Rally Recruitment Marketing

OCTOBER 9, 2019

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. Here’s what they get right when it comes to social media: Employee stories.

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Social Media Media Strategy Mobile 235

Rally Recruitment Marketing

SEPTEMBER 10, 2023

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities. Most people spend 2-3 hours on social media each day.

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Social Media Media How To Employer Branding 251

Rally Recruitment Marketing

FEBRUARY 4, 2024

Social media is one of the most important channels to attract, engage and recruit talent. Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employer brands.

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Social Media Media Employer Branding Social Recruiting 221

Rally Recruitment Marketing

JUNE 24, 2020

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! Challenge #1: Choosing how to prioritize your paid social media ad budget.

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Social Media Media Advertising Recruitment Marketing 221

Rally Recruitment Marketing

JUNE 24, 2020

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! Challenge #1: Choosing how to prioritize your paid social media ad budget.

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Social Media Media Advertising Recruitment Marketing 221

Rally Recruitment Marketing

FEBRUARY 5, 2021

That’s a lot of pressure to create employee stories, videos, blogs and social media posts — week after week! Macy and Madigan provide their top 10 content themes that matter to candidates, and show examples of content for diversity and inclusion as well as how to unveil the candidate experience.

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Video Social Media Recruitment Marketing Talent Acquisition 508

Rally Recruitment Marketing

OCTOBER 12, 2020

Using paid social media and programmatic job advertising are effective ways to create a digital Recruitment Marketing strategy. Paid social media ads and programmatic job advertising can help you get in front of qualified candidates, build interest in passive talent and refine your messaging and content using insights from A/B testing.

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Advertising Strategy Social Media Job Boards 419

Rally Recruitment Marketing

OCTOBER 11, 2018

It should be our job as Recruitment Marketers to help though with building buzz around your company’s event participation using some of the approaches from our digital toolkits, like social media and our careers blogs. I hope this information and the Recruitment Marketing Event Plan example is useful!

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Recruitment Marketing Examples How To Social Media 296

Recruitics

JANUARY 11, 2022

It’s no secret that social recruiting or social hiring -- recruiting candidates for employment through the use of social media platforms -- has grown to be an important aspect of the recruitment strategy for many companies.

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Social Recruiting Facebook Examples Social Media 244

Rally Recruitment Marketing

MAY 31, 2021

We learned that Gen Z are using new social media platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy. See below for a great example from Intuit. . An example of a video job post on Instagram posted by @emily.the.recruiter from Intuit. .

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Social Media Video Diversity Media 474

Rally Recruitment Marketing

FEBRUARY 28, 2021

Snap a #ChooseToChallenge photo for social media. You can then share the photos on your company’s social media pages, as well as submit your team’s photos to IWD to be featured on their socials. Netflix: Social media takeovers. Example of Netflix hosting a LinkedIn takeover.

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Social Media Healthcare Video Media 450

Rally Recruitment Marketing

MARCH 28, 2021

Our experts taught us how to understand Recruitment Marketing analytics, from paid social media ads to programmatic job advertising. Dana is a marketing and communications leader with expertise in marketing, communications, social media, recruitment, public relations and event marketing. It builds a loyal fan base.

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Recruitment Marketing Social Media Advertising Media 474

Rally Recruitment Marketing

MARCH 19, 2023

Social media is one of the most important talent attraction strategies that every employer can use today. This is why talent acquisition and Recruitment Marketing teams are investing more into using social media to get their employer brand and career opportunities in front of candidates where people already spend time online.

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Social Recruiting Strategy Social Media Twitter 414

Rally Recruitment Marketing

AUGUST 15, 2020

Ideally, you want your employees supporting this critical work by shouting it from the (digital) rooftops of their social media accounts. At Booz Allen , we established “Get Social,” a fun and simple social media employee advocacy program. But how do you empower them to get involved? Why is this approach effective?

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Social Media Media Recruitment Marketing Employer Branding 450

Rally Recruitment Marketing

JUNE 26, 2019

Here are some content examples that can give you a bit of inspiration and guidance on the best types and formats to include in your own content plan. Social media is the perfect medium for the awareness stage, especially since you can target potential candidates with ads on various platforms.

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Examples Interviews Social Media Assessment 255

Rally Recruitment Marketing

JUNE 14, 2021

Writing out a blog or social media post might seem easy, whereas for some practitioners, plotting out a video strategy for different platforms and audiences can seem more intimidating. . For best practices, we turned to the 2021 Rally Awards and gathered 4 award-winning examples of companies using video in Recruitment Marketing.

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Recruitment Marketing Video Examples Strategy 251

Rally Recruitment Marketing

FEBRUARY 21, 2021

This can dissuade some women from beginning a career in finance or sales, for example, and instead seek out jobs that are perceived as less demanding, which can limit the diversity of your talent pool. For example, campus talent typically need internships to graduate, so they’re excited and passionate about finding a new role.

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Recruitment Marketing Social Media Employer Branding Mobile 362

Rally Recruitment Marketing

APRIL 10, 2021

In the coming weeks, we’ll share examples of their winning work on the Rally blog, so that everyone in the Rally community can learn from these strategies. Best Careers Social Media. Best Use of Organic Social Media in Recruitment Marketing. Best Use of Paid Social Media in Recruitment Marketing.

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ADP Social Media Employer Branding Recruitment Marketing 413

Rally Recruitment Marketing

JUNE 5, 2019

Below are three tactics you can use to jumpstart your repurposing process: Go with a different format: A few examples include turning a video into a blog post or creating an infographic from a blog post filled with interesting data points. One example is for the Access to Leadership message. But seeing is believing!

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Recruitment Marketing Examples Video Employer Branding 226

Rally Recruitment Marketing

AUGUST 9, 2020

This content is often shared on employees’ social media accounts, and ideally (from an employer branding standpoint) offers insight into the employee experience at your company. Think about what kind of social media training your employees might need (or not need!). Are they already familiar with social media?

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Sourcing Social Media Employer Branding Guidelines 385

Rally Recruitment Marketing

DECEMBER 12, 2021

In the end, you’re left with content libraries of engaging pieces, optimized for each channel you’re building like social media, careers site, job descriptions and more. . An example of integrating Clinch into a job ad on Google for Jobs. An example of an automatically generated recommended job list.

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Social Media Advertising Job Boards Employer Branding 419

Rally Recruitment Marketing

FEBRUARY 11, 2022

For example, promoting Engineering careers at your company versus a specific engineering role. Before you hit send on that email to your talent community or click publish on your next social media post, ask yourself 2 questions: Will this content just add to the noise without driving engagement? Plan for conversion.

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Social Media Employer Branding Recruitment Marketing Advertising 419

Rally Recruitment Marketing

JANUARY 9, 2023

Holidays and special annual events are great opportunities to share your company culture, values and employees on social media, your careers blog and through email campaigns. For Women’s History Month, Lori shared her top pro tips (based on data from Rally Inside ) for celebrating this event on your social channels.

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Recruitment Marketing Employer Branding Social Media Strategy 448

Rally Recruitment Marketing

MARCH 14, 2022

For starters, many Recruitment Marketing teams don’t have dedicated social media channels; they have to cram their content in between all other content being posted by their organization’s marketing team. They can be added to job descriptions, careers pages and shared across your social media channels. People (e.g.

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Recruitment Marketing Social Media Strategy Employer Branding 417

Rally Recruitment Marketing

JANUARY 23, 2022

We were also thrilled to be recognized with the Best Use of Paid Social Media in Recruitment Marketing award and second place for Best Use of Video in Recruitment Marketing at the 2021 Rally Awards. An example of a video shown to candidates in the awareness stage of the funnel. Qualified candidates: over 400.

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Video Hiring How To Recruitment Marketing 418

Rally Recruitment Marketing

MARCH 24, 2019

Job advertising, employer branding, careers sites, social media, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. Those gatekeepers are the social media providers (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.)

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Strategy Social Media CRM Employer Branding 385

Rally Recruitment Marketing

JUNE 28, 2021

Share an example of a message from a candidate that stood out to you and talk about why it caught your attention. Plus, because the same role can differ from company to company, day-in-the-life content eliminates any confusion about what it means to be a “Business Analyst” at your organization, for example, compared to other organizations. .

Social Media 450

Social Media Video Linkedin Interviews 450

Rally Recruitment Marketing

JUNE 14, 2021

To help candidates walk away from your careers site with a better sense of your company’s culture and a realistic view of what it might be like to work at your organization, here are a few examples of EGC to include: . Integrated social feeds using your #lifeat hashtag. Social media. Photos captured by your employees.

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Employer Branding Social Media Engineering Facebook 324

Rally Recruitment Marketing

SEPTEMBER 27, 2021

Social media. Jobvite found that 33% of job seekers get their information about an employer’s company culture from social media. For example, you might place them on your homepage, about page, FAQ page and career site, as these are all places that candidates typically go to find out more about your company. .

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Employer Branding Pharmaceuticals Social Media ADP 419

Rally Recruitment Marketing

JUNE 13, 2022

subscribers in your talent network and followers on social media), and number of leads in your talent database. An example of a Google Analytics dashboard. Engagement rate of your content (i.e. likes, comments and shares) designed to attract and influence candidates. Employer review ratings (i.e. Consider using the S.M.A.R.T

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Employer Branding Recruitment Marketing Social Media Advertising 419

Rally Recruitment Marketing

FEBRUARY 28, 2022

For example, answer questions and post content on review platforms like Glassdoor, prepare recruiters to thoroughly answer questions at job fairs and empower employees to post value-affirming stories across corporate and personal social channels. If you’re not already using TikTok to recruit talent, now’s the time.

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Study Social Media Exercises Strategy 419

Rally Recruitment Marketing

OCTOBER 17, 2018

Employee generated content, also called EGC, refers to social media content that is created and shared by employees. Examples here could include photos from an employee’s first day at work or from an office holiday party. Creating moments employees will want to share on social media doesn’t need to be completely event oriented.

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Social Media Media Banking Culture 363

Rally Recruitment Marketing

JULY 11, 2021

One way to create a permissive environment is to enlist your leadership to lead by example in publicly engaging with candidates. You can start by reaching out to leaders with a strong social media presence already and encourage them to share their own experiences with their network.

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Social Media Employer Branding Guidelines Construction 419

Rally Recruitment Marketing

AUGUST 30, 2020

To help you get your creative juices flowing, check out these examples of how other industries are attracting and recruiting students, athletes and soldiers. Ambassadors lead on and off-campus events and are showcased in other touchpoints, including via social media, video content and on the college website. Higher Education.

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Recruitment Marketing Industry Sports Employer Branding 417

Rally Recruitment Marketing

DECEMBER 11, 2019

For example, if email marketing is untapped territory for your team, email campaign managers like Mailchimp and Constant Contact allow you to produce consumer-grade marketing emails that are often superior to what you could create with your ATS or standard email provider. Social Media. Texting/SMS provider, like TextRecruit.

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Recruitment Marketing Job Boards Social Media Advertising 340

Rally Recruitment Marketing

SEPTEMBER 12, 2022

Social Media Management. Manually posting to each social channel might work for some teams, but for those posting multiple times a week or more, or looking to maximize their chances of getting in front of and engaging candidates, a social media management tool is a must.

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Recruitment Marketing Tools CRM Social Media 419

Rally Recruitment Marketing

AUGUST 29, 2022

In this example, there are 14,286 total applicants, and 1,429 of those applicants are qualified. Boosted social media posts. Social media posts. For example, let’s assume you’re trying to hire 10 people next month. Number of qualified applicants. Number of hires. For most people, this means looking at: Paid.

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Recruitment Marketing Hiring Social Media Meeting 419