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In the world of socialrecruiting, some words just don’t cut it. Well, at Rally, we have our own list of 11 words that don’t belong in your social media strategy. You won’t be arrested or fined like Carlin, but you could be turning off your talent audience and getting penalized by the social platforms’ algorithms.
After nearly a year and over 1,000 pieces of content, we’re premiering hot-off-the-press data from Rally® Inside , our new RecruitmentMarketing analytics and benchmarking platform, to learn what a successful, high-engagement socialrecruiting strategy looks like. . Why should recruitmentmarketers measure engagement?
With social media becoming a bigger and bigger part of RecruitmentMarketing strategy, talent acquisition teams are devoting more time and resources into building a socialrecruiting presence to attract talent by showcasing their company culture and career opportunities.
Here’s why: the less engagement your content gets, the fewer followers the social media’s algorithm will show your content to, which ultimately means fewer candidates discovering your employer brand and wanting to learn more about your company. . What does this data mean for your RecruitmentMarketing strategy? .
The seller’s market. If we consider the catbird seat that today’s candidates occupy, it’s fair to say we’re in the midst of a seller’s market. Sure, it’s a term generally reserved for realestate transactions, yet it seems to bear striking similarities to the current state of employment. The winds of change are blowing.
Social media recruiting is one of the most important strategies in RecruitmentMarketing. billion people using social media , and with the average person spending 2-3 hours each day checking their social accounts , practically everyone that an employer wants to hire is using social media today.
I mean, the click through rates on hashtags are just terrible – maybe in 2008, back when Chris Brown and Flo Rida were topping the Billboard Top 100, The Dark Knight was dominating the box office and realestate was still as safe a bet as you could make. SocialRecruiting Just To Get By. To give and to get.
But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League RecruitmentMarketing. This is why engagement is so imperative for building the lineup of all-stars you’re looking for when you’re recruiting top talent.
Far Out, Man: Reevaluating SocialRecruiting. I’ll pass along some things I’ve found that have worked on my journey to figure this whole social thing out, one that’s been around about as long as the concept of “socialrecruiting” itself. Don’t worry.
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