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SEO: First, it’s important that every page on your Career Site includes relevant keywords, SEO friendly URL’s as well as appropriate meta tags and links. Every job should have it’s own page that is SEO optimized. This should happen automatically and be created when you begin recruiting for a job in your ATS (i.e.
At some point, even a company with the best business strategies is going to need to recruit more employees to help their business grow, and not just any employees, but the right ones. That’s where recruitment marketing becomes the priority.
At some point, even a company with the best business strategies is going to need to recruit more employees to help their business grow, and not just any employees, but the right ones. That’s where recruitment marketing becomes the priority.
The college student’s favourite, Wikipedia , tell us that recruitment marketing is “the strategies and tactics an organisation uses to find, attract, engage and nurture talent before they apply for a job”, but Smashfly probably best describe recruitment marketing when they say that it’s “every tactic (content marketing, (..)
This policy change may seem scary, but it also offers new opportunities for you to evolve your recruitment marketing strategy. As you plan for 2019, here are three options for improving the socialrecruiting component of your strategy in the year ahead: Option 1: Inbound recruiting with content.
Here are a few of our favorite top-of-the-funnel inbound recruiting resources: Career Site: Career sites have become the go-to source of information for modern candidates and at the same time companies have a major opportunity to drive more traffic there by optimizing inbound recruiting channels (like the ones listed below).
People use mobile for convenience, but for some reason, even in 2015, it’s often still a big pain in the ass, particularly since a surprising amount of sites seem to think “responsive design” means creating such a poor user experience that you can’t help but respond by being pretty pissed off and frustrated.
AI and recruitment automation can help you handle those labor-intensive recruitment tasks that don’t necessarily require a human touch so the ones that do can garner the attention they deserve. Socialrecruiting In our modern digital world, professionals live much of their lives online. So, how can you adapt?
Doing a little socialrecruiting. Have SEO initiatives through your Career Site. Go to Career Fairs and recruit on Campus. Are experimenting with mobilerecruiting. You are posting to job boards (and niche sites). Conduct separate employer branding campaigns for Military and Veterans.
It’s why increasingly recruitment marketers leverage a combination of search engine optimization (SEO) techniques and pay-per-click (PPC) ads / sponsored listings. Search Engine Marketing and Advertisement (SEMA) – Getting job postings and career pages to consistently appear at the top of organic search results is incredibly tough.
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