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As we step into 2025, recruitment teams are navigating a talent landscape marked by a strong labor market , continued competition for top talent and flat recruiting budgets, according to our poll at our recent RallyFwd Virtual Conference. Embrace organic RecruitmentMarketing strategies.
March is Women’s History Month and any time during the month is a good time to be posting socialrecruiting content about this holiday, whether it’s the beginning, middle or even the end of the month. Rally Note: Need help knowing what social holidays are coming up and planning your social content? And that’s okay!
It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging. 23-27, 2023. 23-27, 2023. And now we’re ready to share the results!
My name is Jonna Sjoevall, and I’m the Global Head of Employer Branding and RecruitmentMarketing at UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. It’s no secret that video has emerged as one of the most effective formats for recruitment in the past few years.
For the second year in a row, Rally and The Muse have partnered to report on the biggest RecruitmentMarketing trends from the past year. These trends represent a massive shift in candidate expectations that we need to respond to as RecruitmentMarketing professionals. What does this mean for RecruitmentMarketing?
TikTok has taken off like wildfire, and many companies have taken notice and have started creating RecruitmentMarketing content for the platform. That being said, since the platform is new and different from other channels in our typical RecruitmentMarketing roster, some employers are still considering how to jump in.
A great way to share your culture and employees on social media is by giving them the opportunity to create amazing and creative content for your corporate channels. Rebecca Brookson and Leesha Bush-Anderson at TTEC share how they collaborated with their interns to create a socialrecruiting campaign to celebrate National Intern Day.
Social media posts with video get 1200% more shares than social media posts with just text and images, according to Responsive Inbound Marketing. Video is an ultra-effective way to capture people’s short, digital attention spans. But are you leveraging the power of video to attract and inform candidates?
If you’re like most RecruitmentMarketing teams right now, you’re going over your performance in 2021 with a fine-toothed comb to help you plan better for the new year. . This post explores how Jen launched this new social platform and her tips for incorporating TikTok into your socialrecruiting strategy.
Lack of engagement on social media is such a problem, in fact, that we’ve made it our mission at Rally the past couple of months to provide our community with practical solutions. To share what we’ve found so far, I’m hosting an upcoming Live Webinar and Q&A called Build Your Fall SocialRecruiting Calendar. engineering).
In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. But what does that mean for your RecruitmentMarketing strategy? Simple: enhance your social media presence. . Employee day-in-the-life videos.
SocialRecruiting has been around for awhile now – but are you using your social channels as effectively as you could be? As social media platforms continue to evolve and candidate expectations shift, we need to optimize our approach to remain topical and attractive to talent. Pitfalls to avoid.
Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside RecruitmentMarketing tool. In RecruitmentMarketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.
Key Takeaways Social media platforms have become essential tools for employers looking to enhance their employer brand. Snaps and Stories–brief, temporary videos–have emerged as powerful tools for promoting the employer brand. When used correctly, this content strategy can offer distinct advantages in a crowded digital space.
Having a socialrecruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. Upgrade to a paid plan to easily track how your social posts convert to completed applications.
For the second year in a row, Rally and The Muse have partnered to report on the biggest RecruitmentMarketing trends from the past year. These trends represent a massive shift in candidate expectations that we need to respond to as RecruitmentMarketing professionals. What does this mean for RecruitmentMarketing?
To my defense, with my role as a RecruitmentMarketer, part of my job is to manage the AppianLIFE Instagram , so you bet I’m using that as my excuse! Socialrecruiting. Over 84% of organizations are currently utilizing social media for their recruitment process ( Postbeyond ). Want to hear another fun stat?
To help you overcome these common blockers and get great employee generated content from your company, we turned to Chris Woods, Employer Reputation and RecruitmentMarketing Manager at Mars. Chris has honed his EGC program over the last several years, setting the example of how to develop his own social media persona.
The means and tactics of attraction vary and include, but are not limited to, employer branding , recruitmentmarketing , organizational culture , compensation and benefits. Said strategies for attracting workers are dependent upon generational differences, the present economy, and overall talent competition.
Social media is one of the most important channels to attract, engage and recruit talent. Yet it’s also one of the most difficult to get right in our RecruitmentMarketing strategy. Blizzard Entertainment shows its culture on social media to attract the brightest minds in gaming.
As you can imagine from these numbers, Instagram isn’t a platform that the modern marketer – or RecruitmentMarketer – can afford to ignore. For RecruitmentMarketing, you can use eye-catching imagery to form Employer Brand perceptions, keep your followers engaged and share messages about your employee value proposition.
You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to socialrecruiting? Learn more here.
And with the new year here, it’s time to explore some new ways to use social media for talent acquisition. We asked 9 thought leaders for their socialrecruiting tips to help with recruiting and/or retention efforts. Recruit through video campaigns. Market career positions like you’d market products.
Many of these national days have become known as social media holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. Share photos and videos of them in their college gear, which can help to attract job seekers, especially those who share an alma mater with your employees.
When WeddingWire was named a Great Places to Work by Washingtonian Magazine in 2017 we arranged a 360 photo booth so people could take videos and share on social. We make work anniversaries special and social media worthy by decorating employees’ desks with a silver balloon indicating the number of years they’ve been working with us.
We then cross-promoted these TikTok videos through our Instagram Stories – our most engaged platform – to build more awareness and start to get a following on our @WeAreCisco TikTok account. Cisco’s team of TikTok ambassadors posted videos about working at Cisco with #WeAreCisco. . The results. Lessons learned and final tips.
By partnering with iCIMS, SiteOne harnessed the power of employee-generated content to humanize their recruitment process. Through authentic video testimonials from real employees, leaders and hiring managers, SiteOne was able to engage even the most passive candidates, transforming the talent experience and boosting their employer brand.
So why exactly should social media be such a crucial part of your RecruitmentMarketing plan? Here are just a few reasons: Many people interact with social sites on a daily basis, and by being on these platforms, you have a greater chance of getting in front of ideal candidates.
Jessica helps tell the Advocate Aurora Health employer brand story through social media, employee stories, employer ambassador activation, career site strategy and more. SocialRecruiting & Content . Do you use Pinterest or Instagram for recruiting? Who takes the lead on socialrecruiting at your organization?
Upload or embed photos and videos of your employee stories inside your company profiles to give candidates the details they’re looking for. This resource also shares some additional tips on how to empower and activate your employees on social. – Need help creating more content to share on all of these channels?
Recruitmentmarketing is vital to talent acquisition. In this guide I share a primer on recruitmentmarketing with hopefully-helpful tips, including: My definition of recruitmentmarketing. The 6 stages of the recruiting funnel. 4 recruitmentmarketing strategies. Clear calls-to-action.
In early 2020, it might have been silly dances and videos created by Gen Zers. What comes to your mind when you think about TikTok? But over the course of last year, while billions of people around the world found ways to occupy themselves during the pandemic, TikTok’s usage skyrocketed.
It’s the best recruitmentmarketing content you can create right now. Great recruitmentmarketing content also anticipates and answers questions candidates have. The post Maximize your return-to-work plans for great recruitmentmarketing content appeared first on Stories Incorporated. Here’s why and how.
One of the most important aspects of any RecruitmentMarketing strategy, no matter the channel, is content. Recruiting content could be employee stories, quotes or testimonials, company awards and examples of your company culture (to name a few) in written, video, audio or photo/graphic formats.
And those quick but powerful stories are ideal socialrecruiting content. This week, we are all about LinkedIn for recruitmentmarketing. We shared a video to our LinkedIn page including some of our tips, and the comments from the community have provided further insight into increased LinkedIn views.
Now that April is upon us, we thought it was time to reflect and take a look back at the most popular blog posts, the most talked about infographics and the biggest recruitment and sourcing news stories of the last month – otherwise know as the March edition of the Social Talent SocialRecruiting Round-Up!
Videomarketing. You’ve probably heard about it by now, it’s making waves in the online marketing world. The first step, some basics on why video works so well for recruitmentmarketing : What you might be wondering is if it’s something you should be bothering with. For details on the how and why read on.
You are going to be hearing a lot about recruitmentmarketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitmentmarketing. What is RecruitmentMarketing? Using images and videos in job ads.
Recruiters can assess whether a person will fit, and learn if he or she has the right skills for a job. ” Furthermore, he said that phone interviews would see a decline because of video interviews. Recruiters have used two-way video interviews to their advantage. Data Analytics For Recruitment.
s Head of Marketing shares tips from traditional marketing that give social media recruiting content an advantage. This is the second piece in our series on ways recruitmentmarketers pros can create exceptional content that breaks through the noise. Learn more: Socialrecruiting content .
With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitmentmarketing machine. So where do you start with your employer brand on LinkedIn?
When you are trying to begin using RecruitmentMarketing strategies, you may not know what to do or where to start. Most talent acquisition and HR professionals are not trained in marketing, so it’s understandable that strategies like social media marketing, content marketing and employer branding can seem a bit daunting.
And yet, only 45% of Fortune 500 companies include a link to social media on their careers page. We’ve thought through how to build a socialrecruiting strategy that goes beyond “good” or “average”, and came to the conclusion that it hinges on good planning and better execution. Lay down a marketing strategy.
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