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Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. But when it comes to creating our social media calendar for LinkedIn, shouldn’t we be promoting our open jobs?
While participants were more experienced in social recruiting compared to the 2023 participants, their adoption of social platforms beyond LinkedIn is still relatively low. It’s important to remember that most people on social media are not actively looking for jobs.
Use platforms such as LinkedIn, Facebook, and more to share job listings, company updates, and employee stories. Write Compelling JobDescriptions Your jobdescriptions are one of the first impression candidates have of your company, so it’s important to make them count.
Hiring top developer talent starts with one critical step: crafting the right jobdescription. The jobdescription is your first impressionmake it count. In this article, we’ll cover actionable strategies for writing jobdescriptions that resonate with developers.
Recruitment AI technology uncovers the most qualified candidates. This technology automates recruiting routines and facilitates natural conversations, resulting in higher productivity and a better candidate experience. Download the eBook to learn more!
It’s a new year which means more and more job postings are popping up across LinkedIn as companies begin their 2022 hiring. More companies are realizing the value of having a team member dedicated to employer branding, and I’m seeing so many job postings that are searching for unicorns. . What team will they be on?
One skills-based hiring habit that already feels routine for many recruiters: ensuring your job posts include the specific skills that you’re looking for (instead of simply implying skills from experience or education). Seven in ten (70%) jobdescriptions posted in the last year on LinkedIn do incorporate concrete skills.
Now candidates are greeted with a clean user interface that they can use to quickly filter jobs by category, keyword or location to find the best fit position. . Plus, for many candidates, your jobdescriptions and application experience might be their first introduction to your brand!
We began hosting weekly webinars to help women use their time strategically to get their resume and LinkedIn profiles in shape, work on their elevator pitch and hone in on the expertise they bring to the table. There’s so much talent sitting on the sidelines right now and it’s our job to help them showcase their value.
In order to fill a job opening you’ll need to have jobdescription. A well written jobdescription that is SEO optimized will help attract the best available applicants online. A jobdescription comes down to keywords and searchable terms that impact a candidate’s decision to apply for your opening.
If you’re searching for different types of a “content creator” jobdescription (from entry-level to Chief Content Creator), I’m here to help. 10 Examples of a Content Creator JobDescription. These examples of a content creator jobdescription might help you write one of your own.
But, how can you make that passion and purpose come through in a jobdescription? We use these stories to demonstrate our passion, mission, and resilience that isn’t easy to communicate with a standard jobdescription. We learned that people are spending much more time engaging with our content than our jobdescriptions.
A jobdescription, often used as the basis for a search, may not fully represent the true requirements of the role. “There’s a flaw in relying on jobdescriptions alone,” Glen remarked. Catch this episode and more on LinkedIn , Spotify , Apple Podcasts , and YouTube. Key Takeaways 1.
Learn more: Check out our complete guide on Inclusive Hiring here Creating Inclusive JobDescriptions The jobdescription is often the first point of contact between a candidate and an organization, making it a critical tool for attracting diverse talent.
This first-of-its-kind digital event used training and technology to teach participants what works and what doesn’t work to attract talent through social media channels such as LinkedIn, Facebook, Instagram and Twitter. Jobs content doesn’t perform at all on Instagram or Twitter.
Yet, an organization cannot achieve diversity if its jobdescriptions don’t set them up for success. Language significantly impacts whether or not a job seeker identifies with a role, which influences whether or not they apply — particularly for female job seekers. Gender-biased vs. gender-neutral jobdescriptions.
A few days ago, many functions on LinkedIn broke for several hours (you can always – and hopefully will be able to – check on Twitter whether something is going on globally). LinkedIn mostly got it back together to the previous state. Job search is broken. LinkedIn Recruiter finds 610M+ people without locations.
Recruiters are aware that most jobdescriptions lack some information necessary to source potential candidates. A jobdescription is written to attract talent, and it is only one piece of data for Recruiters. LinkedIn Recruiter (LIR) offers searching by an ideal candidate. The LIR Help does not explain that.
Before joining Squarespace as an in-house recruitment marketer, I was on the other side working at LinkedIn — selling and helping clients across multiple industries with their recruitment marketing strategies on LinkedIn (fun fact: Squarespace was one of my clients). Test ad variations with LinkedIn ad rotations.
Something our team knew we needed to do from a strategic perspective was weave more Employer Brand content into our jobdescriptions. Going back to the Employer Brand jobdescription example, sharing that brand information up-front had some other ROI outcomes that we were able to identify and make clear to leadership.
LinkedIn is the social network of a recruiter’s dreams, used by some 660 million professionals in 200 countries. Built specifically for the purpose of networking, it’s where people go to update their virtual resume, look for jobs, and develop beneficial professional relationships. Follow these recommendations.
This job applicant overload often makes it hardernot easierto find the right employees, overwhelming recruiters and complicating the hiring process. The Growing Number of Candidates Per Job Statistics from major job sites indicate a dramatic increase in applicants per job posting.
You probably tuned that out, which is exactly what search engines are doing when you copy-paste the same job title and jobdescription to every job board on the internet. ’ Unique job titles and descriptions are the solution. How many times can you read the same thing?
This approach allows for a more nuanced understanding of each candidate’s strengths and helps match them to roles that suit their natural abilities, rather than relying on generic jobdescriptions. “ Catch this episode and more on LinkedIn , Spotify , Apple Podcasts , and YouTube. Key Takeaways 1.
Liz: How we can leverage AI when it comes to advertising, jobdescriptions, and tools like LinkedIn. Platforms like LinkedIn, Meta, and more are all rolling out new features that leverage AI and directly impact RM activities. We are in a very unique time where innovation and AI is moving at the speed of light.
Knowing how to optimize your LinkedIn profile is key to getting the most out of the platform. The professional social networking site is a powerful search engine that, when used correctly, can capture the attention of recruiters, hiring managers, and top candidates– if you use the proper LinkedIn optimization techniques. .
Clients frequently come to my team frustrated because their traditional job postings are drawing low-quality applicants who seem like they didnt even read the jobdescription. In a market where mass-posting openings to job boards is the norm, you have to do more if you want to connect with high-quality candidates.
Even while casually browsing, you may have noticed an increase in active job seekers across social media. As you probably know, using LinkedIn for recruitment is one of the best ways to find top talent no matter the industry you’re in. So, why not make the most out of the situation and finally fill those open positions at your company?
With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Including the name and contact info for the recruiter responsible for the individual job!
Candidates naturally will check out your profile on job boards and talent communities, especially after seeing one of your jobs advertised there. As with the job sites, there are many other social media sites that exist and that could be a great fit depending on the demographic you’re looking to communicate with.
Before we even make it to the ATS, let’s briefly dive into how to use simple SEO tactics to find the perfect job for your professional skills. When employers write jobdescriptions and set up their applicant tracking systems, they use specific keywords to describe job functions, titles, requirements and skills they’re looking to attain.
If you want to get a hiring manager’s attention and convince them you’re the right candidate for the job, it’s a best practice to pepper your resume and cover letter with keywords from the jobdescription. What Is A Keyword In A JobDescription? Why Use Keywords From The JobDescription?
Search for a keyword within the current jobdescription. scrape the last jobdescription and filter by it. The X-Ray technique I describe below allows you to: Narrow down to longer-term employees. Search better for #opentowork. Narrow to location. Search within the Headline. Search by school and years of graduation.
Platform-specific strategies for social recruiting LinkedInLinkedIn is the go-to platform for professionals who are researching companies and exploring their career options. To make a strong impression, start by polishing up your company and career pages with clear messaging and detailed jobdescriptions.
Dynamic jobdescriptions, like Vizi. Aside from incentive awards, make sure you are investing in the infrastructure to support your referral program, like program websites, job sharing mechanisms and tracking tools, as well as the marketing resources to raise awareness and drive participation. Job Boards.
For recruiters, ChatGPT prompts can help automate and streamline various aspects of the hiring process, from refining jobdescriptions to creating engaging candidate outreach content. Crafting Inclusive JobDescriptions One of the critical applications of ChatGPT in recruitment is writing inclusive and targeted jobdescriptions.
According to a study by LinkedIn, companies that hire for a specific need and provide a clear jobdescription are 58% more likely to make a successful hire. By taking the time to assess your needs and create a clear jobdescription, you can improve the candidate experience and avoid potential damage to your company's reputation.
The good news is that there are plenty of resources out there to get you started, such as Rally Recruitment Marketing, conferences (like EBrandCon ), LinkedIn Learning webinars, and various Talent Communities on Facebook. Glassdoor , careers site, jobdescriptions). Job ad platforms (e.g., It is a HUGE undertaking.
Writing attention-grabbing copy is an essential skill set for Recruitment Marketers – and tapping into the power of your candidates’ emotions can be an effective way to make your jobdescriptions, careers site content, job advertisements and social media posts stand out from all the noise.
Take LinkedIns new AI-powered recruiter toolsthey promise to save 20 hours a week by automating jobdescriptions, outreach, and application management. Candidates are tailoring CVs to match jobdescriptions perfectly, often embellishing their skills or achievements. Click here to subscribe!
This means everything from your LinkedIn banner to your careers site, to emails sent to your final stage applicants. . To show candidates that you hear and are willing to meet their heightened expectations, be sure to be transparent about pay and other benefits in your jobdescriptions. Worst (but still good!)
There are a variety of job boards and career websites tailored specifically to helping veterans find their next career opportunity after leaving the military. Creating employer profiles and posting your jobdescriptions on these sites can boost your chances of getting in front of this skilled talent pool. RecruitMilitary.
Revise and Revamp JobDescriptions One of the first steps in improving your talent sourcing strategy is revising and revamping your jobdescriptions. Traditional jobdescriptions often fail to capture the attention of top candidates.
Key Elements of a Positive Candidate Experience Clear JobDescription Technical recruitment differs from regular recruitment. Small things like putting up appropriate jobdescriptions matter. A lot hangs on jobdescriptions, as it is your first point of contact with prospective candidates.
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