Remove Benefits Remove Diversity Remove SEO
article thumbnail

8 Opportunities to Promote Employer Awards That You’ve Won

Rally Recruitment Marketing

For example, if you won an award for being a best workplace for diversity, you may want to share your award alongside an employee sharing a story about how one of your company’s employee resource groups supported them. . You can take this to the next level by sharing employee testimonials and stories that act as proof points.

article thumbnail

SEO for Nonprofits in 2024: Internal and External Strategies

Forum One

As nonprofits navigate an ever-changing digital landscape, Search Engine Optimization (SEO) is a hot topic. How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Content Marketing Team in 5 Easy Steps

Vervoe

Content marketing is a marketing strategy that helps brands establish authority and expertise, enhance brand awareness, improve SEO, and increase brand association to help drive conversions. We recommend including a blog as a fundamental part of your content strategy, as it helps to improve authority and SEO. What is content marketing?

SEO 125
article thumbnail

4 SEO Best Practices for Your Job Descriptions

Hireology

This is why you need to follow SEO best practices to ensure your job descriptions appear at the top of search results. SEO is the practice of increasing the quantity and quality of your website traffic achieved from organic search engine results. Outline Your Benefits. Ultimately, benefits answer the “ What’s in it for me?

article thumbnail

4 Ways Your Job Ads Can Inform Your Organic Recruitment Marketing Strategy

Rally Recruitment Marketing

Compared to the reach of organic content shared on your careers blog or through social media, which are limited by factors like SEO, the size of your talent network and social media algorithms, the reach of your job ads is only limited by your budget. Job ads can inform what topics to cover in your employer brand content.

article thumbnail

Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

The research found that the Recruitment Marketing content rated highest by women, people of color and younger candidates included content about a company’s values, diversity and inclusion, employee testimonials, and learning why people want to work there.

article thumbnail

How to Make Your Employer Brand Shine on a Career Site

SmartRecruiters

“And then they should see a piece of content that reassures them that the company is DEI-friendly, or has great benefits.” He recommends content that brings the workplace to life, such as employee stories that focus on topics relevant to candidates of all kinds, whether they’re parents or from diverse backgrounds. What is possible?