This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials. Remember, your employerbrand is the value proposition that you offer employees and candidates.
Recently I was a guest on The EmployerBrand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. When I got into the field of Recruitment Marketing in 2014, the field was really only just starting out. Recruitment Marketing was long overdue! .
Yes, finding the best candidate for the job in 2014, is no easy task. When those stories focus on things potential candidates desire in an employer, it becomes EmploymentBranding. Not once is Deloitte’s branding or cultural message shoved down your throat or forced upon you.
More and more organizations are hiring Recruitment Marketing professionals and launching employerbrand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.
In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employerbrand. In fact, it’s hard to find any literature that simplifies EmployerBranding. So this is where the idea was born for EmployerBranding For Dummies®.
You can download for free below: Now onto the most popular blog articles of 2014 (ranked in order of popularity): 1. Forward Thinking Recruiting Trends for 2014. This post goes into the benefits of becoming an early adopter on the next wave of technology and innovation. 3 Disruptive Trends in Recruiting’s Near Future.
Just like in consumer marketing, employmentbranding (a crucial part of the recruitment process) is built on many moving parts that make up the overall image. And just like in consumer branding, employers need to constantly identify the parts in motion, including the ones that aren’t fully in the marketing team’s control.
We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms.
We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms.
Amazing EmployerBranding. Great employerbranding starts from within. Current employees make the business what it is and it’s the best place to seek inspiration when crafting a powerful employerbrand. This will help you build your employerbranding blueprint. Straight Talking Recruiters.
Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. PBR was pushed aside by big brands with big budgets. Employerbrand takeaways Lesson #3 : Avoid trying to cater to everyone.
OK, so you’ve built a quality pipeline full of perfect-fit candidates, and your on-point employerbranding content is keeping them aware of the amazing benefits of your company as an employer. Value: We’ll offer the peak salary and benefits for your skill level. But there’s still work to be done. Ask, Don’t Tell.
Employee engagement programs can be tough to measure, but, ultimately, investments in your company culture and employerbrand lead to recruiting cost and time savings, higher candidate quality, upped productivity levels and increased retention rates. By investing in its employerbrand and company culture initiatives, Expedia, Inc.
Based on the 2014 APA (American Psychological Association) Work and Well-Being Survey, only half of participating workers felt that their employer was honest with them. Making open communication part of your company culture will benefit you in many ways. Builds Trust. Find ways to make your office space more open and more fun.
If you’re just starting out with Glassdoor , you may be wondering if you’re taking advantage of all the tools you should be–in order to maximize this unique employmentbranding platform. The following nine steps are free and make a world of difference to your brand, specifically to top candidates.
This is why it is so important to attract quality passive talent who is are aware of your organization and employerbrand when they are ready to make a career change. Site Survey, October 2014 ). Attract candidates through your employerbrand. How can they benefit from being part of your organization?
As a recruiter, asking your CEO, CHRO, CFO or COO for additional budget to recruit a critical position at your company or to promote your employerbrand to attract and influence potential candidates may feel only slightly less painful than a root canal. Now, put on your marketing hat. Step 3: Make the C-Level pitch.
He was arrested in 2014 and convicted last week of treason. This tool is ideal for recruiters in tracking competitors, and getting inspiration for your employerbrand strategy. Plus, these talent-attraction benefits would be more for senior or high-paid employees. A warning to job seekers perhaps?
When there’s a good match, and a person ends up at a company that’s a good fit, everyone benefits. On the other hand, a bad employment experience can be devastating, affecting not only a worker’s morale and health but also relationships with friends and family. The cost of a bad hire. The power of engagement.
The 2014 Cisco Visual Networking Index predicts that, by 2019, 80 percent of Internet content will be videos, which means recruiting strategies need to start adjusting. Employerbrand videos. But my company doesn’t have a brand,” you might say. A 2014 survey conducted by the Talent Board found that 77.3 days to 22.9
140 million came from Marketing solutions revenue, which rose about 32% from Q2 2014. New Research Proves Job Ads are the Doorway to Your EmployerBrand. That means your job postings are your doorways to your employerbrand, as only after a candidate sees the posting will they research the rest of your company.
But it can greatly enhance and amplify the employerbrand you’ve worked so hard to establish and nurture. you build serious trust between employer and job seeker. Here are four important benefits: Job seekers can learn about your company’s Glassdoor content without ever leaving your career site. Option #2).
You need to prove to candidates that your company is THE company to work for and that your employerbrand, your benefits and your growth opportunities are better than those of your competitors. In 2014, mobile app usage grew by 76%, and in 2013, it grew by 103%. It’s not enough to offer good jobs anymore.
Recruiting costs can sometimes be unpredictable – salaries don’t get negotiated in the most optimal way, benefits packages may turn out differently than you planned, and you may end up sending more jobs to search that you originally planned. Do you know if you overspent on your recruiting budget this year?
Recruiting costs can sometimes be unpredictable – salaries don’t get negotiated in the most optimal way, benefits packages may turn out differently than you planned, and you may end up sending more jobs to search that you originally planned. Do you know if you overspent on your recruiting budget this year?
A 2014 Glassdoor survey showed that 68% of employers were dissatisfied with the job boards they were using. Your nice-to-haves list might include the ability to post Company Updates, list benefits, or target talent from your competitors’ pages. Are you getting the candidates you want at a fair price from the job boards you use?
The oldest Gen Z-er’s (the generation with those born somewhere between 1995 and 2014) are now 22 years old —walking off the graduation stage and into the workforce. In this context, employerbranding will matter more than ever, because Generation Z will find any marketing material that your team puts out. They won’t read it.
The result is that in 2015, 39 percent of GoDaddy’s engineering interns and new grad hires are female, compared to only 14 percent in 2014. When developing your marketing and employerbrand collateral, consider how these reflect on your workplace culture. Family leave benefits.
What about benefits? What about benefits? There is only passing mention of “benefits, perks, and learning and growth opportunities,” and I wish we got more about that. Will my work there matter? Is this a place where I can belong? And a few practical ones: Will I be able to work where I want to? Is there a job for me?
Headquartered in the UK, with 350+ employees located around the world, Brandwatch has been a Jobvite customer since 2014 and currently uses the Jobvite Hire, Refer, and Engage solutions. Talend Achieves EmploymentBrand Celebrity Status. A Jobvite customer since 2014, Talend uses both Jobvite Hire and Engage.
Headquartered in the UK, with 350+ employees located around the world, Brandwatch has been a Jobvite customer since 2014 and currently uses the Jobvite Hire, Refer, and Engage solutions. Talend Achieves EmploymentBrand Celebrity Status. A Jobvite customer since 2014, Talend uses both Jobvite Hire and Engage.
With employerbranding and recruitment marketing initiatives taking priority, employers are optimizing ways to attract and engage quality talent. Benefits — Benefits are a proven seller. Employer of Choice Awards — We’ve preached showcasing your awards on your career for years.
They assess the needs of their own organization and the needs of the customer to make a partnership that will benefit everyone involved. Recruiters also identify the needs of the employer and potential employee. That way, they take care of the needs of the customer and themselves simultaneously. Relationship management.
As a tech employer, Google stands to benefit from raising awareness about this issue. This update provides a cool look-back on all Emirates achieved in 2014, and gives prospective cabin crew trainees a look at what they can expect. A win-win. Twitter advertising isn’t new, but advertising on users’ profiles?
AT&T With both benefit coverage and employer resource groups, AT&T strongly promotes diversity within its workforce. They support LGBT employees and benefits coverage.” – Anonymous Employee ( San Francisco, CA ). Bank of America. Bank of America continues to be recognized for their diversity efforts.
percent of executive officer positions, we’re proud to boast an executive board made up of six women, totaling 33% of the executive leadership positions at Glassdoor ( Center for American Progress, 2014 ). Considering women make up almost 52 percent of all professional-level jobs yet only 14.6
This realization first dawned on video game developer Ubisoft Montréal , a studio of Ubisoft , when it was revamping its employerbrand in 2014. That doesn’t mean they talked about the salary or benefits package, though. In 2014, the percentage of women hired in tech positions at the studio was 5.5%.
As Angela explains, the benefits are undeniable: former employees are proven resources, already familiar with culture, require less training (and, thus, fewer costly onboarding resources) and tend to have much higher retention rates. As organizations and recruiters well know, poor applicant experience can drastically damage employerbrand.
For example, lots of career pages still show off perks like video games and ping pong tables, but these benefits can signal a culture that’s built with male millennials in mind—and may subconsciously turn off candidates that don’t fit that mold. Of course, you’ll also need to pay careful attention to the details. Final thought.
As per a LinkedIn report , 70 million members (out of a total of 300 million) changed their jobs in 2014 which comes to a whooping 1,91,781 job change per day! With the ever increasing demand for productivity, employers today are determined to hire the right fit who can truly make a positive impact to their organizational workflow.
Six months later,” Nikos recalls about the 2014 event, “there were 15 of us. As the summit and its purpose grew and evolved, Nikos recognized other benefits to organizing a regular company retreat. “We When colleagues are more familiar with each other beyond their usual working relationship, there’s a tangible benefit to the business.
According to LinkedIn data , job candidates say that a company’s mission and vision is even more useful to hear from interviewers than salary and benefit information. of job seekers said that not knowing or disagreeing with a company’s mission, values, or purpose is a deal-breaker for them when looking for a future employer.
If you’ve read some of our previous articles on employerbranding , you’re probably well aware of how great of a tool it is to attract high-quality employees and retain your existing ones. As we’ve mentioned, building an employerbrand is not exactly something that can be done overnight, and there’s no one-size-fits-all solution.
Mustering Out: Where Employers Go From Here. Employers should see two primary benefits from these or similar veteran recruiting or hiring programs. But it’s almost always worth it.
We organize all of the trending information in your field so you don't have to. Join 123,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content