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If your organization has open positions, your jobdescriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employerbrand, too. Winning jobdescriptions should take each into consideration. Get real with the job title.
When I landed in San Diego for the EmployerBranding Strategies Conference , I wasn’t sure what I was going to walk into. So, whether you’re considering attending #EBrandCon 2019 or researching employerbranding conferences in general, I hope you find my perspective on the event beneficial and insightful.
They want to learn about employers, access useful information and engage with companies who they believe might be a good fit. If you post nothing but jobdescriptions, you’ll struggle to build a following on social media or grab the attention of ideal candidates. Use social media to tell your brand’s story.
It involves reaching potential candidates, educating them about the company and its jobs, and delivering appealing jobdescriptions in the channels they use most. Employerbrand content highlighting your EVP The employerbrand is an expression of the company brand.
Share EmployerBrand Stories on Social Media Employerbranding is the idea that every organisation has its own unique identity and therefore requires a different approach when recruiting. It allows you to humanise your employerbrand by providing information on your current projects, future goals, and achievements.
That’s in addition to job postings aimed at helping candidates see themselves in that role. Consider video jobdescriptions to capture candidate interest. Leverage video whenever you can to tell your talent brand story. Terri spent her entire career advancing B2Bbrands.
We spoke with Jacob Rivas from WW (Weight Watchers), Michelle Rojas from Spring Health and employerbranding & Recruitment Marketing consultant Carrie Corcoran about their pro tips for attracting tech and digital talent to non-tech companies. Also, understand the volatility that tech talent may have experienced.
A ‘Sales Executive’ can be called ‘Sales Consultant’, ‘B2B Sales’, ‘New Business Development’ and a variety of others. By simply searching only for your selected job title, there’s a critical possibility that you’re missing out on a range of exciting candidates. So you’ve got your jobdescription and candidate profile in front of you.
However, 59% of B2B marketers say that e-mail is their most effective channel , and for recruitment, an industry that relies on e-mail, it couldn’t be more true. There are hundreds of jobs advertised online—make yours stand out. Jobdescriptions tend to use the same generic phrases. Do you think e-mail marketing is dead?
According to Michael Maximoff, Co-Founder and Managing Partner of Belkins, a B2B lead generation agency, the major problem for recruitment is that businesses tend to be more cautious about their spending. Consider leveraging online job boards, social media platforms, and industry-specific websites for targeted candidate searches.
It’s no longer enough to simply post a generic jobdescription on the usual platforms and pray applicants will come pouring in — because they won’t. Although the best recruiters often create job candidate personas in their heads, very few recruiters actually put them down on paper. Employerbranding. And much more!
Have a strong employerbrand. At <your-agency-name>, we specialize in recruiting top-class sales talent for B2B firms. Kind regards, <your-signature> Script #2: Sub: <first-name>, this might be of interest to you Hi <first-name>, I saw that you are looking for a <open job> for the company.
Does it include accurate jobdescriptions? Really, the candidate experience includes all the feelings, impressions, interactions, and activities a job seeker encounters and considers along their candidate journey. Think of the candidate experience as the interaction between a candidate and your employerbrand.
What do they have to say about your company on job boards, like Glassdoor and Indeed? Fortunately, Clutch—a B2B ratings and reviews firm—has started this process for you! Clutch’s latest report, How Do People Find Jobs? Becoming the “candidate” can shed a whole new light on how to recruit them in the future.
All month long, our team of employerbrand experts has shared some of their favorite “how to” tips to help you hone your craft. A few weeks ago, a client asked how to get more buy-in on their employerbrand across the organization. Employerbrand has historically been about execution.
Education A higher level of education, such as a bachelor’s or master’s degree in a relevant field, may also lead to higher salaries for sales jobs. Type of Sales Different types of sales jobs have different earning potentials. This sales recruiter jobdescription can get you started. Hiring a sales team?
million in revenue from applicants who turned down job offers with the company. The company calculated that this figure was almost as much as it spent on hiring that year, which was a wake-up call to focus on employerbranding and the candidate experience during hiring. Feature 1: Easy-to-use hiring pipeline.
The soft lighting and stock office images so pervasive to this nascent genre are every bit as boring as the bullet point ridden jobdescriptions they’re purported to replace, and every bit as forgettable. The most obvious: keep it short and sweet.
It differs from a jobdescription , which is used externally for attracting candidates and is also a legally binding document. In fact, hiring managers use ICPs to create better jobdescriptions and improve their sourcing strategies and, ultimately, the quality of hire. Think you’ve found your ideal candidate?
Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their jobdescriptions. Might help to start with the jobdescription, because if poorly drafted or misleading then the chances of a successful outcome are severely limited.
Throughout his career, he’s helped B2B, B2C, nonprofit and government organizations tell good stories, offer value, and engage more people. He’s also a contributor to our blog , and spoke about employerbranding last year at our annual talent acquisition conference, STRIVE. . James Ellis refers to himself as a marketer by birth.
Smart recruiters can dip into the marketing toolbox to improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their jobdescriptions (Matt Buckland’s superb article on writing job adverts is a great place to start for the latter). How about the call to action?
An effective careers page showcases your employerbrand and entices candidates to apply to your open roles. Use prominent buttons that call for action, like “Apply” and “See job openings” or “Work with us.” Also, make sure the language in your job ads reflects your company culture and attracts the people you want to hire.
This diversifies your recruitment pipeline, enhancing your brand as an inclusive and forward-thinking employer. Invest in EmployerBrandingEmployerbranding is a key element of your startup’s identity in the job market. He has 15+ years of executive Marketing leadership in B2B tech and SaaS.
But while recruiting may not have a clue about candidate experience aside from the 30,000 foot view provided in blog posts, B2B marketing copy and conference keynotes, there’s an entire function and dedicated discipline focused exclusively on experience. Doing so will drive less referrals, kill your employerbrand and sabotage sales.
This includes general HR blogs, recruiting blogs, talent acquisition blogs, employerbranding blogs and more. EmployerBranding. EmployerBranding. Understanding EEO Job Categories for the EEO-1 Report. Glassdoor for Employers Blog. EmployerBranding Blog. EmployerBranding.
” Not only is that true, but that’s basically the core business case behind incorporating video into employerbrand initiatives. Of course, one employer who is notorious for turnover is Google, whose average 1.1 The scripting is awkward.
Kickstart your social media recruiting strategy with our six tips, from easy-to-read jobdescriptions and sharing a mix of content types to measuring your success and employee advocacy. Example 5: Highlight your DEI achievements Boost your employerbrand and attract broad, diverse talent to your organization by empowering all voices.
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