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This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employerbranding. That was 2015, and the rest is history.
Did you know 42% of job applicants who had a negative candidateexperience say they would never apply to that company again? 78% say they would share their bad candidateexperience with their network. 34% of candidates would even publicly share their negative experience on social media for the entire world to see.
Candidateexperience describes how a job seeker perceives an employer’s hiring process. A poor candidateexperience, for example, can leave job seekers feeling ignored, annoyed and frustrated. Things that can lead to a negative experience include: Complicated, lengthy applications. Damage to employerbrand.
The second Glassdoor EmployerBranding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. ” Jennifer Johnston , Head of Global EmployerBranding at Salesforce. How does a company hire 5,000 people in one year?
It’s 2015 planning time. It’s time to figure out your 2015 recruiting goals, strategies and tactics. We needed to “walk the walk” and deliver a great candidateexperience and hire a rockstar for EmployerBranding to showcase our vibrant employerbrand.
This week we’ll be covering recruitment trends for 2015, mobile recruiting, and recruitment marketing . Webinar: The Trilogy of Modern Talent Acquisition: Recruitment Marketing, EmployerBranding and Unified Analytics. Happy Holidays: Have a Smashing 2015 from the SmashFly Team! Tweet(s) of the Week (NEW!):
So, while finding the best candidate for the job in 2014, is no easy task, if you want to attract the best talent now, and stop it being stolen from you in 2015, you need to start properly investing in “ the single most disruptive recruitment technique we’ve seen in 2 decades ” – EmploymentBranding 3.0.
Top Recruitment Blogs from October 2015: A Recruiter’s Guide to Building a Strong LinkedIn Network. The strength of a recruiter’s candidate pool is only as strong as their network. Therefore, in order to build a great candidate pool, you need to build a strong LinkedIn network. That’s a lot of good stuff! ARRRRRRRRGHHHHH!
Blog: Throwback Thursday: 3 Key Audiences for Communication in the CandidateExperience. Your Company’s Biggest Recruitment Challenge for 2015 by Katelyn LaGarde ( @KatelynLaGarde ). Top 5 Things To Consider To Win The War For Talent in 2015 by Becky Marks ( @BeckyGMarks ). Tweet(s) of the Week (NEW!):
In fact, LinkedIn’s 2015 U.S. Aside from using social media to search for high-quality candidates, make a resolution to step up your social media game. As of November 2015 , there were 3.8 Construct your employerbrand. Improve candidateexperience. What is candidateexperience ?
In a lot of ways, a company’s employerbrand is like a meme. There are countless things that contribute to your employerbrand. For example, a 2015 report by LinkedIn found that 83 percent of job seekers would change their mind about a company after a terrible interview experience.
Reason #3: Job Posting Does Not Attract All Qualified Talent According to LinkedIn’s 2015 Global Talent Trends report , only 30% of the global workforce is active talent, meaning these individuals are actively looking for new career opportunities. You need to have presence on the platforms where your target candidates are.
The same study, which also surveyed more than 5,000 workers, found that 58 percent of candidates are less likely to buy from a company they applied to if they didn’t get a response to their application ; 69 percent are less likely if they had a bad experience during the interview, as are 65 percent if they didn’t hear back after an interview. .
In a time when talent acquisition is being disrupted by consumer marketing and new technologies, he is an innovator in employerbranding and truly gets recruitment marketing, which is why he started Proactive Talent Strategies in 2015 (and why we decided to partner with his consultancy!):
3 Key Audiences for Communication in the CandidateExperience. The CandidateExperience is becoming incredibly important not only to attract, convert and sell qualified candidates but to improve your relationships with your customers. Forward Thinking Recruiting Trends for 2014. Happy New Years!
It should be a tremendous discussion on the key trends affecting the candidateexperience and talent acquisition as a whole in 2015 and beyond. Below is the full description of the webinar (you can register below): The Modern Talent Acquisition Trilogy: EmployerBranding, Recruitment Marketing and Unified Analytics.
But recruiters should view their leaders from an employerbranding perspective, as this kind of recognition trickles down to the candidateexperience. That kind of personality in the boardroom might lead some candidates to imagine a high-pressure workplace where they would face unreasonable demands.
You may think I would be content to “keep up the good work” in 2015 … but since I’ve been such a good boy this year, there are a few things on my wish list that are as ambitious as you can get as an industry analyst. This year, I built a model for measuring the impact of employerbrand.
From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. In employerbranding, it’s common to be considered an appetizer to marketing rather than actual recruiting. A Certain Je Na Sais Quoi:Employer Branding Activation.
And a bad candidateexperience can knock both your brand reputation and your profits. A 2016 survey by Career Arc asked 1,200 professionals what they thought about their hiring experience. And there’s nothing like the power of word of mouth to ruin an employerbrand. Enter, the candidateexperience survey.
You’ll let great candidates slip away. In 2015, a staggering 47% of declined job offers were the result of candidates accepting other jobs , according to MRINetwork. The reality is: you’re likely not the only role your candidates are applying for. . — It can impact your employerbrand.
We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. So what can all of this teach us going forward in 2015? ease of use is optimised.
In 2015, the Army Marketing and Research Group partnered with McCann Worldgroup to roll out “the Army team” campaign. Today, the US Army is heavily invested in employerbranding, and its efforts to reach recruits goes beyond simply pointing a finger.
They do the best they can to create the perfect employerbrand that job seekers just can’t resist. The 2016 CareerBuilder Candidate Behavior study found that only 36 percent of job seekers apply for a job without looking into the organization first. Candidateexperience is incredibly important when it comes to attracting talent.
[View the story “The Social Chatter of TalentNet Interactive 2015″ on Storify]. The post Takeaways from #TalentNet on Data, Employee Experience & Recruitment Marketing appeared first on SmashFly Blog.
This year’s Glassdoor EmployerBranding Summit , Sept. 25, 2015 in San Francisco, is going to be a full day of employerbranding , employee engagement and candidateexperience best practices from true experts who live and breathe this stuff. Need a little more convincing? We don’t “do” boring.
Whether you’re looking to get started in social recruiting or need to engage people around employmentbranding, social sourcing, and candidateexperience, the Social Recruiting Strategies Conference 2015 San Francisco (#SRSC) is the conference that is fully dedicated to helping you optimize your social recruiting.
Though we work with them every day, communication between candidates and our staffing firm clients can always be made clearer, more open and more productive. The company’s employmentbrand is defined (25 percent). Career goals and new jobs. The salary range is defined (77 percent). The benefits package is described (60 percent).
This week we’ll be covering the candidateexperience, what it means to be a recruiter, social sourcing and the future of the global workforce. Before we begin, I’d also like to share news and articles from us this week that you should check out: Blog: The NEW CandidateExperience Journey [Infographic]. Great! : Great!
This week we’ll be covering employerbranding, LinkedIn, systems integration, Talent Analytics and loyal employees. — Lars Schmidt (@ThisIsLars) February 5, 2015. I love this infographic from @smashfly on the candidateexperience! — Madeline Laurano (@Madtarquin) February 4, 2015.
As the workforce changes, talent acquisition needs to keep pace and recruiting leaders must rethink their approach to finding talent and focus on the candidateexperience. Predictions for 2015. Organizations regardless of industry or company size are embracing video tools for branding, sourcing, interviewing and onboarding.
9 Stats Key to Providing a Great CandidateExperience in 2016. LinkedIn tells us that a whopping 62% of talent acquisition leaders cited employerbranding as a top priority at their company in 2015 – a figure that was up from 58% in 2014. Out Leadership (@OutLeadership) December 28, 2015.
For many folks, a major resolution in 2015 will be looking for a new and more satisfying job—and what better way to get started than by asking friends and connections for referrals? 2) Create candidate-driven experiences. It’s the most visible to the candidate and can be the most painfully opaque. Get feedback!
This is why it is so important to attract quality passive talent who is are aware of your organization and employerbrand when they are ready to make a career change. The key to providing this kind of candidateexperience is implementing a modern recruitment marketing strategy that includes nurture.
percent in the past decade, and twice as many online retailers with 100 employees or more have gone to market than traditional brick and mortar between 2011 and 2015. Number two, retailers are going to have to change their recruitment strategy to focus more on employerbranding and candidateexperience to attract these sought-after workers.
In response to a disproportionate interest in our content on employerbranding strategies and best practices, my team and I at Jibe launched our inaugural State of EmployerBranding survey in Q3 2016. No Surprise: Employee Happiness and EmployerBranding Are Closely Connected. This is an important point.
and I presented a webinar that outlined ten actionable trends that we think will make a difference in talent acquisition (TA) in 2015. Is your employmentbrand simply irresistible? And are your employees brand ambassadors for your organization? So what else do you think will be important for Talent Acquisition in 2015?
We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. So what can all of this teach us going forward in 2015? ease of use is optimised.
Whether you like it or not, candidates are scouring the internet to learn everything they can about your organization—it’s simply the nature of decision-making in 2016. Employerbranding, the concept of how people perceive a company as a place to work, plays an important role in this research process.
But don’t worry, we did it for a good reason and we urge you to keep reading to find out why this little experiment is so important for both recruiters and employers in 2015. Charu Malhotra (@cm_charu) April 17, 2015. The True Story Behind the Hoax. How to: Handle Negative Comments About You and Your Business.
Not only this but Daniel Sanders , LinkedIn’s Solutions Consultant for Talent Branding, tells us the following: “In 2015, across LinkedIn globally, videos shared in the feed had 100 per cent greater engagement and 75 per cent greater share rate.”. Video can cut through the staid landscape and really grabs the attention of jobseekers.
March 25, 2015. I agree with @JasonDiscovers and @Zappos '' @TonyHsieh : "Your culture IS your brand." March 25, 2015. Remember that employerbrand we keep talking about? Build an employerbranding culture with all team members by creating an employerbrand roadmap. March 25, 2015.
Talent acquisition is now coordinating employee-written testimonials, posting updates on social media, and even hiring writers, designers and videographers to produce stories about their employerbrand. But what types of content actually motivate candidates to apply? Employee/Recruiter Blogs (15.5%). Financial Information (22%).
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