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Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! Challenge #1: Deciding how to prioritize your paid social media ad strategy.

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What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. But what does that mean for your Recruitment Marketing strategy? Simple: enhance your social media presence. . Now, on to the details!

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3 Experts Help You Master Recruitment Marketing Analytics

Rally Recruitment Marketing

Recruitment Marketing analytics can be intimidating — not just because we have to make sense of a lot of data from a lot of different sources, but also because the stakes to get it right are so high. Dana Meyer, Recruitment Marketing Director at ManpowerGroup; and Amy English, Customer Success Analytics Team Lead at PandoLogic.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .

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Where to Focus Your Company’s First Recruitment Marketing Strategy for Fast Results

Rally Recruitment Marketing

If this sounds familiar, you’re not alone; Recruitment Marketing as a field continues to gain traction among employers but the support and resources available to many of us are still nowhere near where they need to be. . Check out our download our free 2022 Recruitment Marketing Planning Guide and Template.

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8 Recruitment Marketing Tools You Need Right Now

Rally Recruitment Marketing

As a recruitment marketer, you’re responsible for a lot. With responsibilities spanning across content creation, marketing, graphic design, project management and other areas, having the right Recruitment Marketing tools to support your efforts is essential. . Social Media Management. But good news!

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. The definition of Recruitment Marketing analytics tracking.