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Key Takeaways Social media platforms have become essential tools for employers looking to enhance their employerbrand. Snaps and Stories–brief, temporary videos–have emerged as powerful tools for promoting the employerbrand.
That being said, since the platform is new and different from other channels in our typical Recruitment Marketing roster, some employers are still considering how to jump in. To help you get started, here are 3 ways that you can use TikTok to boost your employerbrand. 3 ways to use TikTok to boost your employerbrand.
It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging. 23-27, 2023. And now we’re ready to share the results!
As we head into 2025, socialrecruiting is evolving faster than ever. Below, we’ll walk through five hiring trends that are shaping the future of socialrecruiting and how you can leverage them to find the best candidates. Employee advocacy is becoming one of the most effective ways to extend your recruiting reach.
11, 2024, 50% of practitioners said their recruitment budgets will stay the same in 2025. They amplify your employerbrand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. At the RallyFwd Virtual Conference on Dec.
My name is Jonna Sjoevall, and I’m the Global Head of EmployerBranding and Recruitment Marketing at UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. It’s no secret that video has emerged as one of the most effective formats for recruitment in the past few years.
With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employerbrand on LinkedIn?
Considering the ever-increasing number of social media users, savvy recruiting and human resources professionals are now, more than ever, pushing job postings to Facebook, LinkedIn, Twitter and other social media sites in order to generate a larger potential pool of applicants for career opportunities with their organizations.
In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’ssocial media accounts. But what does that mean for your Recruitment Marketing strategy? Simple: enhance your social media presence. . Employee day-in-the-life videos.
These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employerbrand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 3: Your Social Media Profiles. But which ones should you focus on?
That was the question we asked ourselves last year, and I’m here to share our experience at Cisco using TikTok as a channel to grow our employerbrand and reach new audiences through a team of employee ambassadors. I’m the Social Media Manager for @WeAreCisco, and up until last year, TikTok wasn’t even on our radar. The results.
Whether you want to enter 2022 with a competitive hiring edge, need to catch up on the current state of Recruitment Marketing or are simply curious about what your fellow practitioners are interested in and writing about, the list of our top 10 articles below is a must-read! Recruitment Marketing in APAC: What’s Different and What’s the Same?
Rebecca Brookson and Leesha Bush-Anderson at TTEC share how they collaborated with their interns to create a socialrecruiting campaign to celebrate National Intern Day. It’s clear that the best socialrecruiting content highlights your employerbrand and features your culture, values and people.
SocialRecruiting has been around for awhile now – but are you using your social channels as effectively as you could be? As social media platforms continue to evolve and candidate expectations shift, we need to optimize our approach to remain topical and attractive to talent.
billion daily active users, Facebook has undoubtedly become an essential channel for talent attraction and recruiting today. On Facebook, your employerbrand starts with your Facebook page. Video Storytelling People love watching videos, and they’re dominating social media and the web. With over 1.8
Last week we showed our readers how to build a successful recruiting strategy , but with any good strategy you need the perfect set of tools in order to hit deliverables and obtain results. Socialrecruiting could be - and sometimes is - a job in and of itself because of its constant evolution. Learn more. Learn more.
Introduction In today’s competitive job market, employerbranding has become a vital aspect of attracting and retaining top talent. With the rise of social media, companies have a unique opportunity to showcase their company culture and engage potential candidates in an authentic, interactive way.
Think recruiting is just about posting on job boards? Socialrecruiting has changed the hiring landscape, giving companies fresh ways to showcase their culture and connect with candidates. Socialrecruiting and traditional recruiting each have unique strengths, and they work best when used together.
Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits.
Leading TA teams are using content to communicate their EmployerBrand to candidates, not just to market open jobs. EmployerBrand messages shouldn’t sound like they’re coming right from your marketing department. This year, Recruitment Marketers got craftier when it came to finding ways to tell these stories.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. By partnering with iCIMS, SiteOne harnessed the power of employee-generated content to humanize their recruitment process. Let’s get started!
To my defense, with my role as a Recruitment Marketer, part of my job is to manage the AppianLIFE Instagram , so you bet I’m using that as my excuse! Socialrecruiting. Over 84% of organizations are currently utilizing social media for their recruitment process ( Postbeyond ). Want to hear another fun stat?
You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to socialrecruiting?
Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employerbrands. UBS launched a successful socialrecruiting campaign to attract highly sought after tech talent.
Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employerbranding, we all know the power of people stories to attract talent to our company culture and values.
For Recruitment Marketing, you can use eye-catching imagery to form EmployerBrand perceptions, keep your followers engaged and share messages about your employee value proposition. What you can take away for your feed: Use bright colors and high-quality photos to bring your EmployerBrand and employee experiences to life.
You can accomplish this through socialrecruiting. What is SocialRecruiting? Socialrecruiting is the process of finding, communicating with, and hiring candidates on social platforms like Facebook and TikTok. Reduces hiring costs With socialrecruiting, expenditures are highly flexible.
Having a socialrecruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employerbrand, highlight employees and bring attention to your company culture and values. Thank you to Lisa Kay for sharing this campaign with us!
One of the best talent acquisition strategies continues to go underutilized — socialrecruiting. Social media is perfect for expanding your employerbranding and connecting with candidates on a more human level. So what would you want to make shareable about your video? You want to show your company.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. By partnering with iCIMS, SiteOne harnessed the power of employee-generated content to humanize their recruitment process. Let’s get started!
And with the new year here, it’s time to explore some new ways to use social media for talent acquisition. We asked 9 thought leaders for their socialrecruiting tips to help with recruiting and/or retention efforts. Here’s what they said: Turn your employees into brand advocates. Recruit through video campaigns.
Effective multi-location hiring requires a deep understanding of regional job markets, a broad reach to prospective candidates, and a consistent employerbrand across all locations. By consistently sharing engaging content, job opportunities, and company culture highlights, you can keep your brand top-of-mind for potential candidates.
As a result, recruiters have had to adapt and work even harder to capture the ever-decreasing attention spans of today’s job seekers. Visual media has turned out to be one of the most popular ways of doing so, especially when it comes to job advertising and employerbranding. But is SnapChat recruiting for you?
With social networks, you can create more targeted recruitment campaigns based on where job seekers are looking for new opportunities. Social sites serve as an amplifier for your Recruitment Marketing content plan and help generate awareness of your employerbrand, company culture and available positions.
Leading TA teams are using content to communicate their EmployerBrand to candidates, not just to market open jobs. EmployerBrand messages shouldn’t sound like they’re coming right from your marketing department. This year, Recruitment Marketers got craftier when it came to finding ways to tell these stories.
In terms of talent acquisition, socialrecruiting has always been an invaluable strategy. This approach involves using the power of social media platforms to attract, engage, and hire the best candidates. Another significant advantage of socialrecruiting is its capacity to expand the talent pool.
Kelly is responsible for recruitment, retention and employerbranding at Northside Hospital , where she manages a team of 40. Jessica Summerfield, Social Media Specialist. SocialRecruiting & Content . Do you use Pinterest or Instagram for recruiting? Include quotes (or video testimonials!)
Many of these national days have become known as social media holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. Share photos and videos of them in their college gear, which can help to attract job seekers, especially those who share an alma mater with your employees.
Looking to reap the benefits of socialrecruiting done right? Sign up for a demo of CareerArc’s socialrecruiting platform today , and discover how a complete socialrecruiting solution drives real talent acquisition ROI. months with CareerArc [Video] appeared first on CareerArc socialrecruiting.
Recruiters can assess whether a person will fit, and learn if he or she has the right skills for a job. ” Furthermore, he said that phone interviews would see a decline because of video interviews. Recruiters have used two-way video interviews to their advantage. Lastly, invest in content and social media.
No, not THAT “time of the month” sillies – it’s time for our monthly socialrecruiting round-up; a collection of the most popular blog posts, the most talked about infographics and the biggest recruitment and sourcing news stories of the last month. And boy, did April have some gems!
And yet, only 45% of Fortune 500 companies include a link to social media on their careers page. We’ve thought through how to build a socialrecruiting strategy that goes beyond “good” or “average”, and came to the conclusion that it hinges on good planning and better execution. And what is your corporate brand?
Twitter to Add Native Video in First Half of 2015. Back in November 2014, Twitter announced that it would be launching a native video service in the first half of 2015 as part of its bigger strategy to position itself as a media platform. Take Facebook for example, who surpassed YouTube for video plays on desktop back in late 2014.
To accomplish these four fast steps, your social media recruiting content needs to reflect your unique employerbrand. Social content that tells your culture story. Candidates, employees and consumers look to company social media channels to learn about your company culture and brand. Get the guide!
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