Rally Recruitment Marketing

JANUARY 30, 2021

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) because you need to uphold the promises you’re making during the recruiting process in order for your employer brand to be successful.

Employer Branding 377

Employer Branding Social Media Onboarding Video 377

Proactive Talent

MAY 9, 2017

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn?

Employer Branding 237

Employer Branding Social Media Linkedin Media 237

Rally Recruitment Marketing

JULY 17, 2023

Having a social recruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.

Social Media 419

Social Media Media Linkedin Social Recruiting 419

Rally Recruitment Marketing

JUNE 14, 2021

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. 6 opportunities to leverage employee generated content to elevate your employer brand. Integrated social feeds using your #lifeat hashtag. Social media. Careers site.

Employer Branding 324

Employer Branding Social Media Engineering Facebook 324

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. The Muse also worked on four employee testimonial videos for VMware Carbon Black.

Employer Branding 309

Employer Branding Social Media Recruitment Marketing Video 309

Rally Recruitment Marketing

DECEMBER 29, 2024

They amplify your employer brand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Earned Media : Publicity gained through non-paid efforts, such as media coverage, industry awards and employee referrals, can significantly enhance your employer brand reputation.

Recruitment Marketing 221

Recruitment Marketing Strategy Employer Branding Social Media 221

Ongig

JULY 25, 2024

Today I’m going to show some awesome employer brand marketing strategies. Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising Recruiting Microsites 1. Let’s get to it! Start a company career blog.

Employer Branding 84

Employer Branding Strategy Social Media Job Descriptions 84

Rally Recruitment Marketing

FEBRUARY 5, 2020

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. Some common goals might include: Building general brand awareness with a certain talent demographic. What are retargeting ads? Step 1 – Identify your goal.

Employer Branding 354

Employer Branding Advertising Recruitment Marketing Software 354

Recruitics

JUNE 20, 2023

Video is everywhere – from YouTube to Google search results and social media. It’s no surprise that video has become so universally popular, given its ability to inspire, educate, and entertain. The impact is so broad that nearly 92% of people watch some kind of video every week.

Employer Branding 246

Employer Branding Video Social Media Strategy 246

Rally Recruitment Marketing

JUNE 11, 2020

We learned a lot from these thought leaders, in particular our closing keynote speaker — Kathryn Minshew , CEO & Founder of The Muse — who gave us smart advice on how we can stay agile as both professionals and employer brands. But it will also have a big impact on our corporate culture, our employer brands and how we recruit.

Employer Branding 305

Employer Branding Video Culture Conference 305

Rally Recruitment Marketing

JANUARY 23, 2022

My name is Jonna Sjoevall, and I’m the Global Head of Employer Branding and Recruitment Marketing at UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. It’s no secret that video has emerged as one of the most effective formats for recruitment in the past few years.

Video 418

Video Hiring How To Recruitment Marketing 418

Rally Recruitment Marketing

JUNE 19, 2019

Do you know how important an employer brand is? But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! So why should you create and cultivate a personal brand? Of course you do!

Employer Branding 297

Employer Branding Social Media Jazz Twitter 297

Rally Recruitment Marketing

OCTOBER 23, 2019

Many of these national days have become known as social media holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. Social Media Holidays for Recruiting. August 30th: College Colors Day. This holiday gives your employees a chance to show their school pride!

Social Media 309

Social Media Media Diversity Employer Branding 309

Rally Recruitment Marketing

OCTOBER 9, 2019

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. Here’s what they get right when it comes to social media: Employee stories.

Social Media 235

Social Media Media Strategy Mobile 235

Rally Recruitment Marketing

APRIL 10, 2021

Now in its second year running, the Rally Awards competition recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals and teams who work in-house at employers. Rose Marques, Global Talent Brand Lead at Squarespace (2020 Rally Awards winner). Best Careers Social Media.

ADP 413

ADP Social Media Employer Branding Recruitment Marketing 413

Proactive Talent

SEPTEMBER 5, 2018

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

Employer Branding 243

Employer Branding How To Social Media Job Boards 243

Rally Recruitment Marketing

FEBRUARY 28, 2019

Video is one of the most engaging forms of content in today’s world of short attention spans. Videos on social media generate 12 times more shares than text and image-based posts — combined ( Wordstream ). And creating videos with small teams and small budgets is always a struggle. We have our videos.

Video 314

Video Social Media Film How To 314

Recruitics

MARCH 21, 2024

Key Takeaways: Incorporating video into various recruitment channels, including career sites, job postings, and social media, helps boost candidate awareness and engagement with the employer brand.

Video 246

Video Social Media Employer Branding Media 246

Rally Recruitment Marketing

FEBRUARY 4, 2024

Social media is one of the most important channels to attract, engage and recruit talent. Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employer brands.

Social Media 221

Social Media Media Employer Branding Social Recruiting 221

Rally Recruitment Marketing

FEBRUARY 28, 2021

Your employees have the power to make or break your employer brand. This can look like an employee re-sharing content from your corporate social media channels, sharing their own content about your organization or recommending your organization as a great place to work. Bambu by Sprout Social. Dynamic Signal.

Tools 448

Tools Social Media B2B Employer Branding 448

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. The Muse also worked on four employee testimonial videos for VMware Carbon Black.

Employer Branding 221

Employer Branding Social Media Recruitment Marketing Video 221

Rally Recruitment Marketing

JANUARY 6, 2024

Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employer branding by professionals who work in-house for employers. Don’t miss this opportunity to be recognized for your work across 17 categories.

Employer Branding 221

Employer Branding Social Media Advertising Video 221

Rally Recruitment Marketing

AUGUST 9, 2018

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 3: Your Social Media Profiles. 4: Your Employees’ Social Media Profiles.

Employer Branding 238

Employer Branding Social Media Job Descriptions Media 238

PowerToFly

DECEMBER 30, 2024

Employer branding and recruitment have become completely entwined, and while traditional recruitment methods aim to fill positions with competent employees, employer branding focuses on developing a strong, desirable reputation as an employer of choice. What is employer branding? top talent.

Employer Branding 54

Employer Branding Social Media Retention Media 54

Rally Recruitment Marketing

AUGUST 9, 2020

This is exactly why employee generated content and employee advocacy have become such popular and effective approaches to Recruitment Marketing and communicating an organization’s employer brand and attracting talent. You can’t take photos at in-person company social events, because they’re not happening.

Sourcing 385

Sourcing Social Media Employer Branding Guidelines 385

Rally Recruitment Marketing

AUGUST 14, 2020

In other words, this Recruitment Marketing campaign was intended to directly communicate our company’s employer value proposition in a way that we hoped would resonate with talent from an emotive-driven standpoint. The campaign videos were intended to inspire, educate and position the company as an innovative and inclusive employer.

Recruitment Marketing 419

Recruitment Marketing Diversity Employer Branding Video 419

Rally Recruitment Marketing

MARCH 27, 2023

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

Employer Branding 251

Employer Branding Candidate Experience Recruitment Marketing Screening 251

Rally Recruitment Marketing

JUNE 17, 2020

We learned a lot from these thought leaders, especially our closing keynote speaker— Kathryn Minshew , CEO & Founder of The Muse—who gave us smart advice on how we can stay agile as both professionals and employer brands. We’ve summarized those takeaways below, along with sharing video highlights from her talk.

Employer Branding 221

Employer Branding Video Culture Conference 221

Rally Recruitment Marketing

JANUARY 9, 2023

Women’s History Month: How to Make Your Social Strategy a Success. Holidays and special annual events are great opportunities to share your company culture, values and employees on social media, your careers blog and through email campaigns. 5 Considerations for When Hiring your First Employer Brand Leader.

Recruitment Marketing 448

Recruitment Marketing Employer Branding Social Media Strategy 448

TeamBuilderSearch

SEPTEMBER 25, 2024

This is where employer branding comes into play. A strong employer brand not only attracts the best candidates but also fosters loyalty, boosts employee morale, and enhances your company’s reputation. A strong employer brand can have a significant impact on your ability to attract and retain top talent.

Employer Branding 62

Employer Branding Strategy Social Media Onboarding 62

Rally Recruitment Marketing

JULY 31, 2021

That was the question we asked ourselves last year, and I’m here to share our experience at Cisco using TikTok as a channel to grow our employer brand and reach new audiences through a team of employee ambassadors. I’m the Social Media Manager for @WeAreCisco, and up until last year, TikTok wasn’t even on our radar.

Employer Branding 221

Employer Branding Social Media Trends Video 221

Proactive Talent

MAY 22, 2020

Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits.

Social Media 286

Social Media Employer Branding Talent Acquisition Compensation 286

Rally Recruitment Marketing

MAY 31, 2021

We learned that Gen Z are using new social media platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy. Day in the life videos. You can have employees create a video in real-time and get viewers to submit questions that get answered “on-air.”

Social Media 474

Social Media Video Diversity Media 474

Rally Recruitment Marketing

AUGUST 30, 2020

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.

Recruitment Marketing 417

Recruitment Marketing Industry Sports Employer Branding 417

Rally Recruitment Marketing

JULY 31, 2022

Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employer branding strategies. When the full video of each episode was ready, they shared a short clip to Facebook and Instagram that directed the viewer to the full video on YouTube. .

Recruitment Marketing 332

Recruitment Marketing Social Media Employer Branding Video 332

Rally Recruitment Marketing

JUNE 28, 2021

This is especially the case if you have an employer brand presence on platforms beyond LinkedIn. While Gen Zers are certainly active on LinkedIn, they’re also active on Twitter, Instagram, Clubhouse, TikTok and other non-traditional career networking social platforms. How to address this topic in your content.

Social Media 450

Social Media Video Linkedin Interviews 450

Rally Recruitment Marketing

DECEMBER 12, 2021

In the end, you’re left with content libraries of engaging pieces, optimized for each channel you’re building like social media, careers site, job descriptions and more. . What if you could make sure that more candidates progress through your recruitment funnel with targeted, timely and helpful employer branding content?

Social Media 419

Social Media Advertising Job Boards Employer Branding 419