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2025 Guide to Building an Effective Recruitment Marketing Strategy

Rally Recruitment Marketing

As we step into 2025, recruitment teams are navigating a talent landscape marked by a strong labor market , continued competition for top talent and flat recruiting budgets, according to our poll at our recent RallyFwd Virtual Conference. Embrace organic Recruitment Marketing strategies.

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What is Recruitment Marketing?

JazzHR

Thanks to advances in technology and the rise of social media, it’s no longer enough to post an opening on a job board and wait for the applications to roll in. So what are the elements of recruitment marketing and how do they work? The post What is Recruitment Marketing? Your Brand Is Important.

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A Simple Guide To SEO

RecruitmentJuice

When hearing people discuss the best way to “optimise” your website or job advert for “SEO” purposes, you may feel like you’re listening to someone speaking a make-believe language. What is SEO? Also, while SEO seems like a made-up language at first, it’s not too hard to get your head around. Don’t panic!

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Why Influencer Marketing Is the Next Big Thing in Recruitment

Social Talent

Much of the work we do in recruitment marketing comes from our peers in consumer marketing. From CRMs to SEM, we take many cues from our counterparts in the wider marketing world. The reason we do this, is we have jobs to fill. Recruitment Marketing is not a nice-to-have, even in a tough job market.

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How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Recruitment Marketing?

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

The reason why candidates are visiting all those touchpoints is because they’re seeking information for themselves as a job seeker and about you as a potential employer. In the 2022 Candidate Experience Benchmark Research Report published by the Talent Board, one particular section caught my attention.

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Creating Noise or Disrupting an Industry: A Look at Google Jobs and the Potential Outcomes

Proactive Talent

Google has recently released the next big step in changing recruitment marketing with it’s Google for Jobs feature. Now whenever a search is engaged that is identified as a job related in nature, Google will automatically aggregate job listings from nearly all job boards, third party and company career pages alike.

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