Rally Recruitment Marketing

JANUARY 16, 2023

2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new Recruitment Marketing strategies. The data we collected reveals some interesting information about the state of Recruitment Marketing in 2023.

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Recruitment Marketing Data Employer Branding Social Media 449

Rally Recruitment Marketing

OCTOBER 8, 2023

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. This year the Rally Awards recognized 2 Rising Stars!

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Recruitment Marketing Talent Acquisition Employer Branding Data 418

Rally Recruitment Marketing

DECEMBER 30, 2018

For the second year in a row, Rally and The Muse have partnered to report on the biggest Recruitment Marketing trends from the past year. These trends represent a massive shift in candidate expectations that we need to respond to as Recruitment Marketing professionals. What does this mean for Recruitment Marketing?

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Recruitment Marketing Trends Employer Branding Talent Acquisition 362

Rally Recruitment Marketing

JANUARY 2, 2020

Years ago, when I first transitioned my role from recruiting to employer branding, the world of Recruitment Marketing looked a little different. The constant content creation was making less of an impact as more employers began to produce careers and culture content. Rethinking Content Strategy.

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Recruitment Marketing Strategy Social Media Conference 354

Rally Recruitment Marketing

NOVEMBER 21, 2021

In our conversation, he pulled back the curtain on how Wix uses their culture (“The Wix Way”) as a tool in their hiring, as well as what changes he and his team have made in the past year to attract talent in today’s competitive job market. . Create a culture resource guide. Incorporate your culture into the candidate journey.

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Recruitics

JANUARY 8, 2025

Effective content marketing strategies help organizations showcase their employee value proposition through blogs, social media, and video content, attracting quality talent by authentically communicating career growth, culture, and benefits.

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Strategy Social Media Employer Branding Candidate Engagement 230

Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared!

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Rally Recruitment Marketing

MAY 9, 2021

At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . Human touch. Session: A 3-Pronged Approach to DEI.

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Rally Recruitment Marketing

APRIL 25, 2022

Data is also showing that few employers are actually publishing this kind of content right now, yet it’s receiving twice the engagement compared to Q4 2021; culture content in particular is receiving 174% more engagement! . On the day of, you can replicate Sitel Group’s strategy and host a live stream to encourage more people to drop by. .

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Rally Recruitment Marketing

JULY 31, 2022

Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employer branding strategies. When 95% of their company moved to work from home in 2020, the Sitel Group recruitment team had 2 significant challenges: Showing employees and candidates that they still value connection, and.

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Recruitment Marketing Social Media Employer Branding Video 332

Rally Recruitment Marketing

JUNE 20, 2022

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. What are UTMs?

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Rally Recruitment Marketing

MARCH 26, 2020

The coronavirus crisis is necessitating that we take a step back and rethink our approach to creating and sharing Recruitment Marketing content. In other industries, like healthcare, now is not the time to be asking for help with recruiting. Should your recruitment marketing change in a crisis?

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Recruitment Marketing How To Video Employer Branding 340

Rally Recruitment Marketing

DECEMBER 14, 2018

At RallyFwd , we heard from a number of outstanding Recruitment Marketing practitioners from companies of all sizes and industries. A common theme that came up is that many of us either only have a small amount of time to dedicate to Recruitment Marketing tasks or are working as a solo Recruitment Marketer without a team.

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Rally Recruitment Marketing

JANUARY 17, 2019

The start of a new year brings new hiring goals, a new Recruitment Marketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. To help you shape your focus for 2019, I’m sharing the top 5 priorities for Recruitment Marketing this year.

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Rally Recruitment Marketing

FEBRUARY 17, 2024

In Recruitment Marketing, we know it’s all about the content. The winners of the Best Content Marketing category in the Rally Awards have shown us how it’s done right. In this blog post, we dive into the Rally Award-winning strategies of Nestlé USA , Dell Technologies , Kyndryl , ChenMed and Booz Allen.

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Rally Recruitment Marketing

SEPTEMBER 6, 2022

To create an effective Recruitment Marketing strategy, you need a multi-channel approach, from social media to email outreach to digital advertising. One of the most important Recruitment Marketing tactics that’s often overlooked by talent acquisition teams is building a talent network.

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Rally Recruitment Marketing

MAY 22, 2019

I’ve spent my time learning all there is to know about Recruitment Marketing, getting a grasp on creating compelling content for the company blog and connecting with the great people in our community. Want to showcase stories that tell talent about your culture and teams? Content is Your Key to Everything.

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Rally Recruitment Marketing

SEPTEMBER 20, 2021

I’ve also included examples from 4 different organizations that are leading the way in Recruitment Marketing content strategy. Before you can create a targeted Recruitment Marketing content plan, you need to understand the path that candidates take to get hired at your company. Rally note: Want to learn more?

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Rally Recruitment Marketing

OCTOBER 3, 2022

The Fall season is a busy time of year for Recruitment Marketing and talent acquisition professionals. There’s the pressure of seasonal hiring surges, the rush to meet end-of-year recruiting plans and the organization of your employee generated content for National Coffee Day.

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Social Recruiting Strategy Social Media Employer Branding 419

Rally Recruitment Marketing

JUNE 14, 2021

According to HubSpot’s 2020 State of Marketing report , video was the most used type of marketing content beating out other heavyweight contenders like email, blogging and infographics. With all that in mind, it’s clear that video has to be a major part of your Recruitment Marketing strategy. The strategy.

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Rally Recruitment Marketing

MAY 18, 2023

Recruitment Marketing is a crucial aspect of the talent acquisition process, and more employers than ever before are investing in new marketing strategies to attract, engage and retain top talent. Meet the Speaker Robin Dagostino, Senior Director of Employer Branding & Marketing at BCG Robin Dagostino is the Sr.

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Rally Recruitment Marketing

NOVEMBER 13, 2020

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. That being said, since the platform is new and different from other channels in our typical Recruitment Marketing roster, some employers are still considering how to jump in.

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Employer Branding Social Media Recruitment Marketing Video 450

Rally Recruitment Marketing

JUNE 5, 2019

If you’ve ever created Recruitment Marketing content, you’ve likely run into the dreaded writer’s block. Here are 3 real-world examples of companies that have successfully repurposed content to provide a boost to their Recruitment Marketing strategy: Sodexo. It just takes a bit of creativity to get it started.

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Recruitment Marketing Examples Video Employer Branding 226

Rally Recruitment Marketing

AUGUST 8, 2022

The main purpose of job ads may be to drive applications, but did you know they can also be used to inform different aspects of your Recruitment Marketing strategy? Rally note: Check out our library of free Recruitment Marketing tools to take the tactics covered below even further. .

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Recruitment Marketing Strategy Employer Branding Social Media 221

Rally Recruitment Marketing

MARCH 19, 2023

It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging. 23-27, 2023.

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Social Recruiting Strategy Social Media Twitter 414

Rally Recruitment Marketing

SEPTEMBER 13, 2020

Rally note: this is also great content that can be repurposed into an FAQ page, careers blog or Recruitment Marketing campaign on social media. Check out our blog post by Meaghan Lynch from TE Connectivity to see what a Winning Recruitment Marketing Campaign for Diversity, Inclusion and Belonging looks like.

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Diversity Employer Branding Recruitment Marketing Groups 466

Rally Recruitment Marketing

JULY 23, 2021

One of the challenges we hear from many Recruitment Marketing professionals in our community is that they’re a one-person team, working with many stakeholders across their organization and wearing many hats in their role and responsibilities. Meet Tricia Day, 2021 Rally Awards Recruitment Marketing Rising Star.

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Rally Recruitment Marketing

SEPTEMBER 6, 2021

With 82% of today’s candidates considering employer brand and company reputation before applying for a job, your candidates are looking for trustworthy proof of your company culture before they click “apply.” . Who’s eligible: It varies. Are Great Place to Work-Certified as of the list deadline. Certain lists may require more employees (50+).

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Rally Recruitment Marketing

JANUARY 16, 2020

As talent acquisition and Recruitment Marketing professionals, we all know the importance of setting ourselves apart from other organizations in today’s hyper-competitive hiring market. It can be composed of, but not limited to, your company’s culture, mission, values, approach to getting things done, and more.

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Rally Recruitment Marketing

MARCH 26, 2020

The coronavirus crisis is necessitating that we take a step back and rethink our approach to creating and sharing Recruitment Marketing content. In other industries, like healthcare, now is not the time to be asking for help with recruiting. team, Jill was an Employer Brand & Marketing Manager at Deloitte.

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Recruitment Marketing How To Video Employer Branding 221

Rally Recruitment Marketing

MAY 29, 2019

As part of your company’s recruiting team, you’ve worked hard to make sure your employer value proposition (EVP) is clearly communicated to candidates. Your EVP helps to guide your employer brand and helps candidates better understand your culture, values and mission. And for good reason! Lauryn Sargent, co-founder of Stories Inc.

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Recruitment Marketing Employer Branding Video Culture 340

Rally Recruitment Marketing

JUNE 28, 2021

While Syneos has used Recruitment Marketing technology for over a decade (they were actually one of the first companies to try it!), Their success was recognized with a 2021 Rally Award for Best Use of Recruitment Marketing Technology! Check out our blog 6 Resourceful Ways to Use Text Recruiting Now.

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Rally Recruitment Marketing

OCTOBER 4, 2020

This is where candidate nurture comes into play and why it’s critical for your Recruitment Marketing strategy. Often candidate nurture programs rely on email marketing or text messaging to engage talent in your talent community, Recruitment Marketing Platform, CRM or ATS database.

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CRM Recruitment Marketing Social Media Survey 450

Rally Recruitment Marketing

FEBRUARY 7, 2022

When you have a job opening, rather than recruiters cold calling or messaging people who haven’t heard of them, it’s so valuable to already have a database of potential candidates. This is the power of Recruitment Marketing and building a talent pipeline so when the time comes, there’s already a pool of people in the candidate funnel. .

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Rally Recruitment Marketing

MARCH 13, 2023

Women’s History Month (just like Black History Month , Pride Month and National Hispanic Heritage Month ) is an opportunity to showcase your company’s values and culture. Our Social Recruiting Content Calendar gives you recommended content topics for each week of the month. And that’s okay!

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Rally Recruitment Marketing

JULY 11, 2022

The careers blog campaign, which featured a series of articles spotlighting individual UPMC employees, was intended to help candidates see that UPMC is not just a large company powered by faceless employees, but rather people just like them: parents and friends, leaders and innovators, dreamers and go-getters. . proved to be a huge success.

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Rally Recruitment Marketing

AUGUST 7, 2019

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Social media.

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