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However, just as traditional marketing is all about connecting your brand with the right people using the right messages, successful recruiting is about attracting the right candidates for the right role. It’s no secret that recruitment has changed substantially in recent years.
Video Marketing & SocialMedia Advertising For Recruiters. Recruitment Videos. MobileRecruitment. Video Recruiting Workshop. Recruitment Events. Recruiters – Will You Win Or Lose With Google’s Mobile Search Results Changes? Recruitment Videos. Contact Us.
Career Sites will not only have to be flexible in giving recruiters the ability to create dynamic content on the fly for targeted candidate populations (more on this below) but will have to be able to leverage all sorts of different mediums to get across their message. Every job should have it’s own page that is SEO optimized.
BuzzRecruiter.com offers top notch customer service, one-on-one consultations, and custom solutions in responsive web design, graphic design, search engine optimization (SEO), web and interactive marketing, socialmedia branding and content writing solutions. Leverage SocialMedia.
Additionally, incorporating SEO strategies into your job postings can improve visibility, drawing in a larger pool of qualified candidates more quickly. Utilize Recruitment Marketing: Recruitment marketing involves using marketing tactics to attract and engage candidates.
When devising your 2016 recruitment marketing strategy, you need to ask yourself the following questions: Are potential candidates aware your organisation exists? Can candidates easily engage with your organisation on socialmedia and on mobile devices? Are your jobs readily found when someone is searching?
Create new videos and other media. Be more active on socialmedia. RecruitmentSEO continues to be a hot topic for some of my TA friends. I’ve seen a lift in my client’s quality applications by 2+% when they play their SEO cards right. TA folks want to: Tell their story better.
Recruitment and marketing have consummated their relationship. Employers today are increasingly using consumer marketing techniques to attract and convert top talent as it has become more clear that strong recruitment is dependent on adapting to the evolving landscape.
We’re talking about laying the groundwork for a comprehensive inbound recruiting strategy (more than just employer branding) designed to relieve pressure on transactional recruiting. From the top of the funnel (social, SEO, content, employer branding, calls-to-action, career sites, job boards, off-site PR, etc.)
Source: HubSpot’s Inbound Marketing Vs. Inbound Recruiting Models. Recruiting teams are starting to consider things like their career site, socialmedia, and Google to be some of their greatest assets.
A content-sharing plan addresses all the ways you can get your content in front of your target audiences, and it can include email, SEO, socialmedia, pay-per-click advertising, and leveraging influencers. Getting people to find it is another. What’s a Persona?
The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Which means it’s a lot like “mobilerecruiting,” that other obnoxiously omnipresent talent technology trending topic.
The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Which means it’s a lot like “mobilerecruiting,” that other obnoxiously omnipresent talent technology trending topic.
By leveraging the power of the internet, socialmedia, and various digital tools, companies can post job openings, track applicants, and create a more streamlined onboarding process. That’s why socialrecruiting is one of the digital recruitment trends you should definitely be aware of. So, how can you adapt?
People use mobile for convenience, but for some reason, even in 2015, it’s often still a big pain in the ass, particularly since a surprising amount of sites seem to think “responsive design” means creating such a poor user experience that you can’t help but respond by being pretty pissed off and frustrated.
If a site is not optimized to auto-adjust to mobile device formats, its ranking can drop from one position to the next or from one page of search results to another – potentially leading to a major loss of web traffic. Conversely, those sites that are already mobile may see a nice bump in rankings while the others try to catch up.
The process is very similar to traditional SEO techniques which include using descriptive keywords to position your posts in front of qualified candidates and top-level applicants. Post your job openings on socialmedia. Did you know almost 80% of candidates use socialmedia in their job search? Nearly 95% of U.S.
Doing a little socialrecruiting. Have SEO initiatives through your Career Site. Go to Career Fairs and recruit on Campus. Are experimenting with mobilerecruiting. Did the candidate visit certain Career Site pages, interact on socialmedia, meet your team at an event, etc.?
SocialMedia Marketing – Social can be a powerful Recruitment Marketing channel for your voice, not just through your own social networks, but also in industry forums. To learn more about high-performance recruitment marketing best practices, download the full Brandon Hall white paper by clicking the banner below.
This means if you searched a recruiters name on Google, as they collect reviews, the ratings actually show in the search results which is a really great way to impress a business from an SEO perspective,” he explained. This to me is exactly why I’m so real and authentic on my socialmedia platforms,” Kate explained.
Consider the following when writing your job post: Be SEO friendly. This can pay off in recruiting, as the aforementioned Glassdoor study showed that 62% of respondents indicated that their view of a company improves after seeing an employer respond to a review. Engage on socialmedia platforms like Facebook and Twitter.
Keywords are equally important in your job listing – you want SEO to help boost your open position – but the language you use impacts whether a candidate will click to apply. Candidates apply to jobs on-the-go more than ever, which is why mobilerecruiting is on the rise. Step 3: Use the right language.
The short answer is that the stakes have never been higher for recruiters vying for talent and, according to a recent CareerBuilder survey, it looks like most of the market out there still has no idea where to start when it comes to fixing the most persistent problems plaguing our industry.
For example, hiring teams should make sure the career site connects easily with their application tracking system (ATS) and socialmedia. You can fine-tune your job listings by implementing the latest SEO practices and eliminating inherent biases. Following your company’s socialmedia profiles directly from the career page.
This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. We ran them through an SEO (search engine optimization) tool called ahrefs to give us an “Organic Traffic” score. Top 3 HR/Recruitment Blog Posts. Social Hire Blog. Recruitment Blog. Recruiters!
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