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At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, RecruitmentMarketing content and so much more. . At different stages of the interview process?
Every year, the Rally® Awards shine a light on practitioners for their achievements in RecruitmentMarketing and employer branding strategies. When 95% of their company moved to work from home in 2020, the Sitel Group recruitment team had 2 significant challenges: Showing employees and candidates that they still value connection, and.
The coronavirus crisis is necessitating that we take a step back and rethink our approach to creating and sharing RecruitmentMarketing content. In many industries, there has been a movement to remote work, which means we can’t interview employees in person or go on site to capture video footage. Meet the experts.
The start of a new year brings new hiring goals, a new RecruitmentMarketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. To help you shape your focus for 2019, I’m sharing the top 5 priorities for RecruitmentMarketing this year.
TikTok has taken off like wildfire, and many companies have taken notice and have started creating RecruitmentMarketing content for the platform. That being said, since the platform is new and different from other channels in our typical RecruitmentMarketing roster, some employers are still considering how to jump in.
The coronavirus crisis is necessitating that we take a step back and rethink our approach to creating and sharing RecruitmentMarketing content. In many industries, there has been a movement to remote work, which means we can’t interview employees in person or go on site to capture video footage. Meet the experts.
Gen Z has begun entering the workforce, and getting their attention as job seekers requires new RecruitmentMarketing approaches than you may be using with Boomers, Gen X and Millennials. An interview with the candidate who sent the message having them explain their process for reaching out to recruiters.
Here are my top tips for creating compelling, localized recruiting content that’s relevant to candidates in each geography where you recruit and hire. The first step in any RecruitmentMarketing strategy is to uncover your EVP. Solidify your global EVP. We partnered with Stories Inc.
Is it just me, or as RecruitmentMarketers have we become pretty comfortable with being torn in ten different directions at once? Often, we have multiple internal stakeholders wanting our “marketing magic” at the same time to improve the way their group attracts, hires and communicates with talent. Enter Recruiter Enablement.
Creating compelling and engaging video content is one of the most important strategies we can use in RecruitmentMarketing and employer branding. Let’s look at what makes these videos the gold standard in RecruitmentMarketing strategy, to inspire your own video content to attract, engage and recruit talent to your organization.
What this means: If your company has committed to remote or hybrid work in 2023 and beyond, it is vital to create recruitmentmarketing and employer brand content that communicates your remote work culture. In this post, you’ll learn why at-home filming and photography is an employee storytelling strategy that is here to stay!
What this means: If your company has committed to remote or hybrid work in 2023 and beyond, it is vital to create recruitmentmarketing and employer brand content that communicates your remote work culture. In this post, you’ll learn why at-home filming and photography is an employee storytelling strategy that is here to stay!
Mobile, Video & Online RecruitmentMarketing Experts Job & Recruitment Videos. Video RecruitmentMarketing. Mobile Recruitment Video Training Course. Recruitment Events. 5 Simple Steps To Create Your Own Recruiting & Job Videos. A conversational two person interview.
As we enter our 10th year in 2022, we’re excited to share with you our Stories of the Year and the breakthrough recruitmentmarketing content we’ve created. We continue to get several great stories from every interview — stories that really communicate what’s unique about a company’s culture.
Here’s advice from Shannon on why you need a recruitmentmarketing agency for content — namely, Stories Incorporated — for your next employer branding and recruitmentmarketing videos and stories. Recruitmentmarketing and talent brand practitioners like yourself are always managing multiple projects at once.
Because of this, every project takes on a life and story of its own and contributes to our growth as recruitmentmarketers. That’s why we picked our favorite stories from 2018 and broke down exactly what makes each piece great recruitmentmarketing content. Capture interesting yet realistic visuals of a workplace. .
And that’s because we at Stories have been creating content libraries from virtual interview sessions for our clients non-stop since covid hit. So, no on-site production crews, no in-person interviews with employees.) The question is, how are companies creating great recruitmentmarketing and culture content virtually?
This recruiting checklist will help you re-focus your recruitmentmarketing efforts, improve your company’s candidate experience and make top talent actively pursue your brand. Recruiting checklist pro tip: Make exit interviews a standard part of your intern program. Talent Pipeline. Re-engage Passive Candidates.
A recruitment video production app that allows companies to make video in-house. VideoMyJob has 5 great recruitment video case studies published on their website that show off the results they’ve got for their clients. You film the video. They allow employers to streamline video production. Pricing: Starts at $850 per month.
Creating recruitmentmarketing content or employer branding for government contractors can be different than creating it for a commercial business. For those that work in SCIFs, it’s never possible to film inside. But, that doesn’t mean your interviews need to be filmed with talking heads only.
As a leading innovator of all things, Intel is one of the first companies to recognize the importance of both employer branding and recruitmentmarketing. Today they have a sophisticated global team, broken into recruitmentmarketing and employer branding capabilities. Sharing the Stories on Intel’s Social Platforms.
By focusing on targeted audiences and small but scalable testing, employer brand and recruitmentmarketing professionals will be able to more easily launch experiments and measure impact. film series featuring team members around the globe discussing topics related to Diversity, Equity, and Inclusion. Here at Stories Inc.,
team facilitated interviews that uncovered engaging, real stories and preserved the employee storyteller experience. But rather than face to face, the interviews happened screen to screen. Instead of filming in the Philips office, the employees were interviewed from the safety of their own home offices. The Stories Inc.
Filmed via Virtual Story Session , Kiersten her story with this insight: “Sometimes, we are our worst critics, and sometimes the belief and the opportunity and the potential somebody sees in me can be greater than what I see in myself.” Kiersten Combs is a leader at AstraZeneca and has worked there for 17 years.
Prior to our film day, their director of content put so much care into our shoot, even sending photos of all the storytellers and the places we could consider filming. We interviewed 13 bright, energetic people with diverse perspectives on what makes OT tick. That’s right, 27 videos from one interview day.
Filmed via Virtual Story Session , Kiersten began her story with this insight: “Sometimes, we are our worst critics, and sometimes the belief and the opportunity and the potential somebody sees in me can be greater than what I see in myself.” Videos like these also improve the candidate experience.
In the age of social distancing, in-person coffee chats, on-site interviews, and lunches with the team are no longer an option. Constellation Pharmaceuticals , a clinical-stage biopharmaceutical company based in Cambridge, Massachusetts, sends its office tour video to candidates before their interview.
This recruiting checklist will help you re-focus your recruitmentmarketing efforts, improve your company’s candidate experience and make top talent actively pursue your brand. Recruiting checklist pro tip: Make exit interviews a standard part of your intern program. Talent Pipeline. Re-engage Passive Candidates.
Many companies are now utilising digital marketing strategies to promote their business and attract top candidates to avoid this crisis. Say you work in retail, and you're struggling to find good candidates for your marketing team. The skills needed in an industry are changing rapidly, leaving workers with a struggle to adapt.
Active candidates are currently applying or interviewing for jobs; passive candidates are not currently applying for a job with your organization. Regularly updating your careers page will ensure it reflects your current recruitmentmarketing efforts. Support mobile-first recruiting.
You should also regularly update your career page to ensure it reflects your current recruitmentmarketing efforts. Support Mobile-First Recruiting. So, what’s holding you back from utilizing this strategy to recruit top talent? If you’re still having your candidates apply via paper applications, you’re missing out!
Here’s a step-by-step guide to creating your own videos for recruitmentmarketing materials: Planning your company culture video: Show and tell. To get started, create a basic storyboard or filming outline. On filming day, you’ll want the workplace to look its best. Line, please! Need a little inspiration? or soon to be.
These are the types of questions candidates ask themselves during the interview process, and they are mostly about the team they’ll be working with. In reality, candidates don’t meet their potential future team until mid-way through the interview process (if at all). Interviewing with the boss! for candidates. Sounds scary?
This is where the power of effective RecruitmentMarketing comes into play. So each year, we recognize the Best RecruitmentMarketing Campaigns in our prestigious Rally Awards competition. Come honor the winners and celebrate RecruitmentMarketing and Employer Branding practitioners everywhere!
Let’s take a look at how to share your company culture when recruiting. Using Marketing. Recruitmentmarketing is among your most powerful tools to express your values. Having given an impression about your shared priorities, you can then link to further recruitmentmarketing materials. Company Website.
Looking at my first job, I was working in a consulting company helping with telephone interviews and assessment centres. and interviewing. Fast forward to now – we are talking about recruitmentmarketing, candidate experience, EVP and market research. Modern Recruiters. LEARN MORE.
The second step is creating goals and success metrics around recruiting women in STEM. For example, LinkedIn head of recruiting, Liz Morgan says “My goal is to increase the number of women in STEM who come for on-site interviews.” Morgan suggests building out each of these 5 areas: Diversity recruiting training.
This is the so-called recruitmentmarketing. The field of recruitmentmarketing is experiencing significant changes, especially with the advent of AI , making it essential for HR professionals to stay updated on the latest advancements to enhance employee retention and strengthen employer branding. Short answer is yes.
But I’m also lucky enough to know some recruitmentmarketers and employer brand storytellers at other firms who are tackling the same questions. Due to the nature of our industry, we have to take several precautions when asking our associates to film or photograph themselves in the back of the hospital.
Candidate care is a major factor: 83% of global talent say a negative interview experience can change their mind about a role or a company they once liked. 77% say the interview is extremely or very important in making their final decision to accept or reject an offer. The films were so much better than I expected,” von Matern said. “I
Send those stellar employees out to career fairs, college recruiting events and any community event where your company is visible. Take a cue from Deloitte and invite your people to make their own short films about why they work for you. Talk about an authentic recruitment strategy. Want to get really creative?
Send those stellar employees out to job fairs, college recruiting events, and any other community event where your company is visible. Take a cue from Deloitte and invite your people to make their own short films about why they work for you. Talk about an authentic recruitment strategy. Want to get really creative?
Send those stellar employees out to job fairs, college recruiting events, and any other community event where your company is visible. Take a cue from Deloitte and invite your people to make their own short films about why they work for you. Talk about an authentic recruitment strategy. Want to get really creative?
After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness, including: the type of leadership required to achieve greatness. This novel is an absolute must for any recruiters who happen to be fans of Tarantino or the Coen brothers.
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