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Embracing “employerbrand thinking” is the next evolution to modern recruiting. It helps candidates understand not only what the job and the company is all about, it helps them see the likelihood that they will fit in and be a match to the company’s DNA. They should be your “go-tos” as brand ambassadors.
A happy, healthy employerbrand excites and engages jobseekers. But a bad brand? Your employerbrand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Candidates Take EmployerBrands Seriously.
In 2018, hiring volume is again predicted to increase with 61% of recruiters expecting to hire more people. Here’s a list of the 6 best recruiting tools you should be using in 2018 summarized in an infographic. Here’s a list of the 6 best recruiting tools you should be using in 2018 summarized in an infographic.
Candidates need more than a jobdescription and a ready-to-go resume to submit an application. Sure, those are important components, but job seekers want more than that. One tool that can help you present all of this information and content to job seekers in an effective format is a frequently asked questions (FAQ) section.
Artificial intelligence (AI) and machine learning (ML) technologies are rapidly changing the way many recruit and hire talent. Read Dice's first-ever Recruitment Automation Report to discover how you can employ new, cutting-edge technologies to source and hire tech talent faster.
In May 2018, I attended the EBrandCon Conference , in hopes to learn more about Recruitment Marketing and how other organizations are structuring their employmentbranding strategies. My dream job. Glassdoor , careers site, jobdescriptions). This was it. It was go time! Personal development (e.g.,
The EmployerBranding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employerbranding including: Using technology to drive employerbrand. Content strategy for your employerbrand. Strategies for refreshing your employerbrand.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. Since joining SiteOne Landscape Supply in 2018, Michele has excelled as a Senior Recruiting Manager, focusing on Diversity and Early Talent Initiatives.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. Since joining SiteOne Landscape Supply in 2018, Michele has excelled as a Senior Recruiting Manager, focusing on Diversity and Early Talent Initiatives.
Shavonne Thomas, North America EmployerBrand & Recruitment Marketing Partner at AstraZeneca, shared her approach to crafting communications that tap into candidate emotions during this critical stage. From there, Shavonne crafts mini-EVPs that act as a guiding star for communications to that group.
Job ads are becoming more creative and dynamic. Employers are giving more robust content on jobdescriptions rather than just listing requirements and qualifications. Here are some of the new things we’re seeing job ads that were hardly used just a few years ago: Images and video. Employer of Choice Awards.
between February 2018 and February 2020. . Throughout the strong market, recruiting professionals have had to focus on approaching the most qualified job candidates as consumers with plenty of opportunities to choose from. This may actually occur long before a candidate kicks off their job search in earnest.
When I landed in San Diego for the EmployerBranding Strategies Conference , I wasn’t sure what I was going to walk into. So, whether you’re considering attending #EBrandCon 2019 or researching employerbranding conferences in general, I hope you find my perspective on the event beneficial and insightful.
Today we released the 2018 Top Companies ranking—a list of the most sought-after employers across the US, Australia, Brazil, Canada, France, Germany, India and the UK. Hats off to you, for working tirelessly to create companies and employerbrands that resonate emotionally with candidates and inspire and engage employees.
That’s a meaningful improvement, but there’s still a lot more employers could be doing to ensure they are hiring based on a candidate’s abilities. And that starts with one of the first steps in the hiring process: writing the jobdescription. Skills-based hiring starts with rethinking your jobdescriptions.
About Latest Posts Nick Misa Marketing Specialist at Ongig Ongig's jobdescription platform that helps you attract the best talent faster. Ongig supercharges your jobdescriptions through video, images, and other media along with live chat, social sharing, and careers microsite creation.
In fact, it’s a culmination of many initiatives: candidate experience, employerbranding, recruitment marketing, diversity and inclusion. Afterall, wouldn’t you love your career site to be included on lists like The 15 Best Career Pages in 2019 or 14 Examples of the Best Company Career Sites (2018) ?
I’ve looked at a few uses of chatbots and see the main benefits affecting: EmployerBranding — Help you stand out among the crowd (<1% of company career pages have a chatbot at this point). Jobs” leads you to the chat box (below) where you can search for jobs (which leads to simple Taleo-based jobdescriptions).
Job ads are becoming more creative and dynamic. So, having the best job ads out there will require creativity. Employers are giving more robust content on jobdescriptions rather than just listing requirements and qualifications. “EmployerBranding, Meet Content Marketing”, 20 Jan.
Recruitment marketing is the name of the game this year and creating a killer employerbrand should be a top priority for your company in 2018. As the director of marketing at OneWire , I’ve become an expert at marketing jobs to both active and passive talent. So what goes into creating a great employerbrand?
Text Analyzer for JobDescriptions. Analyze your jobdescriptions for gender bias, racial bias, age bias and/or disability bias. Let’s face it: writing unbiased and effective jobdescriptions is HARD. A while ago Ongig published a post on unconscious bias in jobdescriptions.
It gives you an artificial intelligence-based search, instant microsite pages and dynamic jobdescriptions. If you’re thinking about a new company career site, you might consider Ongig’s drag-and-drop career site builder. Clients report big boosts in quality applications once they turn it on!
Some – between 16% and 35% – have sophisticated marketing practices in place, like smart nurture campaigns, a sharp employerbrand, and some really good candidate data management and performance monitoring. But many more rely mostly on batch inMail and automated job postings on social media.
The Equal Employment Opportunity Commission defines age discrimination as “ treating an applicant or employee less favorably because of his or her age.” the Age Discrimination in Employment Act (ADEA) forbids age discrimination against people who are age 40 or older. Remove biased language in jobdescriptions. In the U.S.,
Disclaimer: Since Ongig is a jobdescription platform, a higher-than average amount of people bring up jobdescription-related problems with me. . 1) JobDescriptions. Coming in at #1 is the category of jobdescriptions in general. JobDescriptions Need to be Written More Like Ads.
Most of the advice for writing inclusive job postings comes in the form of “Thou shall not’s” — a list of things to avoid. All worthy suggestions, but employerbrand teams may also want to know what they should do — especially if they’re trying to attract a more diverse field of applicants. Watch out for gender-coded language.
And all 10 positions will demand that recruiters and their companies writer better jobdescriptions , elevate their employerbrand , and enhance the overall candidate experience to differentiate themselves and engage in-demand candidates. Here are the 10 hottest jobs as measured by hiring growth: in the 2018 U.S.
Here are 10 things employers must do to successfully recruit top talent in 2018: Treat each candidate like a customer. Consider using Skype video screening interviews to save time.Make jobdescriptions accurate, fun and exciting. Make jobdescriptions sell!De-emphasize Be creative.Never stop recruiting.
It’s such a top priority that if an employer doesn’t offer flexible options, candidates will wait for one that does. So, tout your flexibility if you’re offering it — and put it high up in your jobdescriptions. Optimize your jobdescriptions for search engines. Include a video with your jobdescriptions.
Salary info increases applications & boosts employerbrand. Candidates look at salary information to decide if they’ll apply for the role or just ignore the job posting and move on to the next. It also creates a sense of fairness and equity, which benefits your employerbrand. .” 2.
You may be familiar with the statistic that candidates spend an average of 14 seconds looking at a jobdescription before deciding whether to apply. This realization first dawned on video game developer Ubisoft Montréal , a studio of Ubisoft , when it was revamping its employerbrand in 2014.
With quit rates at an all time high and more open jobs than unemployed people, it's safe to say competition for talent isn't going to get lighter anytime soon. Maintaining a strong employerbrand: 44% of companies are investing even more in their image. As recruiting expert Ed Nathanson says , “It’s about dedication.”
By the time a job-seeker becomes an applicant, they will have expended energy finding your job-posting, reading your jobdescriptions, considering their own qualifications, and filling out the application itself. But employers can shift this balance by committing to sharing the workload of online applications.
By the time a job-seeker becomes an applicant, they will have expended energy finding your job-posting, reading your jobdescriptions, considering their own qualifications, and filling out the application itself. But employers can shift this balance by committing to sharing the workload of online applications.
Use inclusive language in your job posts The language you use in your job posts encourages or discourages prospective diverse candidates from applying. If your diversity goal is to recruit more women employees, adjust your job ad language to make them more appealing to women.
To create a screening questionnaire: Using the jobdescription, identify the essential requirements and rank in order of importance. Plus, you can still make changes to your jobdescription if necessary because you haven’t already posted it. A good selection process requires a good jobdescription.
Hiring managers tasked with posting cybersecurity jobs are seeing those postings linger for months, and recent studies show that there’s no end in sight to the shortage. It could start with the jobdescription that’s posted to attract candidates through the rest of the interviewing process.
It’s important to get a good fit for the role right from the start because a lot of employee turnover happens within the first 45 days of employment. To ensure you’re hiring the right person, recruiters need to: Ensure jobdescriptions are realistic and clear. EmploymentBranding. Candidate Engagement.
It’s important to get a good fit for the role right from the start because a lot of employee turnover happens within the first 45 days of employment. To ensure you’re hiring the right person, recruiters need to: Ensure jobdescriptions are realistic and clear. EMPLOYMENTBRANDING . CANDIDATE ENGAGEMENT .
Oftentimes, this level of awareness takes time to build, as employers plant seeds with candidates educating them on the company, what it does, and the perks of working there. Having a strong employerbrand really helps here as it allows you to stand out from the crowd and grab the candidate’s attention.
Diversity hiring: Employers’ top priority in 2018. Achieving workplace diversity was the top priority for employers in 2018. A diversified workforce is more than just an item to be checked off form your employerbranding list - it a real competitive advantage. Highlight diversity in your jobdescriptions.
I’ve been speaking with every type of stakeholder there is in this ecosystem — workers, talent supply agencies, managed service providers (MSPs), vendor management systems (VMSs), payroll providers, contingent industry analysts, employment attorneys, and of-course enterprises that engage an external workforce. The same cycle is repeated.
In fact, it’s a culmination of many initiatives: candidate experience, employerbranding, recruitment marketing, diversity and inclusion. Afterall, wouldn’t you love your career site to be included on lists like The 15 Best Career Pages in 2019 or 14 Examples of the Best Company Career Sites (2018) ? Bottom line?
The traditional recruitment website includes a list of jobs and jobdescriptions… maybe a company overview, a page or two on benefits and Diversity and Inclusion. You are reliant on job boards, like Glassdoor and Indeed, to drive potential candidates to your site. The power of content to drive careers site traffic.
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