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At the recent TalentAcquisition Week virtual conference, Rally hosted a panel discussing strategies for the best Recruitment Marketing content to attract and recruit talent in 2021. That’s a lot of pressure to create employee stories, videos, blogs and social media posts — week after week!
More companies are realizing the value of having a team member dedicated to employerbranding, and I’m seeing so many job postings that are searching for unicorns. . I recently started as the Manager of EmployerBrand at 1Password. Here, and at both of my previous employers, I was the first employerbranding hire.
As 2025 approaches, talentacquisition is set to enter a new chapter with exciting opportunities—and challenges—in this dynamic labor market. Read on for a sneak peek at what you’ll learn from the speakers, and then register today and make sure you’re prepared to conquer the future of talentacquisition!
Recruitment Marketing is a crucial aspect of the talentacquisition process, and more employers than ever before are investing in new marketing strategies to attract, engage and retain top talent. Robin shared her strategy for reimagining global talentacquisition through local impact.
Our employerbrands are most often used to attract external talent to our organizations. However, activating your employerbrand internally is just as integral (if not more so!) because you need to uphold the promises you’re making during the recruiting process in order for your employerbrand to be successful.
To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employerbrand. Rally note: Want to learn even more about how to use EGC to support your talentacquisition and Recruitment Marketing strategy? Check out our ideabook: The Future of Employee Generated Content. .
Organic strategies empower you to attract top talent without relying on paid methods. They amplify your employerbrand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. How will I strengthen our talent attraction and engagement capabilities in 2025 and beyond?
With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employerbrand on LinkedIn?
In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employerbranding: 1. Those that do not understand the importance of employerbranding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.
Now in its second year running, the Rally Awards competition recognizes and celebrates excellence in Recruitment Marketing and employerbranding practices by individuals and teams who work in-house at employers. Rose Marques, Global TalentBrand Lead at Squarespace (2020 Rally Awards winner). Eric Clemons, Sr.
Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employerbranding by professionals who work in-house for employers. Don’t miss this opportunity to be recognized for your work across 17 categories.
To learn more about how to execute on this new content approach, we chatted with talentacquisition leaders at Alation and experts at The Muse. Alation, a company in the data analytics space, partnered with The Muse to update and capture new employerbrand stories through an organic video strategy.
Key Takeaways: Video content is a versatile tool with the potential to foster engagement, inspire, and drive action in recruitment marketing. Recruitment videos can enhance candidate engagement, showcase company culture, facilitate authentic communication, enable better storytelling, and expand company reach.
This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employerbranding. before he moved over to become the Chief TalentAcquisition Officer.
An Overview of Recruitment Videos. Recruitment marketing covers many areas of talentacquisition, and one that’s not as often talked about is recruitment videos. Video can be used in a variety of different ways throughout the talentacquisition and recruitment process. Ways to Use Recruitment Videos.
Talent attraction is a term used in the Human Resources and TalentAcquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits.
At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employerbranding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . Recruiters: will it save recruiters time? .
This is exactly why employee generated content and employee advocacy have become such popular and effective approaches to Recruitment Marketing and communicating an organization’s employerbrand and attracting talent. Serge Boudreau , Director TalentAcquisition, Robots & Pencils.
How to Strengthen Your EmployerBrand by Showcasing the People Behind your Products (Part 2). goals method to show how a Recruitment Marketing goal to drive 4,000 applicants is supporting the larger TalentAcquisition goal of filling 500 customer representative roles. Celebrate Women’s History Month > 9.
To help you out on your own journey to elevating your employerbrand on social media, we’re sharing an inside look at how ADP developed an award-winning social media presence. Employee day-in-the-life videos. When it came to creating video content, the company had to take a much different approach than in previous years.
How Cisco Built a Champion Team to Conquer EmployerBranding on TikTok. Jen Burns and her team at Cisco explored and experimented with TikTok to grow their employerbrand. Cisco’s team of TikTok ambassadors posted videos about working at Cisco with #WeAreCisco. . Read the full article. Read the full article.
Hanady Khourshid, Manager of EmployerBrand & Diversity, and Andrew Mott, Senior Manager of TalentAcquisition, Technology, Process & Operations from CDW shared their experiences and tips for adapting to the hybrid candidate journey. . On their careers site, CDW features short employee videos about #LifeatCDW.
As you likely already know, candidates today expect a similar type of experience during a company’s attraction and hiring process to what they’ve grown accustomed to as a consumer – and TalentAcquisition functions are shifting to reflect that. This year, we witnessed a higher quantity of really great content.
One of the most important Recruitment Marketing tactics that’s often overlooked by talentacquisition teams is building a talent network. The key point is that these job seekers have “opted in” by either submitting a job application or completing the talent network sign-up form on your careers site.
In addition, since it has slowed hiring for many organizations, a lot of us in TalentAcquisition and Recruitment Marketing have had to shift more of our time from external recruitment to internal employee engagement activities. Alex Her , Global EmployerBrand Program Manager, Informatica. View this post on Instagram.
Yet it’s been practically impossible to connect your talent attraction efforts at the top of the recruiting funnel to talentacquisition results at the bottom of the funnel. What photos / videos / graphics influence your talent audience to take the action to apply for a job now.
So if you’re looking for budget-friendly recruiting approaches that can make an impact on talentacquisition at your company — whatever 2021 brings — here are 3 free and low-cost Recruitment Marketing strategies that work and the skills you’ll gain to boost your career along the way. Tell employee stories through video.
It’s clear that the best social recruiting content highlights your employerbrand and features your culture, values and people. Manager, TalentAcquisition Marketing and Communications, TTEC Rebecca Brookson is Sr. They created a few pre-packaged videos in different styles. About the experts Rebecca Brookson, Sr.
When employees share job openings, engage with content, or talk about their positive experiences, your employerbrand reaches a much larger, more diverse audience. Then, encourage a culture of advocacy by recognizing and rewarding employees who consistently engage and promote your employerbrand.
Talent attraction is one of the biggest areas where we focus our time and resources. Job advertising, employerbranding, careers sites, social media, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. Why is Talent Engagement Strategy Important to Recruiting?
Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employerbranding strategies. When the full video of each episode was ready, they shared a short clip to Facebook and Instagram that directed the viewer to the full video on YouTube. .
In 2024, candidate experience is no longer just a component of the recruitment process – it has become central to shaping employerbrand and long-term talent strategy. Today, candidate experience sits at the core of successful talentacquisition strategies, shaping how an organization is perceived by potential hires.
For marketers (like the one writing this blog), it can be hard to let go of the company branding and messaging, to open it up to collaboration, but as businesses change and transform, employerbranding has expanded it’s role to the entire business. Access our video library and learn your way to success! LEARN MORE.
We learned that Gen Z are using new social media platforms and paying attention to different content, requiring a fresh look at talentacquisition and Recruitment Marketing strategy. Read on to see if you’re ready to recruit Gen Z talent! Day in the life videos. Video job posts. Ben Siegel, Co-Founder, Scholars.
The start of a new year brings new hiring goals, a new Recruitment Marketing budget and a fresh outlook on all the ways we aspire to move our talentacquisition strategies (and our own careers) forward. Priority #4: Better Content (Especially Video!). Video continues to gain prominence as the most effective media form.
Rally note: Want to learn even more about how to use EGC to support your talentacquisition and Recruitment Marketing strategy? You might also consider technology platforms that enable employees to answer candidate questions on your careers site and social channels through online chat and video. Create a platform for permission.
My name is Chloe Ryan, and I’m the VP, RPO & TalentAcquisition at EG Workforce Solutions. At our virtual fairs, each of our 35 customers’ booths directed candidates to a branded landing page that showcased the company culture and their jobs. Hey Rally readers! Don’t miss out by registering for free today!
As we all know, videos around employerbranding can be a bit cheesy. So, video formats are becoming. The 5 Most Inspiring EmployerBrandVideos Undercover Recruiter - Recruiting & TalentAcquisition Blog. Just press play & get inspired (or not)! View Article. View Article.
Using video to attract job candidates is nothing new, but your options to create and distribute video content have expanded. Some organizations used to make one or two highly produced employerbrandingvideos annually, which required a significant time commitment and financial investment. Keep your videos short.
For Recruitment Marketing, you can use eye-catching imagery to form EmployerBrand perceptions, keep your followers engaged and share messages about your employee value proposition. What you can take away for your feed: Use bright colors and high-quality photos to bring your EmployerBrand and employee experiences to life.
I reached out to Leah Daniels, SVP of Strategy at Appcast, to understand the impact of COVID-19 on recruiting benchmarks and budgets, get her outlook on the second half of 2020 and discuss strategies and tactics that talentacquisition and Recruitment Marketing practitioners can use to stay agile during this challenging time.
If you work in TalentAcquisition, you’re likely familiar with the term EVP (short for Employer Value Proposition). Last week, we covered this topic in depth in the Rally webinar, Evolve Your EmployerBrand: Storytelling for Team Value Propositions. 5) Repurpose your video content.
As Recruitment Marketing professionals, we are usually the first to introduce new concepts, tools and ideas into our TalentAcquisition organizations. Like most TalentAcquisition organizations, we run pilots and try to engage as many people as possible in these initial stages. Maybe even one this week?
Employer reputation really matters in talent attraction, and managing employee reviews on sites like Fairgodboss , Glassdoor and kununu has become an important part of talentacquisition strategy. B ut did you know there are other types of review sites that can influence your employerbrand as well?
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