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RecruitmentMarketing has changed a lot over the past decade. Recently I was a guest on The EmployerBrand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. How the RecruitmentMarketing space has changed over the past decade.
Great RecruitmentMarketing campaigns show, rather than tell. They give candidates a picture of what it’s like on the inside of a company, and allow you to define and share your brand story, while supporting your business and hiring goals. This has helped us build brand awareness and support our ongoing recruitment goals.
More and more organizations are hiring RecruitmentMarketing professionals and launching employerbrand programs. One way to think outside the box and develop fresh recruiting content is by drawing inspiration from industries outside of the RecruitmentMarketing space. Visualization.
The 2014 HR Technology conference is a wrap and if we had to sum up the experience with a prediction for next year, we’d say: 2015 will be all about how your employerbrand fits into the best recruiting strategies. Cindy Lombardo, Director of Candidate Marketing, Yoh. How Do The Best EmployerBrands Do It?
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials.
Here is our weekly feature in which we share the top articles we enjoyed from the last week about recruitmentmarketing and other recruitment trends. Storify: SmashFly Soars at #HRTechConf 2014. Video: SmashFly – Powering the Modern Recruiting Organization. Also read Stacey Zapar’s post on the topic.
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitmentmarketing and other recruitment trends. This week we’ll be covering mobile recruiting, employerbranding, best companies to work for, recruiting content and better emails.
I offered to give them a crash course on employerbranding and candidate experience, and we spent an afternoon brainstorming ideas for both. This is all great news and, altogether, has underlined the need to formalize their recruitmentmarketing efforts. This is not because they don’t think employerbrand is important.
Here is our weekly feature in which we share the top articles we enjoyed from the last week about recruitmentmarketing and other recruitment trends. This week we’ll be covering sourcing, quality of hire, military hiring, employerbrand and LinkedIn. — Lori Sylvia (@lorimsylvia) November 11, 2014.
Before we get to the blog articles, I did want to promote our most popular content piece of the year which was “Your Buzzword Guide to the Recruiting Conference Season” This guide provides a great overview of the key trends and terminology being used in the talent acquisition marketplace and explains the significance of each.
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitmentmarketing and other recruitment trends. This week we’ll be covering recruiting budgets, technology innovation in recruiting, evolution of sourcing, job supply and demand and email tips.
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitmentmarketing and other recruitment trends. This week we’ll be covering recruitment trends for 2015, mobile recruiting, and recruitmentmarketing . Tweet(s) of the Week (NEW!):
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitmentmarketing and other recruitment trends. This week we’ll be covering LinkedIn, recruitment challenges, performance curves, recruitment trends and Career Site. Tweet(s) of the Week (NEW!):
Here is our weekly feature in which we share the top articles we enjoyed from the last week about recruitmentmarketing and other recruitment trends. This week we’ll be covering Recruitmentmarketing as an emerging category, the candidate experience, silver medalists, HR’s evolution and sourcing.
Here is our weekly feature in which we share the top articles we enjoyed from the last week about recruitmentmarketing and other recruitment trends. This week we’ll be covering making an impact, future recruitment trends, anatomy of a story, candidate bill of rights and Halloween costume rules.
Here is our weekly feature in which we share the top articles we enjoyed from the last week about recruitmentmarketing and other recruitment trends. Big Trends in HR Technology in 2014 and Beyond by Trish McFarlane ( @TrishMcFarlane ). Second Turn of the HCM Horse Race by Bill Kutik ( @BillKutik ). Worth a read!
On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitmentmarketing as an industry. The event was the culmination of a year long process with leading recruiting organizations that participated in the 2014 Candidate Experience Awards. You can see the winners here.
Leading companies are beginning to take a step back, re-examining their recruitment processes, and providing the same rigor around the idea of an integrated talent acquisition model that will drive candidate experience. Looking Back at 2014: End-to-end talent acquisition requires its own integrated model separate from talent management.
You are going to be hearing a lot about recruitmentmarketing in 2016. In fact, they are technically a recruiter’s consumers. You need to prove to candidates that your company is THE company to work for and that your employerbrand, your benefits and your growth opportunities are better than those of your competitors.
Workday is the fastest growing ATS on the market with a 570% increase in adoption from 2014 to 2016. SmartRecruiters , a San Francisco startup, was an early adopter of the recruiting software marketplace. Lever , another San Francisco startup, is making a name for its focus on diversity and metric-based recruiting.
The event was the culmination of a year long process with leading recruiting organizations that participated in the 2014 Candidate Experience Awards. — Chris Brablc (@cbrablc) September 19, 2014. — Chris Brablc (@cbrablc) September 19, 2014. — Josh Schwede (@joshschwede) September 19, 2014.
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitmentmarketing and other recruitment trends. Continue Reading → The post 5 Best RecruitmentMarketing Articles of the Week 2.28.15 appeared first on SmashFly Blog. appeared first on SmashFly Blog.
We love a good creative recruitmentmarketing campaign that really stands out from the crowd. Here are our 5 favourite recruitmentmarketing campaigns that really appealed to our innovative side: 1. IKEA’s ‘Career Instructions’ Probably one of the most famously creative recruitmentmarketing campaigns.
One of the longest-running and most successful recruitment podcasts, Matt Alder brings an insane amount of knowledge and expertise in the field of talent acquisition. With almost 200 episodes, Alder has been supplying recruiters with powerful industry content since 2014. The EmployerBranding Podcast – Jorgen Sundberg.
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitmentmarketing and other recruitment trends. This week we’ll be covering upcoming recruitment trends in 2015 as well as a look at the value of recruitment automation. Tweet(s) of the Week (NEW!):
Reading old blog posts from Seth Godin, I was recently reminded of a 2014 post titled, “Trust and Attention, the Endless Dance.” In recruiting, if you have a stronger (read: more trusted) employerbrand, you’re in great shape. It’s no wonder we’ve seen an increase in the cost per application across sources.
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitmentmarketing and other recruitment trends. This week we’ll be covering high performance recruitmentmarketing, sports and HR, candidate experience, passive candidates and influencing on Twitter.
The world of Human Resources (HR), talent acquisition and management spent an awful lot of time in 2013 discussing the topic of employerbranding; conversations that will only intensify in the years ahead, especially as the competition for talent intensifies.
Several years ago, I plugged in a simple search for “employerbrand” on LinkedIn. Over the past few weeks, I’ve had a number of calls with individuals new to or interested in employerbranding. Over the past few weeks, I’ve had a number of calls with individuals new to or interested in employerbranding.
This means less of your target audience is seeing your posts and response rates to InMails will continue to get worse (particularly for agency recruiters). In 2014recruiters have still been heavily reliant on LinkedIn but moving into 2015 the industry is going to be forced to look beyond this platform for sourcing.
This means that most candidates don’t arrive at your careers page “ready to apply” In fact, Forrester research indicates that it can take as many as 8 brand touchpoints to influence a decision. It’s simply an interaction between someone and your employerbrand. Brand first.
This series is a partnership with SmashFly covering the key elements and examples of nurture in a recruitmentmarketing strategy. This is why it is so important to attract quality passive talent who is are aware of your organization and employerbrand when they are ready to make a career change.
Today, it’s more important than ever to build a strong employerbrand and provide a positive experience for candidates to compete for top talent. And that means you have to be just as detail-oriented and scrutinize every element of the employment experience. So, what does this mean for recruiting and employerbrand?
If you said less than highly effective, you would be among the 76% of organizations who answered the same question in Brandon Hall Group ’s 2014 Talent Acquisition Study. These are exactly the kinds of activities recruiters are prioritizing at highly effective hiring organizations. Extremely Effective.
I can’t believe 2014 is almost over, and a new year is upon us. Today, success in talent acquisition requires a new way of thinking – broadening efforts beyond “source, hire, repeat,” and embracing candidate relationship management, recruitmentmarketing, and other emerging key practices.
Can you recall the last system with such a great ROI that it led to a deeper talent pool, an improved employerbrand, and a faster time to fill – with higher quality candidates to boot? Together they have story after story, each with their unique take on challenges and successes working with a recruitment CRM.
If you’re new to podcasts, or you’ve had your fair share of working your way through them but can’t seem to find ‘the one,’ then from the research carried out by Recruiting Brainfood , we’ve compiled a list for recruiters to subscribe to. You can find The EmployerBranding Podcast on Apple Podcasts , Spotify , Sticher or SoundCloud.
In 2014 , the use of Snapchat in recruitment put all the emphasis on the candidate. Nowadays, if you’re still only using SnapChat as a method of creative job application, you’re missing out on it’s potential as a recruitment tool… big time. Recruitmentmarketing will be HUGE in 2016! That changed in 2015.
This week, thousands of HR and recruitment professionals flocked to San Fran for the 2014 Talent Connect conference, put on by LinkedIn. We talk around it, tangentially related topics or piece-meal it, focusing on specific elements needed to get to what that feeling represents: a desirable employerbrand, a marketable culture.
HRWARE (@hrwarefeed) November 26, 2014. What to expect: Up to the minute research, trends, updates and reports from the UK recruitment industry. And while he may have had a relatively quiet 2014, his latest Facebook and Twitter posts have promised that 2015 will be one of his busiest yet! HR #ATSFail pic.twitter.com/Twxg18mbN7.
Note : In partnership with SmashFly , this series covers key elements and examples of nurture in a recruitmentmarketing strategy. Although replying to every applicant can be challenging, this will pay employerbrand dividends when candidates leave their own interview reviews on Glassdoor.
WayUp – The Campus Recruiting App for Attracting Talent to Apply Photo source: WayUp’s website WayUp, formerly known as Campus Job, is a young company founded in 2014 to create a platform where college students or fresh grads and employers can easily connect. With a database of more than 4.5
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