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Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. You can’t measure employer brand on traffic to job listings or even to your company profile. Employer brand management needs to be thoughtful and authentic. What makes an Employer Brand?

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Q&A With Whitney Wallace, Recruitment Marketing Rising Star

Rally Recruitment Marketing

In their feedback to her nomination, members of the independent panel of judges noted: “Whitney’s passion is evident in the creative ideas that she’s able to execute, the way that she’s able to overcome blockers, and how she’s supporting others at the organization in implementing employer brand and recruitment marketing strategies.”

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The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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Don’t Fear the Bad Review

Glassdoor for Employers

In fact, when the public sees no bad scores under a company or product profile, 95% suspect censorship or faked reviews are in play, according to a 2013 Revoo Insight Research report. Bad reviews can help improve your culture. The post Don’t Fear the Bad Review appeared first on Glassdoor for Employers.

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Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The transparent culture at Zillow is demonstrated in Rascoff’s honesty. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

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3 Must-Haves for the Ultimate Candidate Experience

CareerBuilder

As CareerBuilder’s new e-book, “The Age of Talent is Here: Recruitment for a New Era, ” details, today’s candidates are searching for three key factors when researching prospective employers – and by providing these three things, you’ll be well ahead of the competition. 3 Must-Haves for the Ultimate Candidate Experience.

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5 Tactics to Attract and Engage Millennials

Social Talent

There is a clear business case to have these discussions and to change the culture in the workplace to attract and retain millennial talent. Once on social, you should consider pushing out messages that will appeal to this audience such as highlighting the company culture, behind-the-scenes videos, employee spotlights etc.