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As we step into 2025, recruitment teams are navigating a talent landscape marked by a strong labor market , continued competition for top talent and flat recruiting budgets, according to our poll at our recent RallyFwd Virtual Conference. Embrace organic RecruitmentMarketing strategies.
Video has quickly become one of the best tools that companies can use to provide customers with the right information, give a glimpse into what these organizations care about and boost awareness of products and services. And video has also been a welcome addition to the toolkit of many RecruitmentMarketing practitioners.
If this sounds familiar, you’re not alone; RecruitmentMarketing as a field continues to gain traction among employers but the support and resources available to many of us are still nowhere near where they need to be. . Check out our download our free 2022 RecruitmentMarketing Planning Guide and Template.
Each year, to round out the annual Rally Awards competition, one person is named RecruitmentMarketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. Rally: How did you get started in RecruitmentMarketing? Now, let’s meet Liz!
Writing attention-grabbing copy is an essential skill set for RecruitmentMarketers – and tapping into the power of your candidates’ emotions can be an effective way to make your jobdescriptions, careers site content, job advertisements and social media posts stand out from all the noise.
Here are 5 considerations to make and questions to ask the hiring manager and key stakeholders before posting the jobdescription for your first employer brand professional. . This role has historically sat on either the marketing or people operations team, and often acts as a liaison between the two. What team will they be on?
This shift is maybe most noticeable in the way that company career pages, and the jobdescriptions that are housed on those pages, have evolved. Gone are the days where an effective jobdescription consisted of a paragraph or two describing the company, followed by a laundry list of role requirements.
Jobdescriptions are often the first stop in a candidate’s journey. Before a candidate lands on the beautiful careers site you’ve built out, they’re interacting with a jobdescription first. To address this, forward-thinking RecruitmentMarketing teams are creating enhanced jobdescriptions.
Your careers site is certainly one of the biggest and most effective tools in your RecruitmentMarketing toolkit. With social media, paid ads and job boards becoming a larger part of the RecruitmentMarketing mix, many job seekers are bypassing companies’ careers sites entirely during their search.
Most of us in RecruitmentMarketing have a long journey ahead when it comes to collecting and using candidate behavior data as the driver for improving our candidate experience. For the jobdescription issue , TMP worked with us to develop what we call “advanced jobdescriptions.” Where do they go first?
If you’re reading this, you likely know that RecruitmentMarketing is an exciting space to work in for a number of reasons: RecruitmentMarketing is still relatively new for most organizations, which means that many functions, programs and strategies are being built from the ground up. It’s fun to get in at that stage!
Creating compelling and engaging video content is one of the most important strategies we can use in RecruitmentMarketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can. Learn more on the Rally Awards website.
Belinda is Head of Enablement – RecruitmentMarketing at Clinch. Clinch offers talent teams a full suite of easy to use tools that help bring your RecruitmentMarketing strategy to life with seamless integration with your ATS. Belinda Cawthorne Head of Enablement – RecruitmentMarketing, Clinch.
In 2018, we created a ton of RecruitmentMarketing content. 9: How to Build a RecruitmentMarketing Event Plan (Example Included!). RallyRM Mentor Shaunda Zilich penned this blog on how to optimize your recruiting events with the right RecruitmentMarketing strategy. video content is.
As we approach 2022, we’ve heard loud and clear from the Rally community that recruitment technology is something people are looking to explore and invest in. There is also often a lack of data to guide recruiters’ actions, leading to a lot of guesswork that’s not very efficient. . To learn more about Stories Inc.,
Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside RecruitmentMarketing tool. In RecruitmentMarketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.
Feature 1: Video When she began to think about building a new career site, Michele was very focused on the visual aspect of her site. In the refresh, they did improve the images, but to really convey why visitors should join the company, they went even further and used video! I love this one video of an intern named Kevin.
In 2018, we created a ton of RecruitmentMarketing content. 9: How to Build a RecruitmentMarketing Event Plan (Example Included!). RallyRM Mentor Shaunda Zilich penned this blog on how to optimize your recruiting events with the right RecruitmentMarketing strategy. video content is.
I reached out to Leah Daniels, SVP of Strategy at Appcast, to understand the impact of COVID-19 on recruiting benchmarks and budgets, get her outlook on the second half of 2020 and discuss strategies and tactics that talent acquisition and RecruitmentMarketing practitioners can use to stay agile during this challenging time.
To really help candidates envision themselves at the company, Liz and her team also created dedicated pages for each of their innovation centers around the world, complete with hyper-localized messaging, blogs and videos. They also added these videos to their respective innovation center pages on their tech careers site.
It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging. Does it have an image or video? 23-27, 2023.
Is your company still relying on text-based recruitmentmarketing in a visual world? The thing is, candidates want to know what it's really like to work at your company, and a bullet list of skills and a blanket sell statement about the company in a jobdescription just doesn't cut it anymore. Add a video.
The team provided invaluable insights into how they developed a RecruitmentMarketing campaign that attracts women in technology. We ended up running out of time on the webinar to answer everyone’s thoughtful questions and explore areas like their recent marketing partnership with The Muse.
Shavonne Thomas, North America Employer Brand & RecruitmentMarketing Partner at AstraZeneca, shared her approach to crafting communications that tap into candidate emotions during this critical stage. Typically, as recruitmentmarketers, we have small teams and limited resources.
Safelite went a step further by directing candidates who click on a social, search or streaming ad to a landing page with a realistic job preview video and a simple candidate interest form. locals saying “shoe” instead of “sneaker”) for their respective markets. Open up training opportunities within your organization.
This is our second time hosting this global competition that recognizes and celebrates excellence in RecruitmentMarketing and employer branding practices by individuals, teams and employers. Students are able to answer polls on their phones to select which employee story videos they want to watch.
So, you want to be the Captain America of your RecruitmentMarketing team, swooping in to save the day and be the hero? Much of our RecruitmentMarketing activity drives the job seeker back to the careers website, and Google Analytics is a great (and free!) Well, start with the data, “Cap.”.
For our laid off associates, the site consisted of links to jobdescriptions with direct points of contact and all sorts of other resources they could use to fast-track their way through a new job search process. . More specifically, communication that was helpful, hopeful and provided next steps.
If you want gain an edge over your competitors in attracting top talent to your organization, you need to take your recruiting efforts to the next level. That means using recruitmentmarketing to help bring the best candidates possible in your front door. Get creative with your jobdescriptions.
We all know the adage, “Walk a mile in someone else’s shoes…” I believe it’s an important perspective we should use when creating RecruitmentMarketing content. It’s important to understand beyond basic benefits to promoting a job advertisement as a first impression before a formal jobdescription , second.
Videojobdescriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome VideoJobDescription Creation Tools. A recruitmentvideo production app that allows companies to make video in-house. They allow employers to streamline video production.
Videojobdescriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome VideoJobDescription Creation Tools. A recruitmentvideo production app that allows companies to make video in-house. They allow employers to streamline video production.
A clearly defined EVP serves as the basis for your Employer Brand strategy and gives you a framework for creating authentic, compelling RecruitmentMarketing content. Working with a consulting firm or recruitmentmarketing agency is one way to approach your EVP, but uncovering your EVP yourself may be easier than you think.
73% of job seekers would not apply at an organization that did not share the same values with their own. For RecruitmentMarketing and employer branding practitioners, this means your company culture, mission and values need to be a strong focus within the content you share with talent and the communications you have with them.
Each month, hundreds (if not thousands) of people are coming to your careers site to learn about your careers and view your jobdescriptions. For many of these people, you are spending money to get them there with the hope (maybe even expectation) that they apply to your jobs. My guess: not as many as you’d like. .
These are not people in the RecruitmentMarketing and employer brand space, and they represent a variety of backgrounds, orientations and identifications in the age range of 25 to 64. I appreciate a social strategy that includes video testimonials from employees or customers about how their company is awesome. —————.
These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employer brand, liven up your RecruitmentMarketing content and encourage employee engagement. Shining the spotlight on these employees can also help you recruit for these positions! National Internship Awareness Month.
The team provided invaluable insights into how they developed a RecruitmentMarketing campaign that attracts women in technology. We ended up running out of time on the webinar to answer everyone’s thoughtful questions and explore areas like their recent marketing partnership with The Muse.
These teams are always in hiring mode and recruiting at scale for often tough-to-fill roles. These recruiting professionals and RecruitmentMarketers are also constantly focusing on ways that they can elevate their employer brands and candidate experience to land quality talent.
In today’s competitive job marketplace, communicating your employee experience can be a deciding factor for candidates on whether or not to apply. But are you showing your true, authentic employee experience in your RecruitmentMarketing content?
What to share with candidates here: Candidates often look to your profile on job sites and talent communities for information about your company’s culture and work environment, beyond what they’ll get in your jobdescription and as a complement to employee reviews. But a newer option is Are.na specifically for creatives.
The reason why candidates are visiting all those touchpoints is because they’re seeking information for themselves as a job seeker and about you as a potential employer. In the 2022 Candidate Experience Benchmark Research Report published by the Talent Board, one particular section caught my attention.
Video is quickly becoming the dominant form of web content. According to a Cisco report, 73 percent of all consumer internet traffic consisted of video content in 2016. In the recruitment process, video can make your organization more accessible to job seekers. What are the benefits of one-way video interviews?
For example, many companies put employer branding in one bucket and job advertising in another. Think about it: When posting a jobdescription, you’re not just posting information about the specific role, you’re also communicating your company’s culture and values. This LinkedIn post uses the WIIFM rule (What’s in it for me?)
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