as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to social recruiting?
Managing your company’s employerbrand is no small feat. We see that evidenced by the fact that more than half of candidates believe employerbrand to be the most significant deciding factor when choosing an employer. If you’re an employerbranding professional, these facts are nothing new.
One way to accomplish that is by running digital advertising campaigns to get our employerbranding messages and jobs in front of the right candidates. We launched and internally promoted an employee referral program (ERP) bonus, ran several socialmedia campaigns and posted job ads on Glassdoor. Sharing is caring.
Kelly is responsible for recruitment, retention and employerbranding at Northside Hospital , where she manages a team of 40. Jessica Summerfield, SocialMedia Specialist. Where is the best place to start when beginning to build an employerbrand and create content? . Kelly : In a nutshell? Career Site.
Socialmedia is a fantastic way to connect with an audience, and that audience is likely full of candidates who would make great employees. Almost all professional recruiters network, so why not attract talent using socialmedia. The Benefits of SocialMedia Recruiting. Use LinkedIn for Sourcing.
So, you’ve been tasked with creating an employerbranding video and you don’t know where to start. Here are our top 5 tips for creating an employerbranding video. Know your brand. Understanding what brings your workers together and excites them about their working day is key to employerbranding.
With socialmedia, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Socialmedia.
Introduction In today’s competitive job market, employerbranding has become a vital aspect of attracting and retaining top talent. With the rise of socialmedia, companies have a unique opportunity to showcase their company culture and engage potential candidates in an authentic, interactive way.
And if your brand doesn’t match job seekers expectations, or their SEO results, they’ll have no problem moving on. Try incorporating these simple SEO tips and tricks into your employerbranding strategy to be everywhere top candidates are looking: Increase Ranking. Getting Social. Let us know!
With all the talent acquisition strategies out there, should you really be investing in recruiting on socialmedia ? Rather than trying to convince you one way or the other, we figured we’d gather together as many socialmedia recruiting statistics as we could find and share them with you. And so, without any further ado.
s Head of Marketing shares tips from traditional marketing that give socialmedia recruiting content an advantage. Recruitment marketing on socialmedia is not the sharing of “We’re hiring!” Great socialmedia recruiting posts. Social content that tells your culture story. Stories Inc.’s
We organize all of the trending information in your field so you don't have to. Join 123,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content