Rally Recruitment Marketing

JANUARY 30, 2021

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) because you need to uphold the promises you’re making during the recruiting process in order for your employer brand to be successful.

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Recruitics

MARCH 3, 2022

To this end, many have turned toward creating recruitment videos. If a video is well-made, a candidate can much more easily see themselves in the workers’ shoes. The need of companies to differentiate themselves from their competitors has led to their developing new and dynamic recruitment strategies.

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Employer Branding Video Recruitment Marketing Strategy 213

Recruitics

MARCH 21, 2024

Key Takeaways: Incorporating video into various recruitment channels, including career sites, job postings, and social media, helps boost candidate awareness and engagement with the employer brand.

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Video Social Media Employer Branding Media 207

Rally Recruitment Marketing

MARCH 27, 2023

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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Employer Branding Candidate Experience Recruitment Marketing Screening 251

Recruitics

MARCH 17, 2022

When attracting top talent, organizations are focusing on new and innovative ways to do so – and many are turning to recruitment videos.

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Employer Branding Video Examples ATS 220

Rally Recruitment Marketing

JUNE 11, 2020

We learned a lot from these thought leaders, in particular our closing keynote speaker — Kathryn Minshew , CEO & Founder of The Muse — who gave us smart advice on how we can stay agile as both professionals and employer brands. But it will also have a big impact on our corporate culture, our employer brands and how we recruit.

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Rally Recruitment Marketing

JUNE 14, 2021

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. 6 opportunities to leverage employee generated content to elevate your employer brand. Employee-created videos with interview tips, career advice and day-in-the-life. Careers site.

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Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. The Muse also worked on four employee testimonial videos for VMware Carbon Black.

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Rally Recruitment Marketing

FEBRUARY 5, 2020

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. Some common goals might include: Building general brand awareness with a certain talent demographic. Step 1 – Identify your goal.

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Rally Recruitment Marketing

FEBRUARY 12, 2024

Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can. Learn more on the Rally Awards website.

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Video Film Social Media Employer Branding 221

Rally Recruitment Marketing

JUNE 17, 2020

We learned a lot from these thought leaders, especially our closing keynote speaker— Kathryn Minshew , CEO & Founder of The Muse—who gave us smart advice on how we can stay agile as both professionals and employer brands. We’ve summarized those takeaways below, along with sharing video highlights from her talk.

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Employer Branding Video Culture Conference 221

Rally Recruitment Marketing

FEBRUARY 5, 2021

Presented by Macy Andrews, Senior Director, Global University Recruiting and Employer Branding at Cisco, Madigan Cochran, Content Marketing Strategist at Capital One, and moderated by Rally Founder Lori Sylvia. That’s a lot of pressure to create employee stories, videos, blogs and social media posts — week after week!

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Video Social Media Recruitment Marketing Talent Acquisition 508

Ongig

JULY 25, 2024

Today I’m going to show some awesome employer brand marketing strategies. Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising Recruiting Microsites 1. Let’s get to it! Start a company career blog.

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Employer Branding Strategy Social Media Job Descriptions 84

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. The Muse also worked on four employee testimonial videos for VMware Carbon Black.

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Employer Branding Social Media Recruitment Marketing Video 221

Stories Incorporated

APRIL 6, 2022

The best employer branding videos, all featuring employee stories for activating employer brand and revealing real culture. Employee stories are the best tools for activating your employer brand across channels and bringing your employee value proposition (EVP) to life. Reading Time: 9 minutes.

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Employer Branding Video Pharmaceuticals Hotels 59

Rally Recruitment Marketing

JULY 31, 2021

That was the question we asked ourselves last year, and I’m here to share our experience at Cisco using TikTok as a channel to grow our employer brand and reach new audiences through a team of employee ambassadors. There were security concerns and most brands were still shying away from the platform. . Getting started on TikTok.

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Employer Branding Social Media Trends Video 221

Rally Recruitment Marketing

JUNE 19, 2019

Do you know how important an employer brand is? But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! So why should you create and cultivate a personal brand? Of course you do!

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Rally Recruitment Marketing

JANUARY 23, 2022

My name is Jonna Sjoevall, and I’m the Global Head of Employer Branding and Recruitment Marketing at UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. It’s no secret that video has emerged as one of the most effective formats for recruitment in the past few years.

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Proactive Talent

MARCH 17, 2022

Tools exist to screen candidates, schedule interviews, and send reminders as well as host virtual job fairs, send mobile-friendly visual-based test assessments, and help candidates apply via text message, voice, or video.

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Employer Branding Mobile Screening Assessment 251

Rally Recruitment Marketing

MAY 22, 2019

So I was delighted when I had the chance to kill three birds with one stone by attending GSMI’s Employer Branding Strategies Conference – more affectionately known as EBrandCon – in San Diego earlier in May. Want to generate awareness about your employer brand? You guessed it…Check! Aim for Authenticity.

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Employer Branding Recruitment Marketing Conference Strategy 247

TeamBuilderSearch

SEPTEMBER 25, 2024

This is where employer branding comes into play. A strong employer brand not only attracts the best candidates but also fosters loyalty, boosts employee morale, and enhances your company’s reputation. A strong employer brand can have a significant impact on your ability to attract and retain top talent.

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Recruitics

APRIL 11, 2024

Key Takeaways: Video is increasingly vital in the professional realm, particularly for employers striving to stand out in a competitive market. Video allows recruiters to convey information with a level of clarity and effectiveness that is unmatched by text alone. This transparency builds trust and credibility.

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Spark Hire

NOVEMBER 29, 2018

Every day, video becomes more ingrained in our lives. You use video chats to catch up with friends and family. You watch videos online for entertainment. You learn new skills by watching how-to videos. Yet many hiring professionals are still not including videos in their employer branding efforts.

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Proactive Talent

JUNE 27, 2017

hours a day on video content alone and in addition, The Talent Board reports 35% of candidates say employee testimonials are the most valuable piece of recruitment marketing content. Creating a quality employer brand video while successfully telling your story takes more than hitting the record button.

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Employer Branding Video Small Business Recruitment Marketing 130

VideoMyJob

MAY 23, 2024

Video is becoming an increasingly critical part of talent attraction and employer branding strategies. I recently had the pleasure of speaking with them on the VMJPod about how they have incorporated video into their talent acquisition strategy at Greencross.

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Employer Branding Talent Acquisition Video Strategy 62

Proactive Talent

JUNE 27, 2017

hours a day on video content alone and in addition, The Talent Board reports 35% of candidates say employee testimonials are the most valuable piece of recruitment marketing content. Creating a quality employer brand video while successfully telling your story takes more than hitting the record button.

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Employer Branding Video Small Business Recruitment Marketing 120

Proactive Talent

MAY 9, 2017

So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand. A strong employer brand is good for your business too.

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Proactive Talent

SEPTEMBER 5, 2018

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Stories Incorporated

JULY 8, 2024

This past December, we predicted six employer branding trends for 2024. job openings at their lowest level in three years , the current “employer’s market” is shifting EB leaders’ focus from general culture messaging to strategic hiring content that highlights key positions and job categories at their company.

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Recruitics

SEPTEMBER 12, 2023

Key Takeaways: Video content is a versatile tool with the potential to foster engagement, inspire, and drive action in recruitment marketing. Recruitment videos can enhance candidate engagement, showcase company culture, facilitate authentic communication, enable better storytelling, and expand company reach.

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Video Examples Talent Acquisition Candidate Engagement 185

Recruitics

JULY 18, 2023

Key Takeaways: Recruitment videos help attract top talent and create a deeper connection with candidates. High production and low production videos are both valuable for recruitment strategies. Authenticity is key in recruitment videos, showcasing the company's current culture and employees.

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Recruiting Daily

JANUARY 18, 2023

Employer Branding in Outreach. For the 12 Days of Sourcing last month, I wrote about using video clips in outreach to attract prospects to engage and provided some real example outreaches that worked to attract hard-to-find tech talent during the last hiring frenzy. Try Video Employer Branding .

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Stories Incorporated

JUNE 28, 2022

Reading Time: 6 minutes The best employer branding videos build a connection between a brand, candidates and employees within mere minutes. Videos enable that bond and brand affinity to happen faster and more effectively than any other media. You source stories from across your company and tie them together.

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Employer Branding Video Pharmaceuticals Culture 52

Contract Recruiter

MARCH 13, 2023

Introduction In today’s competitive job market, employer branding has become a vital aspect of attracting and retaining top talent. In this blog post, we will explore how businesses can build a strong employer brand through social recruiting and ultimately gain a competitive edge in the staffing industry.

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Social Talent

AUGUST 13, 2018

So, you’ve been tasked with creating an employer branding video and you don’t know where to start. Here are our top 5 tips for creating an employer branding video. Know your brand. The post 5 Ways To Make Your Employer Branding Video Shine appeared first on SocialTalent.

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Employer Branding Video Social Media Media 112

Stories Incorporated

APRIL 5, 2022

In Vivid Color: Real Employee Photography Reveals Your Employer Brand. Experts from Stories Incorporated and exaqueo show you why real employee images and stories are critical to communicating a strong employer brand. Register to get the on-demand video, presentation deck and employee photography guide!

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Employer Branding Video Culture Examples 119

Stories Incorporated

AUGUST 1, 2024

What’s happened with your employer branding efforts so far? team discusses the employer branding trends dominating the first half of 2024 — inspired by our current employee storytelling projects and what we’re hearing as major priorities from our audience of EB, communications, and people leaders.

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