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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). B2C Marketing. B2C buyers favor brief overviews of what is being offered and easy-to-understand value propositions to help them make decisions. Staffing Industry Marketing – B2B, B2C, or Both?

B2C 85
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The Best Times to Post on Social Media (Infographic)

Social Talent

The benefits of active content sharing for your recruiting efforts are huge. Quicksprout have scoured various research studies conducted by several social media authorities and put together this pocket-sized infographic to help you get your content to the right people, in the right place and at the right time: Source: Quicksprout.com.

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Healthcare Recruiting Tips to Help You Build a Stellar Team

4 Corner Resources Staffing Blog

9 Healthcare Recruiting Tips to Attract Talent Employ creative sourcing methods Some call the healthcare staffing shortage an outright crisis. Use imagery and design elements that reflect your employer brand (more on this later in our list), and be sure to convey clearly and prominently the benefits of working for your organization.

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What Is a Marketing Qualified Lead (MQL)? Definition, Scoring Models & Tools

Lusha

Consideration Stage: Provide comparison guides, case studies, and testimonials that showcase your solution’s benefits and differentiate you from competitors. Use UTM parameters to track the source of your leads and measure the effectiveness of different marketing channels.

Tools 52
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Top 10 Ways to Optimize Your LinkedIn Profile

TeamBuilderSearch

With over 757+ millions users, opposed to the 238 million users in 2017, [ Kinsta ] it pays to learn how to update your profile in a way that will provide the most benefit to your career and development. Dawn Senior Digital Marketing Manager | SaaS Product Marketing | Digital Transformation CRM | B2B & B2C Customer Experience”.

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B2B Intent Data: What it Is, and How to Best Use It

Lusha

For B2C customers intent is shown shortly before they’re ready to purchase, because most consumers don’t wait half a year to buy something. Data from related sources will become relatively limited, meaning that salespeople will need to rely on a wider range of methods to find leads. An important part of buyer intent data is timing.

B2B 52
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7 Creative Lead Generation Strategies

Lusha

The difference between B2B and B2C – as B2B marketers, we must be keenly aware of the different approach to B2B vs. B2C leads. For B2B audiences, email marketing is the third most influential source of information. B2B vs. B2C – What’s The Difference? Purchase based on logic. Purchase based on emotion.