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Hiring is Your Most Important Job as a Leader

Social Talent

I love this event – it’s a phenomenal playground for B2B Founders and Execs to meet and share ideas on all aspects within this wide-ranging industry. Seated around a ping-pong table, it quickly became apparent that it was the interviewers themselves who were miles out of their depth. Last week I was in London for SaaStr Europa.

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B2B DataBase – What is the Best B2B Contact Database?

Lusha

A B2B database is instrumental to your revenue success. Let’s put it this way, a solid B2B database is crucial if you want to succeed in engaging the right type of prospects and buyers. If all this B2B database talk is new to you, you’re probably wondering, what’s B2B data and where do I get it? Let’s dive right in! .

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The Near Future of B2B Marketing with John Seeds

TeamBuilderSearch

The post The Near Future of B2B Marketing with John Seeds appeared first on TeamBuilder Search.

B2B 62
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Elevate Your Interview Game: Thoughtful Questions for Candidates

Professional Alternatives

[link] Insightful Interview Questions to Help You Find the Perfect Candidate Introduction In the competitive world of business-to-business (B2B) hiring, finding the perfect candidate for your organization can be a daunting task. This will help you identify candidates who will thrive in your B2B workplace.

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The B2B Cost per Lead Formula and Your Marketing Budget – the Surprising Relationship

Lusha

At least knowing this puts you ahead of others— HubSpot recently interviewed over 3,400 marketers and found that “ only 35% think understanding the ROI of their campaigns is ‘very important’ or ‘extremely important. ’” . Average cost per lead by b2b industry and marketing channel. B2B Industry .

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What B2B Can Learn from B2C: Optimizing Data for a Better Customer Journey

Lusha

Are you aware of one of the biggest shifts taking place in the B2B industry? Well, for one, we’re starting to see B2B and B2C sales tactics merge. B2B companies are now allowing customers to learn about their products and services organically, without the guidance of a sales rep. How B2B companies can misuse data .

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6 Interview Questions to Ask a Chief Marketing Officer (CMO) Candidate

Viaduct

Here are some of the questions you should be asking during the interview process to ensure the best fit for one of your brand’s most critical functions. But someone who has only held marketing roles with a B2B company offering professional services may not be the perfect fit for a CMO role with a B2C company selling apparel.

B2C 78