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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Continue reading to learn why tracking is key!

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How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses.

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How to Create a Recruitment Marketing Plan Leadership Will Love

Rally Recruitment Marketing

This practitioner-leadership gap represents one of the biggest problems in Recruitment Marketing, so we dedicated an entire webinar to solving it. Keep reading for the top takeaways from the webinar that you can start implementing at your organization today! Know your baseline. Cost per application or cost per click.

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Top 10 Rally Resources: How to Build and Engage a Talent Network

Rally Recruitment Marketing

One of the most important Recruitment Marketing tactics that’s often overlooked by talent acquisition teams is building a talent network. The key point is that these job seekers have “opted in” by either submitting a job application or completing the talent network sign-up form on your careers site. [How

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Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

Attracting a continual flow of suitable candidates towards your business is one of the most challenging topics for talent acquisition leaders. In this webinar, recruitment evangelist, Iain Hamilton, shares how he uses employer branding content to create experience funnels.

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Rally’s Top 10 Recruitment Marketing Blogs of 2022

Rally Recruitment Marketing

How to Strengthen Your Employer Brand by Showcasing the People Behind your Products (Part 2). goals method to show how a Recruitment Marketing goal to drive 4,000 applicants is supporting the larger Talent Acquisition goal of filling 500 customer representative roles. 5 Surprising Shifts in Talent Attraction in 2022.

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The Evolution of Recruitment Marketing: What’s Changed and What’s Coming Next

Rally Recruitment Marketing

Recently I was a guest on The Employer Brand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. Now here we are today in 2021, where there are literally thousands of people that have a full-time job practicing employer branding and Recruitment Marketing!

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Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

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Two Sides of the Same Coin: Recruiting & Retention

Speaker: Caitlin MacGregor, CEO and Co-Founder of Plum

Authentic employer branding is reflected in recruitment and retention efforts. That makes talent acquisition and talent management strategies aligned with the current context of the labor market critical to every organization's success.