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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). B2C Marketing. B2C buyers favor brief overviews of what is being offered and easy-to-understand value propositions to help them make decisions. Staffing Industry Marketing – B2B, B2C, or Both?

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B2B Telemarketing: What It Is and How to Do It

Lusha

How is B2B Telemarketing Different from B2C? Challenges in B2B Telemarketing While B2B telemarketing has many benefits, it’s not always easy: Getting past gatekeepers : It can take a lot of work to reach decision-makers because of assistants or receptionists. Dealing with rejection : Only some calls will lead to a sale.

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Multigenerational Workforce: 8 Helpful Benefits to Know

Ongig

Multigenerational Workforce Benefits Having a mix of different age groups in your workforce isn’t just good for making work better and getting more done. So, these are big benefits of having a mix of ages in your workforce. The post Multigenerational Workforce: 8 Helpful Benefits to Know first appeared on Ongig Blog.

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Inside the Mysterious Consumer Decision-Making Process

Lusha

And the answer, for an increasing number of today’s B2B sales departments, is called the B2C self-serve model. If you’re not familiar with it, the goal of the B2C self-serve model is to allow prospects to educate themselves instead of speaking to a salesperson throughout most of their journey (and only at critical moments like a sales demo).

B2B 52
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Inside the Mysterious Consumer Decision-Making Process

Lusha

And the answer, for an increasing number of today’s B2B sales departments, is called the B2C self-serve model. If you’re not familiar with it, the goal of the B2C self-serve model is to allow prospects to educate themselves instead of speaking to a salesperson throughout most of their journey (and only at critical moments like a sales demo).

B2B 52
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Trends to Follow to Improve Your Brand Loyalty

Recruiting Blogs

B2C marketing is critical to the success of your company, and you must be on top of the latest trends to stand a chance of being heard in your market. If you don’t personalise your B2C marketing, you may as well shut up shop. The key to B2C marketing, however, is transparency. Personalisation.

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Cold Calling Scripts: Templates for Different Industries and Scenarios, How to Customize them

Lusha

Even seasoned pros benefit from a well-crafted script. Reality: Even seasoned pros can benefit from the structure and guidance a script provides. Our solution has helped them [quantifiable benefit], and I’d love to discuss how it could do the same for you.” Why should you care about scripts?