Rally Recruitment Marketing

MARCH 28, 2021

Recruitment Marketing analytics can be intimidating — not just because we have to make sense of a lot of data from a lot of different sources, but also because the stakes to get it right are so high. Our experts taught us how to understand Recruitment Marketing analytics, from paid social media ads to programmatic job advertising.

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Rally Recruitment Marketing

MARCH 1, 2025

For many talent acquisition teams, the focus is on career sites, employer branding, job advertising and social media. Your company spends millions of dollars attracting candidatesthrough job boards, paid ads, events and sourcing efforts. When you think about Recruitment Marketing, what comes to mind first? Think about it.

Strategy 221

Strategy Employer Branding Talent Acquisition Recruitment Marketing 221

Rally Recruitment Marketing

DECEMBER 12, 2021

You know what it’s like: finding places to advertise jobs, placing and monitoring job ads, compiling multi-source reporting — it can feel impossible to give each task the time and attention it deserves. An example of integrating Clinch into a job ad on Google for Jobs. An example of an automatically generated recommended job list.

Social Media 419

Social Media Advertising Job Boards Employer Branding 419

Proactive Talent

MAY 9, 2017

For example, at GE Digital, many employees were struggling with how to tell the company and culture story externally, so I helped develop employer brand messaging that they can use and add to their Professional Summary and Experience sections to share more about the company’s mission, work and teams.

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Employer Branding Social Media Linkedin Media 237

Rally Recruitment Marketing

MAY 31, 2021

We learned that Gen Z are using new social media platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy. See below for a great example from Intuit. . An example of a video job post on Instagram posted by @emily.the.recruiter from Intuit. .

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Social Media Video Diversity Media 474

Rally Recruitment Marketing

MARCH 14, 2022

For starters, many Recruitment Marketing teams don’t have dedicated social media channels; they have to cram their content in between all other content being posted by their organization’s marketing team. You’re essentially operating in the dark! . Company (e.g. news, awards and partnerships).

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Recruitment Marketing Social Media Strategy Employer Branding 417

ClearCompany Recruiting

MAY 12, 2021

Use social media to spread the word about your diversity efforts. Use Keywords to Source for Diverse Candidates. For example, job postings that use terms such as “independent, ambitious, or driven” are perceived as more masculine roles, and can alienate female applicants. Share pictures from events or diversity workshops.

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ClearCompany Diversity Sourcing Culture 278

Rally Recruitment Marketing

APRIL 10, 2021

In the coming weeks, we’ll share examples of their winning work on the Rally blog, so that everyone in the Rally community can learn from these strategies. Best Careers Social Media. Best Use of Organic Social Media in Recruitment Marketing. Best Use of Paid Social Media in Recruitment Marketing.

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ADP Social Media Employer Branding Recruitment Marketing 413

Crelate

JANUARY 19, 2021

Increasingly, on social media. How Is Social Media Used in Recruiting? Recruiters can use social media to attract and engage great talent by posting job opportunities, searching for and messaging qualified candidates, and by posting engaging and relevant content to help build a network of passive candidates.

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Social Media Media Strategy Facebook 127

Rally Recruitment Marketing

JUNE 26, 2019

Here are some content examples that can give you a bit of inspiration and guidance on the best types and formats to include in your own content plan. Social media is the perfect medium for the awareness stage, especially since you can target potential candidates with ads on various platforms.

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Rally Recruitment Marketing

JUNE 14, 2021

Writing out a blog or social media post might seem easy, whereas for some practitioners, plotting out a video strategy for different platforms and audiences can seem more intimidating. . For best practices, we turned to the 2021 Rally Awards and gathered 4 award-winning examples of companies using video in Recruitment Marketing.

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Recruitment Marketing Video Examples Strategy 251

Rally Recruitment Marketing

APRIL 11, 2022

Examples of topics covered: How to increase your clicks and applies by aligning your job titles and benefits with candidate expectations. For example, you might notice that competitors are posting more employee stories content than you, and they’re receiving a lot more engagement from candidates as a result. Bureau of Labor Statistics.

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Recruitment Marketing Resources Strategy Employer Branding 419

Rally Recruitment Marketing

MARCH 24, 2019

Job advertising, employer branding, careers sites, social media, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. And I’m not talking specifically about sourcing, although that’s important too. Glassdoor: monitoring and responding to reviews.

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Strategy Social Media CRM Employer Branding 385

Rally Recruitment Marketing

SEPTEMBER 2, 2024

Rally: One of your Recruitment Marketing strategies has been shifting from a reliance on outbound sourcing and employee referrals to a strategy that’s brand-led and marketing-driven. We had been struggling for a long time to source for this role and all of a sudden it was like, “problem solved!”

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Recruitment Marketing Employer Branding Talent Acquisition Strategy 221

Rally Recruitment Marketing

SEPTEMBER 27, 2021

Social media. Jobvite found that 33% of job seekers get their information about an employer’s company culture from social media. For example, you might place them on your homepage, about page, FAQ page and career site, as these are all places that candidates typically go to find out more about your company. .

Employer Branding 419

Employer Branding Pharmaceuticals Social Media ADP 419

Rally Recruitment Marketing

JUNE 14, 2021

To help candidates walk away from your careers site with a better sense of your company’s culture and a realistic view of what it might be like to work at your organization, here are a few examples of EGC to include: . Integrated social feeds using your #lifeat hashtag. Social media. Photos captured by your employees.

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Employer Branding Social Media Engineering Facebook 324

Hacker Earth

NOVEMBER 11, 2024

This has led to an increase in the number of companies reaching out to external sources of recruitment for hiring talent. Understanding external sources of recruitment External sources refer to recruitment agencies, online job portals, job fairs, professional associations and any other organizations that facilitate seamless recruitment.

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Sourcing Social Media Talent Acquisition Job Boards 62

Rally Recruitment Marketing

SEPTEMBER 12, 2022

Social Media Management. Manually posting to each social channel might work for some teams, but for those posting multiple times a week or more, or looking to maximize their chances of getting in front of and engaging candidates, a social media management tool is a must. Talent Nurturing .

Recruitment Marketing 419

Recruitment Marketing Tools CRM Social Media 419

Rally Recruitment Marketing

JUNE 13, 2022

subscribers in your talent network and followers on social media), and number of leads in your talent database. An example of a Google Analytics dashboard. Engagement rate of your content (i.e. likes, comments and shares) designed to attract and influence candidates. Employer review ratings (i.e. Consider using the S.M.A.R.T

Employer Branding 419

Employer Branding Recruitment Marketing Social Media Advertising 419

Rally Recruitment Marketing

DECEMBER 11, 2019

For example, if email marketing is untapped territory for your team, email campaign managers like Mailchimp and Constant Contact allow you to produce consumer-grade marketing emails that are often superior to what you could create with your ATS or standard email provider. Social Media. Texting/SMS provider, like TextRecruit.

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Recruitment Marketing Job Boards Social Media Advertising 340

Rally Recruitment Marketing

OCTOBER 11, 2021

For example, data from Rally Inside helped Jessie confirm that LinkedIn was more effective in reaching nursing talent than previously expected, which informed her that she should invest in creating more content for LinkedIn. . Jessie also uses the engagement data of organic content to inform her paid social media strategy.

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Recruitment Marketing Employer Branding Healthcare Job Boards 491

Rally Recruitment Marketing

JANUARY 23, 2022

Whether you’re a seasoned data analyst or completely new to the field, download our free Recruitment Marketing Measurement Worksheet to learn what metrics are important to track and where you can source this data, plus get our recruitment funnel calculator to know how many candidates it takes to achieve your hiring goals. . So come prepared!

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Recruitment Marketing How To Employer Branding Social Media 419

Rally Recruitment Marketing

JUNE 5, 2021

Coming of age in a social media-filled world and entering the workforce post-pandemic, Gen Z’s wants and desires look very different from previous generations. . While Millennials are considered “digital pioneers” who witnessed the explosion of technology and social media, Gen Z was born into a world of peak technological innovation.

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Social Media Media Video Education 275

Rally Recruitment Marketing

JANUARY 14, 2020

Here’s one example featuring team member Wendy: Ashley: We haven’t used our package to its full potential yet due to the acquisition by VMware. Twitter isn’t our best source for engagement, so we don’t normally invest a ton in ads on here. Some companies were making job offers at the actual event, for example.

Employer Branding 309

Employer Branding Social Media Recruitment Marketing Video 309

4 Corner Resources Staffing Blog

AUGUST 5, 2024

In this post, we’ll explain how to use a networking recruitment strategy to forge strong relationships that can turn into valuable avenues for sourcing talent. Network on social media Social platforms like LinkedIn and Facebook are valuable tools for recruitment networking. Related : Career Fair Tips for Employers 6.

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Strategy Social Media Linkedin Media 105

Ongig

APRIL 1, 2025

I like this example of a career page headline from Shopify. Canvas two-step plan and how it was articulated on the companys career page is an example for you. Examples of high-performing career pages Ive handpicked five career pages that go beyond the basics and offer a unique experience to candidates. And it shouldnt be so.

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4 Corner Resources Staffing Blog

OCTOBER 24, 2024

It allows you to weather challenging times COVID is the perfect example of this. Culture fit is important when sourcing talent that speaks and acts on your company’s behalf. Look for a recruiter with this same level of inquisitiveness since their knowledge of your organization will be directly tied to their success in sourcing talent.

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Emotional Intelligence Social Media How To Staffing 103

Rally Recruitment Marketing

JANUARY 30, 2023

An example of a Recruitment Marketing Specialist job posting focused more on duties around managing and promoting the company’s employer brand. Increase sourcing response rates (and reduce the volume needed from inbound channels) by providing recruiters with email outreach and follow-up templates.

Employer Branding 419

Employer Branding Recruitment Marketing Social Media CRM 419

Rally Recruitment Marketing

SEPTEMBER 6, 2022

To create an effective Recruitment Marketing strategy, you need a multi-channel approach, from social media to email outreach to digital advertising. A CRM can integrate with your ATS and enable you to unlock the potential of your talent database through automated candidate communications, Recruitment Marketing and sourcing.

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Resources CRM How To Recruitment Marketing 417

Rally Recruitment Marketing

JANUARY 10, 2021

For example, if one of your EVP pillars revolves around your flexibility and work-life balance, you might ask employees the following: “Tell me how you’ve taken advantage of the company’s flex work program, and what has it meant to you and your family?”. One of my favorite examples of video storytelling this past year is the Nestlé U.S.

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Recruitment Marketing Strategy Talent Acquisition SEO 373

Ongig

JULY 25, 2024

Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising Recruiting Microsites 1. I recently published the Ultimate List of Employer Branding Strategies for Job Pages : It’s jam-packed with strategies, tips, and examples.

Employer Branding 84

Employer Branding Strategy Social Media Job Descriptions 84

AkkenCloud

MARCH 17, 2022

Social media has grown to an enormous extent. As such, there are many excellent reasons why you should use social media for recruitment, including: Specific targeting. Social media platforms’ analytics and data tools are extensive and allow for specific targeting. Social Media Ads.

Social Media 98

Social Media Media Facebook Job Boards 98

Linkedin Talent Blog

FEBRUARY 19, 2025

For recruiters, this means that you have to actively source candidates to fill roles. Sourcing now has to be part of the bread and butter of what youre doing every single day. Sourcing now has to be part of the bread and butter of what youre doing every single day. Here are our five tips on how to source healthcare candidates.

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Rally Recruitment Marketing

MAY 16, 2021

One particular challenge we had was getting buy-in to leverage social media to promote our company and its employees. And more often than not, organizations would discourage the use of social media rather than risk potentially sharing or saying the wrong thing. That’s because the finance industry is heavily regulated.

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Social Media How To Guidelines Media 221

Rally Recruitment Marketing

APRIL 12, 2019

In today’s digital world, modern candidates act like consumers – they research companies, read employee reviews and listen to their social networks when exploring new opportunities. Job seekers touch about a dozen sources before deciding to apply. Having a media strategy is common amongst Recruitment Marketing practitioners.

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Media Strategy Recruitment Marketing Social Media 276

CareerArc

AUGUST 23, 2024

The key is having a strong candidate sourcing plan. Multi-location hiring strategies Sourcing candidates from social Social recruiting is all about helping candidates find you—whether they’re actively looking for a job or not. These candidate sourcing strategies can be scaled to suit both small and large hiring efforts.

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Sourcing Strategy Hiring Social Recruiting 52

Rally Recruitment Marketing

SEPTEMBER 26, 2020

Well, to start, there’s lots of competition on social media, so it’s becoming more challenging to get your content in front of relevant audiences. Our talent community also helps us to source ideas for new content we should be creating based on the questions that are being asked repeatedly. Jordan: For sure.

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Linkedin How To Employer Branding Enterprise 490