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With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employerbrand on LinkedIn?
CareerArc Future of RecruitmentStudy. For example, their SocialRecruiting CPC + ROI Benchmark Report offers insights based on job-related social posts representing over 33 million job views/clicks and nearly 10 million apply-clicks in 2021 across 500 companies. Expected pandemic-driven employment changes.
Another challenge we are still facing is getting leadership to see the value in long-term employerbranding. Running job ads helps us solve our urgent hiring problems, but investing in employerbranding helps us attract the talent we’ll be hiring next month, next quarter and next year.
In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’ssocial media accounts. But what does that mean for your Recruitment Marketing strategy? Simple: enhance your social media presence. . But that can be easier said than done.
Introduction In today’s competitive job market, employerbranding has become a vital aspect of attracting and retaining top talent. With the rise of social media, companies have a unique opportunity to showcase their company culture and engage potential candidates in an authentic, interactive way.
Managing your company’s employerbrand is no small feat. We see that evidenced by the fact that more than half of candidates believe employerbrand to be the most significant deciding factor when choosing an employer. If you’re an employerbranding professional, these facts are nothing new.
Managing your company’s employerbrand is no small feat. We see that evidenced by the fact that more than half of candidates believe employerbrand to be the most significant deciding factor when choosing an employer. If you’re an employerbranding professional, these facts are nothing new.
To my defense, with my role as a Recruitment Marketer, part of my job is to manage the AppianLIFE Instagram , so you bet I’m using that as my excuse! Socialrecruiting. Over 84% of organizations are currently utilizing social media for their recruitment process ( Postbeyond ). Want to hear another fun stat?
You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to socialrecruiting? Those personal connections matter!
Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employerbrands. UBS launched a successful socialrecruiting campaign to attract highly sought after tech talent.
Which begs the question: which recruiting trends are worth the investment? Our brand new 2022 SocialRecruiting Benchmark Report—which synthesizes data from over 33 million socialrecruiting job views/clicks and nearly 10 million apply-clicks in 2021—serves to answer those questions. Read 6 more here.
One of the best talent acquisition strategies continues to go underutilized — socialrecruiting. Social media is perfect for expanding your employerbranding and connecting with candidates on a more human level. So, I would use this as a part of your recruitment process, as a part of your referral process.
Why should your employerbrand be any different? Since socialrecruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employerbrand heads in the sands of execution. For many employerbrand leaders and practitioners, the answer is more of the same.
Social sites serve as an amplifier for your Recruitment Marketing content plan and help generate awareness of your employerbrand, company culture and available positions. Nearly half (49%) of job seekers follow potential employers on social sites to stay aware of available roles, according to LinkedIn research. .
When I talk with talent leaders at different companies, one of the hottest topics on their minds is socialrecruiting. While most leaders know that social needs to be a critical part of their recruiting efforts, many are struggling with how to optimize the strategy and select tools that will help them meet their goals.
Taking this longer route allowed me to appreciate my journey back home to Recruitment Marketing and have an even greater appreciation for this discipline that we all love. So, here’s my story: At my previous company, I started as an EmployerBrand Specialist. Takeaways from my corporate Recruitment Marketing sabbatical.
In the plethora of blog posts, white papers, conferences, webinars and hang outs about socialrecruiting, the focus and topics are always very similar. New tools, new ways of sourcing and vague unquantified references to engagement and "being social".
Taking this longer route allowed me to appreciate my journey back home to Recruitment Marketing and have an even greater appreciation for this discipline that we all love. So, here’s my story: At my previous company, I started as an EmployerBrand Specialist. Takeaways from my corporate Recruitment Marketing sabbatical.
So you’ve heard about socialrecruiting , but you’re not convinced. With all the talent acquisition strategies out there, should you really be investing in recruiting on social media ? How candidates use social media in their job search. The majority of the stats below are from our 2021 Future of RecruitingStudy.
When something is posted online, be it an employerbranding video, a job ad or a blog post and whether it’s on Facebook, Twitter, LinkedIn, Instagram, or Pinterest, it will likely be online forever, but unfortunately it won’t always be relevant. Much like groceries in a supermarket, social media posts have shelf lives that expire.
We were there for all of it — for the TA, DEI, socialrecruiting, sourcing and employerbranding strategies and more. Panelist Tatiyana Cure, Head of Talent Acquisition and Learning and FVP for Bank Leumi, shared that the banking roles her team fills often take 18-24 months to recruit from start to finish.
Here’s why candidate sourcing matters—and how socialrecruiting can help! Why socialrecruiting works Socialrecruiting is a helpful tool for many talent acquisition goals, but it’s especially powerful for candidate sourcing. It also helps you develop more recognizable employerbranding over time.
To find out, we turned to the 2021 CareerArc Future of RecruitmentStudy. . Takeaway #1: Employerbrand is a top motivating factor for passive and active candidates. In terms of what candidates are looking for in an employer, it largely comes down to safety protocols, diversity initiatives and work-life balance.
For more on employee advocacy and how to use it to scale your talent acquisition and socialrecruiting efforts , see here. Understanding the importance of employee advocacy on social media. As one of our clients shared , when they first started with socialrecruiting, they saw results on Facebook overnight.
97% of the 500 respondents for an American Hotels & Lodging Association study indicated that they’re already experiencing a staffing shortage. Related : How to attract the right candidates by owning the shortcomings of your employerbrand. Weaving storytelling into your recruiting transforms it into something dynamic.
Because of that, Instagram is a great platform to show rather than tell your employerbrand. While stock is okay in certain instances on Instagram (as we’ll talk about later), showing the real, authentic, and human side of your employerbrand is a powerful tactic on Instagram. Instagram Best Practices for Recruiters.
Here’s something we’ve talked about before: social media recruiting nets you more qualified candidates. Instead of telling you how social media helps you get more qualified candidates. In short, by: Transforming your social media presence into a talent magnet that’s always on. Today, we’re trying something different.
Below are just 9 ways taken from the full checklist of 29 strategies and best practices for recruiting using social media. Access the Checklist: 29 proven ways socialrecruiting boosts talent acquisition. >> >> How social media boosts talent acquisition across the candidate journey.
It’s so easy to make socialrecruiting mistakes that many recruiters don’t even realise where they’re going wrong. Socialrecruiting has become a key part of almost every top hiring operation. In fact, only 4% of recruiters don’t use social media in the recruiting process.
More than one-third of companies have already taken steps to improve mobile recruiting, according to a study by the Society for Human Resource Management. Now, time to talk social. Aside from using social media to search for high-quality candidates, make a resolution to step up your social media game.
We’re gearing up for next week’s 2nd annual Glassdoor EmployerBranding Summit and are so excited to spend the day learning from employerbranding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more! 10 Things You’ll learn at the Glassdoor EmployerBranding Summit. Our friend J.T.
Don't Miss Out on SocialRecruiting Whether you're searching for candidates locally, nationally, or globally, you have the advantage of a larger pool of candidates when you hire remotely. A study by Aberdeen Group revealed that 73% of millennial job seekers found their last job on social media.
Unfortunately however, there are two major stumbling blocks that hold candidates back from accepting roles brought to them by recruiters, and both relate to not knowing enough about the company in question. To learn more about what drives the most talented candidates in the workforce, check out the full study here.
In fact, oversaturation on LinkedIn is the main reason that 52 percent of hiring managers claim that passive candidate recruiting has become less effective — so it’s time to expand your socialrecruiting strategy. Related: 4 Keys to Building a SocialRecruiting Strategy That *Actually* Gets Results ].
O’Donnell , believes that if companies are to stop their top talent being stolen from them in 2015, they need to start properly investing in employerbranding, or as she calls it; “ the single most disruptive recruitment technique we’ve seen in 2 decades ”. But Instagram isn’t just any old employerbranding platform.
Looking to reap the benefits of socialrecruiting done right? Sign up for a demo of CareerArc’s socialrecruiting platform today , and discover how a complete socialrecruiting solution drives real talent acquisition ROI. months with CareerArc [Video] appeared first on CareerArc socialrecruiting.
Welcome to the first in a three part series on using LinkedIn, Twitter and Facebook for SocialRecruiting. According to Jobvite’s Job Seeker Nation Study , 87% of recruiters use LinkedIn to search for candidates. Are you utilizing LinkedIn to its full recruiting potential?
To overcome the challenges and attract the right talents in the ever-competitive market, it is necessary for recruiting professionals to come up with efficient recruitment strategies that bring results. A 2021 study shows that only 39% of companies target specific audiences on social media platforms.
Welcome to the first in a three part series on using LinkedIn, Twitter and Facebook for SocialRecruiting. According to Jobvite’s Job Seeker Nation Study , 87% of recruiters use LinkedIn to search for candidates. Are you utilizing LinkedIn to its full recruiting potential?
For most of its existence, social media has been a taboo subject for recruiting. However, over the last couple of years we have seen socialrecruitment on the rise. As a matter of fact, some companies even require social media experience for their talent acquisition positions.
Socialrecruiting is much easier said than done. Although sites like Twitter and LinkedIn may be far down on the top source of hire list in 2015, companies seem to be more interested in experimenting with socialrecruiting than ever before. What Does A SocialRecruiting Culture Look Like?
When global, multi-brand restaurant company Inspire Brands —home to brands like Arby’s, Dunkin’ Donuts, Baskin-Robbins, Sonic Drive-In, and more—started looking for a socialrecruiting solution, they knew they needed a competitive and agile social media recruiting platform to match their talent acquisition needs.
Last week over 150 recruitment marketing and talent acquisition professionals took Philadelphia by storm with the goal of honing and expanding their socialrecruiting strategies. And technology, employerbranding, and recruitment marketing help make this human experience the best it can be.
Last week in San Francisco, EmployerBranding Strategies Coference (EBrandCon), SocialRecruiting Strategies Conference (SRSC), and Talent Sourcing Strategies Summit converged for three days and one epic conference experience: Talent Acquisition Week. Impact: Employerbrand’s role in transformation.
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