Rally Recruitment Marketing

OCTOBER 9, 2019

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. Here’s what they get right when it comes to social media: Employee stories.

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Social Media Media Strategy Mobile 235

Rally Recruitment Marketing

FEBRUARY 4, 2024

Social media is one of the most important channels to attract, engage and recruit talent. Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employer brands.

Social Media 221

Social Media Media Employer Branding Social Recruiting 221

Rally Recruitment Marketing

FEBRUARY 28, 2019

Video is one of the most engaging forms of content in today’s world of short attention spans. Videos on social media generate 12 times more shares than text and image-based posts — combined ( Wordstream ). And creating videos with small teams and small budgets is always a struggle. We have our videos.

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Video Social Media Film How To 314

Recruitics

MARCH 21, 2024

Key Takeaways: Incorporating video into various recruitment channels, including career sites, job postings, and social media, helps boost candidate awareness and engagement with the employer brand.

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Video Social Media Employer Branding Media 234

Rally Recruitment Marketing

FEBRUARY 28, 2021

Snap a #ChooseToChallenge photo for social media. You can then share the photos on your company’s social media pages, as well as submit your team’s photos to IWD to be featured on their socials. Netflix: Social media takeovers. Capco: #ChooseToChallenge videos.

Social Media 450

Social Media Healthcare Video Media 450

Rally Recruitment Marketing

APRIL 10, 2021

Best Careers Social Media. The Best Careers Social Media award recognizes a developed social media presence that not only rivals what a top marketing team could do, but that also serves as a leading source of top-tier talent. . Best Employer Brand Video. Best Use of Video in Recruitment Marketing.

ADP 413

ADP Social Media Employer Branding Recruitment Marketing 413

Recruitics

JUNE 20, 2023

Video is everywhere – from YouTube to Google search results and social media. It’s no surprise that video has become so universally popular, given its ability to inspire, educate, and entertain. The impact is so broad that nearly 92% of people watch some kind of video every week.

Employer Branding 237

Employer Branding Video Social Media Strategy 237

Rally Recruitment Marketing

MAY 31, 2021

We learned that Gen Z are using new social media platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy. Day in the life videos. You can have employees create a video in real-time and get viewers to submit questions that get answered “on-air.”

Social Media 474

Social Media Video Diversity Media 474

Rally Recruitment Marketing

FEBRUARY 28, 2021

This can look like an employee re-sharing content from your corporate social media channels, sharing their own content about your organization or recommending your organization as a great place to work. Bambu by Sprout Social. Bambu by Sprout Social. What is employee advocacy? List of employee advocacy platforms.

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Tools Social Media B2B Employer Branding 448

Rally Recruitment Marketing

SEPTEMBER 27, 2018

Social media posts with video get 1200% more shares than social media posts with just text and images, according to Responsive Inbound Marketing. Video is an ultra-effective way to capture people’s short, digital attention spans. But are you leveraging the power of video to attract and inform candidates?

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Video Tools Film Strategy 279

Proactive Talent

MAY 9, 2017

Another best practice I’ve seen many companies do is encouraging employees to add links to the company’s careers site, employer brand content, such as recruiting videos , to their LinkedIn profiles. Help Employees Build Their Personal Brand Your employees are your best brand advocates.

Employer Branding 249

Employer Branding Social Media Linkedin Media 249

Rally Recruitment Marketing

FEBRUARY 12, 2024

Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can. Learn more on the Rally Awards website.

Video 221

Video Film Social Media Employer Branding 221

Rally Recruitment Marketing

JUNE 28, 2021

You can do this in many ways but here are a few thought starters: A short video talking about the message and what you liked about it. Have employees from across the company record short videos of themselves talking about what they studied in school and how that translates (or not) to what they do now at your company.

Social Media 450

Social Media Video Linkedin Interviews 450

Rally Recruitment Marketing

AUGUST 9, 2020

Employee generated content (EGC) is defined as the images, videos, blogs and other content forms that your employees are creating themselves. This content is often shared on employees’ social media accounts, and ideally (from an employer branding standpoint) offers insight into the employee experience at your company.

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Sourcing Social Media Employer Branding Guidelines 385

Rally Recruitment Marketing

JUNE 14, 2021

According to HubSpot’s 2020 State of Marketing report , video was the most used type of marketing content beating out other heavyweight contenders like email, blogging and infographics. In fact, in a study by Google , 1 in 2 Millenials and Gen Zers said “they don’t know how they’d get through life without video.” . The strategy.

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Recruitment Marketing Video Examples Strategy 251

Rally Recruitment Marketing

MARCH 19, 2023

Social media is one of the most important talent attraction strategies that every employer can use today. This is why talent acquisition and Recruitment Marketing teams are investing more into using social media to get their employer brand and career opportunities in front of candidates where people already spend time online.

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Social Recruiting Strategy Social Media Twitter 414

Rally Recruitment Marketing

MARCH 28, 2021

The following video include some highlights from the bootcamp: We brought in 3 amazing industry experts: Liz Caselli-Mechael, Digital Communications Lead at Nestlé U.S.; Our experts taught us how to understand Recruitment Marketing analytics, from paid social media ads to programmatic job advertising. It builds a loyal fan base.

Recruitment Marketing 474

Recruitment Marketing Social Media Advertising Media 474

Rally Recruitment Marketing

JULY 31, 2022

Thus, Sitel Group’s Pie With People (PWP) was born, a new original video series presenting the company’s core values of education, diversity and sustainability through the voice of its people and their stories, an idea that would go on to win Sitel Group second place in the Best Employer Brand Video at the 2022 Rally Awards.

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Recruitment Marketing Social Media Employer Branding Video 332

Proactive Talent

MAY 22, 2020

The implementation of these strategies is facilitated through a variety of tools and processes that include but are not limited to money and benefits, employer branding, social media and video.

Social Media 287

Social Media Employer Branding Talent Acquisition Compensation 287

Rally Recruitment Marketing

JANUARY 2, 2020

All those ads, blogs, emails, social posts, news stories, podcasts, videos are coming at us faster than our brains can consume it. Pair that with the fun social media algorithm changes, and you might wonder if anyone sees your content. design, webpages, social media images). So, we miss a lot. Assets (i.e.,

Recruitment Marketing 354

Recruitment Marketing Strategy Social Media Conference 354

Rally Recruitment Marketing

AUGUST 14, 2020

Here’s an example from the campaign of emotive-driven video content: #YouBelongHere features TE employees from around the world sharing not what they do at TE, but rather who they are and how TE empowers them to bring their full, authentic selves to work. The videos were designed to lead with our people first.

Recruitment Marketing 419

Recruitment Marketing Diversity Employer Branding Video 419

Rally Recruitment Marketing

AUGUST 30, 2020

Ambassadors lead on and off-campus events and are showcased in other touchpoints, including via social media, video content and on the college website. This video from ServiceNow does a fantastic job showcasing what their remote employee experience is like. For example, you could deliver the message by video.

Recruitment Marketing 417

Recruitment Marketing Industry Sports Employer Branding 417

Rally Recruitment Marketing

DECEMBER 12, 2021

In the end, you’re left with content libraries of engaging pieces, optimized for each channel you’re building like social media, careers site, job descriptions and more. . Post jobs programmatically to job boards, job aggregators and social media channels. To learn more about Stories Inc., check out their website.

Social Media 419

Social Media Advertising Job Boards Employer Branding 419

Rally Recruitment Marketing

MARCH 14, 2022

For starters, many Recruitment Marketing teams don’t have dedicated social media channels; they have to cram their content in between all other content being posted by their organization’s marketing team. This means articles, videos, graphics; anything that can be posted and shared across your Recruitment Marketing channels. .

Recruitment Marketing 417

Recruitment Marketing Social Media Strategy Employer Branding 417

Rally Recruitment Marketing

JUNE 14, 2021

Integrated social feeds using your #lifeat hashtag. Employee-created videos with interview tips, career advice and day-in-the-life. DICK’s Sporting Goods leverages integrated video technology where employees can record a video of themselves, which then gets shared on the careers site. Social media.

Employer Branding 324

Employer Branding Social Media Engineering Facebook 324

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.

Social Media 87

Social Media Media Video SEO 87

Rally Recruitment Marketing

MAY 2, 2022

A compilation story is often what you’ll find in the classic company culture video. an employee entering a room and posing) and it can still look like a corporate video, but candidates should still feel like they’re watching and listening to their future coworkers, not mouthpieces for your company. . Compilation Stories.

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Video Advertising Social Media Culture 419

Rally Recruitment Marketing

JANUARY 14, 2020

Their package included a profile on The Muse and job postings, access to the BrandBuilder tool that lets us survey our employees each year, plus employee videos and editorial content. The Muse also worked on four employee testimonial videos for VMware Carbon Black. I’ve used a tool called Camtasia to edit low-budget videos.

Employer Branding 309

Employer Branding Social Media Recruitment Marketing Video 309

Rally Recruitment Marketing

FEBRUARY 21, 2021

That includes translating content into different languages and making sure that imagery reflects the population that you are trying to attract – e.g. having an Asian face in your employee videos would be great! #2 4 – Most of the popular global social media platforms are effective for Recruitment Marketing in APAC.

Recruitment Marketing 362

Recruitment Marketing Social Media Employer Branding Mobile 362

Rally Recruitment Marketing

MARCH 24, 2019

Job advertising, employer branding, careers sites, social media, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. Facebook: posting an employee stories video that receives likes, comments and shares. Glassdoor: monitoring and responding to reviews.

Strategy 385

Strategy Social Media CRM Employer Branding 385

Rally Recruitment Marketing

MARCH 22, 2019

Modern audiences are incredibly savvy at sniffing out inauthentic communications, especially on social media, so one of the most effective methods of talent engagement is to let your audience hear your employees’ unedited testimony. Those videos, which are still coming in, are being published on our Twitter channel.

Mobile 295

Mobile Diversity Social Media Twitter 295

Crelate

SEPTEMBER 30, 2022

LinkedIn and other social media sites (Twitter, Facebook, or wherever your industry hangs out) should be a frequent stop in your reach out plan with talent  and  clients, serving as a place of connection, credibility, and relationship building. . Your Company's Social Media Profile is Your Virtual Storefront. Absolutely.

Social Media 109

Social Media Media Industry Linkedin 109

Rally Recruitment Marketing

JUNE 5, 2021

Coming of age in a social media-filled world and entering the workforce post-pandemic, Gen Z’s wants and desires look very different from previous generations. . While Millennials are considered “digital pioneers” who witnessed the explosion of technology and social media, Gen Z was born into a world of peak technological innovation.

Social Media 275

Social Media Media Video Education 275

Rally Recruitment Marketing

OCTOBER 17, 2018

Employee generated content, also called EGC, refers to social media content that is created and shared by employees. When employees create and share EGC, they are blasting out messages about what it’s like to work at their organization to everyone in their social networks. Work anniversaries. Themed treat days.

Social Media 363

Social Media Media Banking Culture 363

Rally Recruitment Marketing

FEBRUARY 19, 2020

The medium we’re using: Are images, blogs or video working best on a given platform? We also have content planned around social media holidays too, like national intern day, spouses day, siblings day and more. If you’re looking for a list of social media holidays you can tap into, Sprout Social has put together a great resource.

Recruitment Marketing 332

Recruitment Marketing Social Media Facebook Media 332

Rally Recruitment Marketing

JANUARY 10, 2021

Tell employee stories through video. While in the past, employee story videos were an aspiration for many talent acquisition organizations, one thing that’s changed this past year is that people are much more comfortable on video because of using tools like Zoom. We use Audio Jungle for royalty-free music clips.). Nestlé U.S.

Recruitment Marketing 373

Recruitment Marketing Strategy Talent Acquisition SEO 373

Rally Recruitment Marketing

JANUARY 30, 2021

According to CareerArc , 68% of Millennials visit an employer’s social media page specifically to evaluate the employer’s brand. by creating content to help candidates navigate your offer processes, such as videos and infographics. Stage: Apply for Jobs. The candidate and employee journey, from prehire to retire.

Employer Branding 377

Employer Branding Social Media Onboarding Video 377