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A great way to share your culture and employees on socialmedia is by giving them the opportunity to create amazing and creative content for your corporate channels. Rebecca Brookson and Leesha Bush-Anderson at TTEC share how they collaborated with their interns to create a socialrecruiting campaign to celebrate National Intern Day.
In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s socialmedia accounts. But what does that mean for your Recruitment Marketing strategy? Simple: enhance your socialmedia presence. . Employee day-in-the-life videos.
Socialmedia is one of the most important talent attraction strategies that every employer can use today. It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. 23-27, 2023.
March is Women’s History Month and any time during the month is a good time to be posting socialrecruiting content about this holiday, whether it’s the beginning, middle or even the end of the month. Rally Note: Need help knowing what social holidays are coming up and planning your social content?
Having a socialrecruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.
My name is Jonna Sjoevall, and I’m the Global Head of Employer Branding and Recruitment Marketing at UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. It’s no secret that video has emerged as one of the most effective formats for recruitment in the past few years.
Many of these national days have become known as socialmedia holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. SocialMedia Holidays for Recruiting. August 30th: College Colors Day. This holiday gives your employees a chance to show their school pride!
Key Takeaways Socialmedia platforms have become essential tools for employers looking to enhance their employer brand. Snaps and Stories–brief, temporary videos–have emerged as powerful tools for promoting the employer brand. When used correctly, this content strategy can offer distinct advantages in a crowded digital space.
As we head into 2025, socialrecruiting is evolving faster than ever. Below, we’ll walk through five hiring trends that are shaping the future of socialrecruiting and how you can leverage them to find the best candidates. The good news? With the right strategy, you can stay ahead of the curve.
Socialmedia is one of the most important channels to attract, engage and recruit talent. Yet it’s also one of the most difficult to get right in our Recruitment Marketing strategy. Reminder: Don’t miss this opportunity to enter the 2024 Rally Awards and be recognized for your work across 17 categories.
Socialmedia has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And socialmediarecruiting strategies have become a key way for companies to find and connect with right-fit talent. Microsoft Life.
Considering the ever-increasing number of socialmedia users, savvy recruiting and human resources professionals are now, more than ever, pushing job postings to Facebook, LinkedIn, Twitter and other socialmedia sites in order to generate a larger potential pool of applicants for career opportunities with their organizations.
Organic SocialMedia : Refresh profiles with candidate-centric messaging and encourage employees to share their experiences using a branded hashtag. Employee Advocacy : Identify ambassadors to share authentic stories through blogs, videos and socialmedia. ” –Nathalia S.
TikTok is one of the fastest growing socialmedia platforms. The app consists of user-generated videos that are typically displayed as short loops backed by music, special effects and other sound clips. This means the platform presents a great opportunity to collect employee generated content and employee story videos.
You've probably seen one of the many articles popping up this week covering the major trends emerging in socialmedia as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to socialrecruiting?
Socialmedia posts with video get 1200% more shares than socialmedia posts with just text and images, according to Responsive Inbound Marketing. Video is an ultra-effective way to capture people’s short, digital attention spans. But are you leveraging the power of video to attract and inform candidates?
SocialRecruiting has been around for awhile now – but are you using your social channels as effectively as you could be? As socialmedia platforms continue to evolve and candidate expectations shift, we need to optimize our approach to remain topical and attractive to talent. Pitfalls to avoid.
Another best practice I’ve seen many companies do is encouraging employees to add links to the company’s careers site, employer brand content, such as recruitingvideos , to their LinkedIn profiles. Help Employees Build Their Personal Brand Your employees are your best brand advocates.
Socialrecruiting could be - and sometimes is - a job in and of itself because of its constant evolution. Recruiters understand the importance of leveraging socialmedia but they’re also busy. With the advancements in socialmedia and recruiting, figuring out how and where they intersect can be complex.
Socialmedia has become a necessity for recruiters in today’s working world. Its functions are endless with recruiters finding new and exciting ways to post a job advert, source new talent or to advertise their company culture. Socialmedia is especially useful for finding passive candidates.
And most recruiters expect that competition will be even greater in 2015, so they are planning to invest more in social and mobile recruiting as well as referrals. Socialrecruiting has become the new normal when it comes to attracting talent. It’s also used to vet candidates before the interview ever takes place.
Video Storytelling People love watching videos, and they’re dominating socialmedia and the web. Nearly 60% of people watch videos online every day. And while video may only account for 0.9% account for over 7% of all reach on the social network. of all posts on Facebook, that same 0.9%
Socialmedia has proven to be an effective tool for marketers and advertisers to reach consumers. The lessons learned through these campaigns can translate directly to the recruitment process. The challenge is determining which social channels produce the most engagement and which tactics resonate best with relevant job seekers.
Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.
The implementation of these strategies is facilitated through a variety of tools and processes that include but are not limited to money and benefits, employer branding, socialmedia and video.
Hello and welcome to the pre-Christmas, November issue of Social Talent’s SocialRecruiting Round-Up – a collection of the best blogs, infographics and new stories posted on the Social Talent blog in the last month. Has Facebook Overtaken YouTube with Video Play?! Not entirely.
We all know video is the go-to medium if you want maximum engagement on your socialmedia posts. But the worst thing you can do is just post video for the sake of video – you need to take the time to make your video content looks good and stands out for the right reasons. Here’s our top picks….
To my defense, with my role as a Recruitment Marketer, part of my job is to manage the AppianLIFE Instagram , so you bet I’m using that as my excuse! Socialrecruiting. Over 84% of organizations are currently utilizing socialmedia for their recruitment process ( Postbeyond ). Want to hear another fun stat?
To help you overcome these common blockers and get great employee generated content from your company, we turned to Chris Woods, Employer Reputation and Recruitment Marketing Manager at Mars. Chris has honed his EGC program over the last several years, setting the example of how to develop his own socialmedia persona.
We’re just gonna put this out there: socialmedia captions matter when it comes to socialrecruiting , in a really big way. We broke down all the socialmediarecruiting captions you might write into 13 templates you can pick and choose from to match the content of your post. Let’s get to it.
s Head of Marketing shares tips from traditional marketing that give socialmediarecruiting content an advantage. This is the second piece in our series on ways recruitment marketers pros can create exceptional content that breaks through the noise. Great socialmediarecruiting posts. Stories Inc.’s
Lack of engagement on socialmedia is such a problem, in fact, that we’ve made it our mission at Rally the past couple of months to provide our community with practical solutions. To share what we’ve found so far, I’m hosting an upcoming Live Webinar and Q&A called Build Your Fall SocialRecruiting Calendar.
Employee generated content, also called EGC, refers to socialmedia content that is created and shared by employees. When employees create and share EGC, they are blasting out messages about what it’s like to work at their organization to everyone in their social networks. Work anniversaries. Themed treat days.
Then, socialmediarecruiting should definitely be on your list of talent acquisition strategies this year. But there’s so much you can do to reach candidates on socialmedia, and some strategies and tactics have proven way more effective than others. Looking to give your hiring a much-needed boost? hours a day.
They say numbers speak for themselves, and in the case of socialrecruiting and its efficacy— that’s true. Sometimes you want an example—a real-life story of someone who got a job on socialmedia. How 10 professionals landed their jobs on socialmedia. I got hired through socialmedia.
People of all ages and backgrounds spend a LOT of time on socialmedia. In 2023, the average internet user spent two-and-a-half hours per day on social networking websites and apps, making socialmedia a significant presence in most adults’ lives. You can accomplish this through socialrecruiting.
Socialmedia is a fantastic way to connect with an audience, and that audience is likely full of candidates who would make great employees. Almost all professional recruiters network, so why not attract talent using socialmedia. The Benefits of SocialMediaRecruiting.
A fly by the seat of your pants approach might work for some things, but socialrecruiting isn’t one of them. In fact, successful socialrecruiting requires the complete opposite. That’s why your employees are your best socialmedia ambassadors. Did you achieve your objectives?
By now, you probably know that socialmedia can and should play a vital part in your employee recruitment and retention strategies. And with the new year here, it’s time to explore some new ways to use socialmedia for talent acquisition. Recruit through video campaigns. Engage in the comment section.
When it comes to trying to boost the effectiveness of your socialmediarecruiting strategy, it’s really hard to overstate the importance of analytics. With the right socialmediarecruiting metrics, you can easily assess what’s working, what needs work, and how well your strategies are achieving your goals.
With the rise of socialmedia, companies have a unique opportunity to showcase their company culture and engage potential candidates in an authentic, interactive way. The Role of SocialMedia in Employer Branding In the digital age, socialmedia has become a powerful tool for employer branding.
One of the best talent acquisition strategies continues to go underutilized — socialrecruiting. Socialmedia is perfect for expanding your employer branding and connecting with candidates on a more human level. So what would you want to make shareable about your video? I am culture coach at hrcoaching.com.
I’m the SocialMedia Manager for @WeAreCisco, and up until last year, TikTok wasn’t even on our radar. Cisco’s employer brand socialmedia strategy for @WeAreCisco is focused on creating connections with potential talent through engagement with current employees. The results. An intern post went viral with 239K views .
Socialmediarecruiting is taking over the job market by storm these days. You see, the world is now digitised, and all digital natives have embraced socialmedia platforms for one reason or the other. What is SocialRecruiting. Top 10 Tools For SocialMediaRecruiting.
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