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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). B2C Marketing. B2C buyers favor brief overviews of what is being offered and easy-to-understand value propositions to help them make decisions. Staffing Industry Marketing – B2B, B2C, or Both?

B2C 85
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Multigenerational Workforce: 8 Helpful Benefits to Know

Ongig

Multigenerational Workforce Benefits Having a mix of different age groups in your workforce isn’t just good for making work better and getting more done. So, these are big benefits of having a mix of ages in your workforce. The post Multigenerational Workforce: 8 Helpful Benefits to Know first appeared on Ongig Blog.

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The Best Times to Post on Social Media (Infographic)

Social Talent

The benefits of active content sharing for your recruiting efforts are huge. Weekend for B2C. Let me first say, well done. You’ve made the decision to include content as part of your social recruiting efforts and we salute you for it. Top Takeaways: Facebook: Best Days to Post -> Thursday and Friday. 3pm for the most click.

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The Power of Landing Pages for Recruiting

Select Software Reviews

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. One major issue is that there isn’t enough information out there about how landing pages can be used, and what the actual benefits will be from using them.

B2C 59
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Trends to Follow to Improve Your Brand Loyalty

Recruiting Blogs

B2C marketing is critical to the success of your company, and you must be on top of the latest trends to stand a chance of being heard in your market. If you don’t personalise your B2C marketing, you may as well shut up shop. The key to B2C marketing, however, is transparency. Personalisation.

B2C 49
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Inside the Mysterious Consumer Decision-Making Process

Lusha

And the answer, for an increasing number of today’s B2B sales departments, is called the B2C self-serve model. If you’re not familiar with it, the goal of the B2C self-serve model is to allow prospects to educate themselves instead of speaking to a salesperson throughout most of their journey (and only at critical moments like a sales demo).

B2B 52
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Inside the Mysterious Consumer Decision-Making Process

Lusha

And the answer, for an increasing number of today’s B2B sales departments, is called the B2C self-serve model. If you’re not familiar with it, the goal of the B2C self-serve model is to allow prospects to educate themselves instead of speaking to a salesperson throughout most of their journey (and only at critical moments like a sales demo).

B2B 52