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You've probably seen one of the many articles popping up this week covering the major trends emerging in socialmedia as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to social recruiting?
I wanted to see how Recruiters we’re handling and managing their employerbranding during this pandemic. I reached out to Zack Gallinger from Talent Hero to get his perspective on how to handle so many changes and how Recruiters should be responding to employmentbranding and socialmedia during this time.
Here are five reasons why you need to focus your employerbranding efforts on video now and in the future. These two platforms alone account for at least 60% of all digital media time spent today. Video Is Great For SEO Want your employerbrand content to show up on the first page when people do a Google search?
They browse search engines, socialmedia and career sites to find jobs. This means employers can attract top talent through strong employerbranding and compelling job content that showcases the things that make a position impactful and rewarding. Great storytelling separates your employerbrand.
How to recruit employees effectively on socialmedia. A quarter of all job seekers use socialmedia as their primary tool for job searching. At the moment, seven out of ten 18-34 year olds report having found their previous job through socialmedia. Keep an eye on the following social recruitment trends.
Shavonne Thomas, North America EmployerBrand & Recruitment Marketing Partner at AstraZeneca, shared her approach to crafting communications that tap into candidate emotions during this critical stage. From there, Shavonne crafts mini-EVPs that act as a guiding star for communications to that group.
By the end of 2016, Snapchat’s US user base is projected to have increased by 27% from the start of the year, and the app is expected to add twice as many new users through 2020 as Twitter and Pinterest. As such it is now the perfect medium on which to promote your employerbrand and have it seen by thousands of people.
In today’s society, socialmedia has dramatically changed the way we communicate, be it in our home or at work. But letting your employees use socialmedia at workplace may sound counterproductive, doesn’t it? INTERESTING STATS: A 2016 research stated that 8 out 10 employees use socialmedia at their workplace.
Embrace social and mobile recruiting. You’ve heard about the importance of social and mobile recruiting, and you’ve been meaning to ramp up your tactics, but…no more excuses! Your first recruiting resolution of 2016 should be to create or enhance your social and mobile recruiting strategies. Construct your employerbrand.
But the good news is both of these issues are easily fixable on our end if we start paying more attention to our employerbranding efforts at each stage of the candidate decision-making process: 34% of job seekers cite not knowing what it’s really like to work at the company as a stumbling block. Follow us on LinkedIn.
If you manage your employerbrand presence across numerous social sites like Facebook and Instagram, it’s time to rejoice! The post 8 Watercooler-Worthy Recruitment News Stories to Discuss this Week – 21st November 2016 appeared first on Social Talent. Graphic Designer – $36,000.
Highlight female employee stories on your careers blog, through video and socialmedia. Related: 8 Employee Engagement Templates to Improve Your EmployerBrand ]. Source: Bersin by Deloitte, Predictions for 2017, December 2016; 4. [Related: How the Best Companies Interview Top Candidates ]. Share employee voices.
The Search Algorithms As of May 2016, a site’s mobile-friendliness became more important than ever when Google released the news that this would be a larger factor in the ranking of a site. Not only does the sites appearance and functionality affect the throughput of a careers site, it can also support or undermine an employerbrand.
Talking about “Employer” Branding. When the concept of employerbranding was first introduced, many companies couldn’t wait to start rolling out video after video, telling us how amazing they are and why it’s so wonderful to work for them. Using socialmedia as a bulletin board.
Based on answers from 4000 talent acquisition (collected in 2016) LinkedIn began to put a perspective shape to the future of recruitment in 2017. TA leaders would like to invest more money in employerbranding. Unfortunately, it’s hard to produce a nice excel sheet for employerbranding.
But because they allow for direct contact between your company’s representatives and prospective employees, hosting a recruiting event or participating in a larger event such as a career fair can be a valuable way to promote your employerbrand and make great new hires. Match events to your 2016 recruiting plan.
9 Stats Key to Providing a Great Candidate Experience in 2016. LinkedIn tells us that a whopping 62% of talent acquisition leaders cited employerbranding as a top priority at their company in 2015 – a figure that was up from 58% in 2014. But how can you ensure a great candidate experience going forward in 2016?
Copying-and-pasting one generic InMail to dozens of candidates is ineffective, rude and will hurt your employerbrand in the long run. If you haven’t already implemented a mobile recruiting strategy, you will HAVE to do so in 2016. Pret A Manger Displays Novel EmployerBrand in Hilarious Twitter Exchange.
Being honest, when I think employerbrand content, I think over polished, over cautious, over branded sameness and shudder-worthy stock images. EmployerBrand Content that Raises Awareness. He goes on to say that almost every employer misses the top of the funnel where over 85% of potential candidates are.
Younger workers, including those in Generation Z , feel at home on socialmedia and use it for everything from watching content to staying up to date on current events — as well as researching prospective employers. Use hashtags to highlight key attributes of your employerbrand that candidates really care about.
They browse search engines, socialmedia and career sites to find jobs. This means employers can attract top talent through strong employerbranding and compelling job content that showcases the things that make a position impactful and rewarding. Great storytelling separates your employerbrand.
The Search Algorithms As of May 2016, a site’s mobile-friendliness became more important than ever when Google released the news that this would be a larger factor in the ranking of a site. Not only does the sites appearance and functionality affect the throughput of a careers site, it can also support or undermine an employerbrand.
That said, it’s no surprise we’ve seen lots of professionals in recent years move from marketing to recruiting roles, or to a hybrid role like “employerbranding manager.” Interested in the topic of employerbranding? Check out our new eBook, The 2016 State of EmployerBranding.
Employerbranding is mission critical to any company taking a strategic approach to hiring. Top talent is off the shelf quicker than ever before, the very best candidates are off the market in 10 days , and as a result it’s essential that every company portrays a strong employerbrand to help their hiring efforts.
You really need to embrace socialmedia if you want to get the attention of millennials. Millennials spend massive chunks of their day online and consume a huge amount of information, particularly on social which dominates the online experience. RELATED: The Ultimate Recruiter’s Handbook 2016 ).
Whether talent acquisition likes it or not, socialmedia has become a part of recruiting. During the job search process, candidates expect to find information about your organization as well as your employees on socialmedia. Instead, make Twitter a focal point of your employerbranding strategy. Not really.
We are excited to announce the 2016 Most Socially Engaged Staffing Agencies ranking. This ranking is a reflection of a firm’s diligence and dedication to integrating socialmedia into their business and it shows which staffing firms are harnessing the power of LinkedIn exceptionally well as a vital part of their business.
In 2016, Amir landed a job in Netflix’s recruiting department. He enjoyed the role, but later when a position as manager of employerbranding opened up, he jumped on it. Here are his five top tips for building an employerbrand that’s truly binge-worthy. But you don’t need to do all the legwork yourself.
We’ll define candidate experience, explain why it’s a critical component of your employerbrand and share five candidate experience best practices to help you create a hiring process that leaves applicants with great feelings about you as an employer. Related: How to Elevate Your EmployerBranding To Attract Top Talent.
Just six years ago, in 2016, the number of companies hiring without difficulty would have been six out of 10. This is great for employerbranding. Recruiting on socialmedia (i.e., This is important for the candidate experience, your employerbranding, and making the right hire.
Announcing the Ninth Annual 2016 Recruiter Nation Report. Autumn is here, and you know what that means: falling leaves, football tailgates, and, of course, the release of our annual 2016 Recruiter Nation Report. For now, check out the full Recruiter Nation Report 2016. Download Now.
Announcing the Ninth Annual 2016 Recruiter Nation Report. Autumn is here, and you know what that means: falling leaves, football tailgates, and, of course, the release of our annual 2016 Recruiter Nation Report. For now, check out the full Recruiter Nation Report 2016 and download here.
Announcing the Ninth Annual 2016 Recruiter Nation Report. Now in its ninth year, the 2016 Recruiter Nation Report gathered responses from over 1,600 recruiting and human resources professionals to get a pulse on the labor market and find out what makes recruiters tick.
Here are four ways Delta shifted to put the customer in the forefront, and how you can apply their approach to your candidate experience to elevate your employerbrand. Extra bonus points for evaluating your full employment experience from awareness to alumni. Lesson #1 - Step into their shoes One of Delta founder, C.E.
In fact, Aon Hewitt and People Matters found that 79% of Indian organisations project increased hiring for 2016-17. Some of the trends that follow are evidence of this, with more companies focusing on less costly channels such as employerbranding and employee referrals so as to not break the bank. EmployerBranding.
Employee Generated Content (EGC) can be the most trusted and valuable asset you have to build employerbrand equity—if collected and used the right way. It’s also integral recruitment marketing content that can be used to nurture candidate leads, shared on socialmedia and featured in job descriptions and on your career site.
Social recruiting goes far beyond simply posting a job opening to Twitter or reaching out to passive candidates on LinkedIn — and to be quite frank, doing it the correct way is an art. With social recruiting becoming a necessity for recruiting pros, how are you insuring your job opening stands out from the rest? Easy, right?!
Recruitment Marketing Top Five Recruitment Marketing Campaigns of 2016 by SocialTalent The most creative recruitment marketing campaigns can be inspiring for building your own campaign. Bad Recruitment Experiences Cost Brands Millions by Marketing Week Little things sure do add up. Exhaustive criteria are replaced with simple lists, 4.
And the best way to do this is through your employerbrand. Data from our recent State Of EmployerBranding survey revealed that the biggest challenge for employerbranding efforts is content creation. Content comes in many forms (blogs, videos, socialmedia, pictures, etc.),
In the news this week: The Future of Recruiting: Roadmap 2016. So, where does he think the future of recruitment is going in 2016? While not sexy, LinkedIn Recruiter is becoming more ATS friendly – a fact that will make it strong in 2016. And more importantly, what can recruiters do to stay on top of that change?
We’ve written a lot about how recruiters and talent acquisition can take better advantage of socialmedia as a recruiting tool. From the benefits for employerbranding to social analytics, we’ve explored the impacts socialmedia can have. That’s a bad sign for candidates in 2016.
Employerbranding is everywhere in 2016. The importance of branding in the recruitment of today’s job seekers cannot be understated. Yet, many companies are lacking when it comes to building a brand that candidates find appealing. Luckily, there are a couple of ways to do just that on socialmedia.
So what are the trending issues within staffing and recruiting as we approach 2016? The survey findings also give you a glimpse into what your peers are thinking about going into 2016. We asked respondents, “In your opinion, as you look toward 2016, what is your staffing firm’s biggest challenge?”. We’re glad you asked.
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