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Today’s candidates use social media to find their future employers, and as a result, recruiters have embraced platforms like LinkedIn, Twitter, and Facebook as valuable recruiting channels. Consider these statistics : 80% of employers say socialrecruiting helps them find passive candidates.
The soft lighting and stock office images so pervasive to this nascent genre are every bit as boring as the bullet point ridden jobdescriptions they’re purported to replace, and every bit as forgettable. The most obvious: keep it short and sweet.
Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their socialrecruitment strategies and rewrite their jobdescriptions. He has a firm grasp of the importance of marketing to the recruitment industry. . Recruitment marketing falls into this category.
Throughout his career, he’s helped B2B, B2C, nonprofit and government organizations tell good stories, offer value, and engage more people. She’s the Founder and CEO of Parsons Strategic Consulting, a consultancy at the intersection of employer brand, recruitment marketing, and systems to create candidate delight.
Smart recruiters can dip into the marketing toolbox to improve the way they measure the hiring process, rethink their socialrecruitment strategies and rewrite their jobdescriptions (Matt Buckland’s superb article on writing job adverts is a great place to start for the latter). Tony Restell.
The research surveyed over 1,000 of the nation’s workers, and it found that candidates are growing increasingly impatient with their job hunt, with many workers refusing to settle for anything less than the best opportunities. revealing that lengthy recruitment processes would be a deal-breaker. VOTE FOR SOCIAL TALENT!
Get inspiration from good examples of social media recruiting, such as using video , communicating with your target audience , and promoting a diverse workforce to maximize your recruitment efforts. Smart hiring managers get everyone involved in socialrecruiting, such as current employees sharing their experiences.
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