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2025 Guide to Building an Effective Recruitment Marketing Strategy

Rally Recruitment Marketing

Compounding Value : Organic efforts, like SEO and social engagement, build momentum over time, yielding long-term results that continue to pay off even when resources are constrained. Careers Page Optimization : Build a user-friendly, SEO-optimized page that showcases your employer brand and simplifies navigation.

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10 Winning Employer Brand Marketing Strategies

Ongig

These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising Recruiting Microsites 1. Let’s get to it!

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What is Recruitment Marketing?

JazzHR

Thanks to advances in technology and the rise of social media, it’s no longer enough to post an opening on a job board and wait for the applications to roll in. It’s no secret that recruitment has changed substantially in recent years.

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Why Influencer Marketing Is the Next Big Thing in Recruitment

Social Talent

We have seen it evolve from product placement in movies to the advent of social media and now in our inter-connected, always-on world, influencer marketing has become a powerful strategy in consumer marketing. SEO and Brand Awareness Influencer collaborations can drive web traffic and brand visibility.

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A Simple Guide To SEO

RecruitmentJuice

When hearing people discuss the best way to “optimise” your website or job advert for “SEO” purposes, you may feel like you’re listening to someone speaking a make-believe language. What is SEO? Also, while SEO seems like a made-up language at first, it’s not too hard to get your head around. Don’t panic!

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Recruiting Microsites: The Ultimate Guide for Better Recruiting

Ongig

Additional Elements FAQ: A great way to optimize for SEO is to add an FAQ at the bottom of the microsite page. Notice the: Diverse hero image Hashtag (#culturecode) a great way to engage through social media Use of numbers (operating countries, global chapters, etc.) So, add some questions that candidates ask you all the time.

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Creating Noise or Disrupting an Industry: A Look at Google Jobs and the Potential Outcomes

Proactive Talent

Google has recently released the next big step in changing recruitment marketing with it’s Google for Jobs feature. Now whenever a search is engaged that is identified as a job related in nature, Google will automatically aggregate job listings from nearly all job boards, third party and company career pages alike.

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