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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). B2C Marketing. B2C buyers favor brief overviews of what is being offered and easy-to-understand value propositions to help them make decisions. Staffing Industry Marketing – B2B, B2C, or Both?

B2C 85
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Healthcare Recruiting Tips to Help You Build a Stellar Team

4 Corner Resources Staffing Blog

One way to do this is by geotargeting hiring campaigns beyond your local market. Some states are hit harder than others by the talent shortage; if you’re in one of them, use state and zip-code-based targeting to reach outside of your region when hiring ads using PPC and social media. Finally, step up your employee referral program.

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Multigenerational Workforce: 8 Helpful Benefits to Know

Ongig

It’s when a company hires and supports people of all ages. Multigenerational Workforce Benefits Having a mix of different age groups in your workforce isn’t just good for making work better and getting more done. So, these are big benefits of having a mix of ages in your workforce.

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The Power of Landing Pages for Recruiting

Select Software Reviews

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. One major issue is that there isn’t enough information out there about how landing pages can be used, and what the actual benefits will be from using them.

B2C 59
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Sales Job Titles and Terms, Explained

Zengig

Sales representative/consultant Some titles are used interchangeably in the sales field and describe the same type of role: a general sales job responsible for conveying the benefits of a product or service to make a sale. This person might work in an office, from home, or in the field (more on these distinctions in a minute).

B2C 89
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Case Study: Riotly Social attracts 10x more candidates with Hundred5

Hundred5

Website: [link] Type: B2B, B2C Company size: 20 Position hired with Hundred5: Backend Software Engineer (remote) Candidates: 238. With the help from Hundred5 hiring experts, they set up the backend engineering screening test and started promoting the hiring campaign on Facebook. Hundred5’s approach is great.

Study 60
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3 Social Media Trends for 2015 that Recruiters Need to Know

NPA Worldwide

As the world continues to be obsessed with technology, the internet, and social networking, it is only logical that regardless of your industry or occupation, there is something to be found that would be of benefit to you or your company, especially if you own an independent recruitment firm and handle the advertising and marketing yourself.