Rally Recruitment Marketing

JANUARY 30, 2021

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) because you need to uphold the promises you’re making during the recruiting process in order for your employer brand to be successful.

Employer Branding 377

Employer Branding Social Media Onboarding Video 377

Rally Recruitment Marketing

JUNE 14, 2021

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? Careers blog. Careers site. Social media. Virtual events.

Employer Branding 324

Employer Branding Social Media Engineering Facebook 324

Rally Recruitment Marketing

DECEMBER 29, 2024

Organic strategies empower you to attract top talent without relying on paid methods. They amplify your employer brand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. How will I strengthen our talent attraction and engagement capabilities in 2025 and beyond?

Recruitment Marketing 221

Recruitment Marketing Strategy Employer Branding Social Media 221

Rally Recruitment Marketing

APRIL 4, 2025

Its about building a strategy to engage the Hidden 75% : the passive talent majority who arent job hunting yet, but who can be persuaded if you reach them the right way. of the reachable talent market. And of the two passive segments, Career Informed talent is the most valuable.

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Rally Recruitment Marketing

APRIL 15, 2020

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses.

Employer Branding 340

Employer Branding How To Recruitment Marketing Applicant Tracking Systems 340

Rally Recruitment Marketing

FEBRUARY 27, 2020

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. 4 Tips to excel as an employer brand professional. This is often the case with employer brand roles. Embrace the unknown.

Employer Branding 294

Employer Branding Recruitment Marketing Social Media Enterprise 294

Proactive Talent

SEPTEMBER 5, 2018

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

Employer Branding 243

Employer Branding How To Social Media Job Boards 243

Rally Recruitment Marketing

FEBRUARY 5, 2021

At the recent Talent Acquisition Week virtual conference, Rally hosted a panel discussing strategies for the best Recruitment Marketing content to attract and recruit talent in 2021. That’s a lot of pressure to create employee stories, videos, blogs and social media posts — week after week!

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Video Social Media Recruitment Marketing Talent Acquisition 508

Rally Recruitment Marketing

APRIL 10, 2021

Now in its second year running, the Rally Awards competition recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals and teams who work in-house at employers. Rose Marques, Global Talent Brand Lead at Squarespace (2020 Rally Awards winner). Best Careers Blog.

ADP 413

ADP Social Media Employer Branding Recruitment Marketing 413

Rally Recruitment Marketing

MAY 9, 2021

At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . Recruiters: will it save recruiters time? .

Recruitment Marketing 419

Recruitment Marketing ADP Strategy Employer Branding 419

Rally Recruitment Marketing

JANUARY 2, 2023

Whatever the case, in this blog post I’ll help you make the most of your Recruitment Marketing budget in 2023, whether you’re a solo practitioner or part of a team. In this blog post, you’ll learn: Benchmarks for the average Recruitment Marketing budget, based on company size. Perhaps you’re still negotiating what your budget will be.

Recruitment Marketing 419

Recruitment Marketing How To Talent Acquisition Advertising 419

Rally Recruitment Marketing

APRIL 22, 2020

To do so, we’ve been administering bi-weekly surveys to learn how Talent Acquisition teams across the U.S. This blog post will share some of the outcomes of our most recent survey. Now that we understand what the hiring landscape looks like, let’s talk about how Talent Acquisition teams are responding to these hiring reductions.

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Survey Hiring Talent Acquisition Employer Branding 360

Rally Recruitment Marketing

SEPTEMBER 6, 2022

One of the most important Recruitment Marketing tactics that’s often overlooked by talent acquisition teams is building a talent network. The key point is that these job seekers have “opted in” by either submitting a job application or completing the talent network sign-up form on your careers site. [How

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Resources CRM How To Recruitment Marketing 417

Rally Recruitment Marketing

OCTOBER 11, 2021

Recruitment Marketing emerged out of the need for companies to differentiate their recruiting strategies, so it’s understandable why our community has relied upon using Talent Acquisition metrics to measure Recruitment Marketing effectiveness. Careers site and careers blog: new users and repeat users.

Recruitment Marketing 491

Recruitment Marketing Employer Branding Healthcare Job Boards 491

Rally Recruitment Marketing

FEBRUARY 27, 2020

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. 4 Tips to excel as an employer brand professional. This is often the case with employer brand roles. Embrace the unknown.

Employer Branding 170

Employer Branding Recruitment Marketing Social Media Enterprise 170

Rally Recruitment Marketing

DECEMBER 30, 2018

As you likely already know, candidates today expect a similar type of experience during a company’s attraction and hiring process to what they’ve grown accustomed to as a consumer – and Talent Acquisition functions are shifting to reflect that. This year, we witnessed a higher quantity of really great content.

Recruitment Marketing 362

Recruitment Marketing Trends Employer Branding Talent Acquisition 362

Rally Recruitment Marketing

JANUARY 22, 2020

Whether you like it or not, you are a brand. So if you’re still reading this blog post (thanks by the way), then perhaps I can help you put in the hard work to better understand your values. Let me expand on how this works and how it can be beneficial for you as a Talent Acquisition professional.

Recruitment Marketing 393

Recruitment Marketing Employer Branding Talent Acquisition Social Media 393

Rally Recruitment Marketing

JANUARY 10, 2021

So if you’re looking for budget-friendly recruiting approaches that can make an impact on talent acquisition at your company — whatever 2021 brings — here are 3 free and low-cost Recruitment Marketing strategies that work and the skills you’ll gain to boost your career along the way. Increase organic traffic with a careers blog.

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Recruitment Marketing Strategy Talent Acquisition SEO 373

Rally Recruitment Marketing

AUGUST 9, 2020

This is exactly why employee generated content and employee advocacy have become such popular and effective approaches to Recruitment Marketing and communicating an organization’s employer brand and attracting talent. Serge Boudreau , Director Talent Acquisition, Robots & Pencils.

Sourcing 385

Sourcing Social Media Employer Branding Guidelines 385

Rally Recruitment Marketing

JUNE 21, 2021

To help you out on your own journey to elevating your employer brand on social media, we’re sharing an inside look at how ADP developed an award-winning social media presence. Subscribe to our talent community or blog”. Now, on to the details! Prioritizing employee-centric content. View this post on Instagram.

Social Media 419

Social Media ADP Media Employer Branding 419

Rally Recruitment Marketing

MARCH 24, 2019

Talent attraction is one of the biggest areas where we focus our time and resources. Job advertising, employer branding, careers sites, social media, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. Why is Talent Engagement Strategy Important to Recruiting?

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Strategy Social Media CRM Employer Branding 385

Social Talent

MARCH 12, 2019

For marketers (like the one writing this blog), it can be hard to let go of the company branding and messaging, to open it up to collaboration, but as businesses change and transform, employer branding has expanded it’s role to the entire business. Hiring for sales roles? Create your own Recruiter Academy.

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Employer Branding eBook Social Media Video 152

Rally Recruitment Marketing

JANUARY 16, 2020

In talent acquisition, we all know the importance of setting our companies apart from other employers in today’s hyper-competitive hiring market. If you don’t have an EVP in place before tackling other employer brand projects, your company is essentially driving in the dark in terms of your content strategy.

Employer Branding 365

Employer Branding Recruitment Marketing Examples Policies 365

Rally Recruitment Marketing

OCTOBER 8, 2023

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. This year the Rally Awards recognized 2 Rising Stars!

Recruitment Marketing 418

Recruitment Marketing Talent Acquisition Employer Branding Data 418

Rally Recruitment Marketing

JULY 11, 2021

In this blog post, we’ve put toge ther 3 recommendations for using these strategies to create a thriving employee advocacy program. Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? Check out our ideabook: The Future of Employee Generated Content. .

Social Media 419

Social Media Employer Branding Guidelines Construction 419

Rally Recruitment Marketing

OCTOBER 12, 2020

In our recent virtual bootcamp we gained insights from Leah Daniels, SVP, Strategy at Appcast, and Leigha Wanczowski, Employer Brand Manager at Covance, on strategies to improve your job advertising efforts including: campaign planning, ROI calculations and where to get started. Leigha Wanczowski, Employer Brand Manager, Covance.

Advertising 419

Advertising Strategy Social Media Job Boards 419

Rally Recruitment Marketing

OCTOBER 4, 2018

Holland McCue is the Head of Global Employer Branding and Recruitment Marketing Programs at Delta Air Lines and our newest RallyRM Mentor. Prior to Delta, Holland was an Employer Brand Manager at Cox Enterprises and provided Recruitment Marketing services for an RPO. Ellen McRaith is the VP of Talent Acquisition at CDW.

Recruitment Marketing 279

Recruitment Marketing Talent Acquisition Employer Branding CRM 279

SmartRecruiters

OCTOBER 5, 2022

Today’s talent acquisition teams must do everything they can to attract candidates, convince them to apply, and keep them engaged until they show up on the job. In a competitive marketplace for talent, a strong employer brand is an essential component in your talent acquisition strategy – and that includes your career site.

Employer Branding 127

Employer Branding SEO How To Talent Acquisition 127

Rally Recruitment Marketing

JANUARY 10, 2019

Soft marketing , on the other hand, is more about brand building and awareness activities that are hard (or impossible) to measure concretely in terms of the number of net new candidates in your pipeline or numbers of hires made. In Recruitment Marketing some examples include: Publishing employee stories on your careers blog.

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Recruitment Marketing Employer Branding Job Descriptions Social Media 300

Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared!

Recruitment Marketing 419

Recruitment Marketing How To Employer Branding Social Media 419

SmartRecruiters

JUNE 18, 2018

In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Employer Branding? What is Recruitment Marketing?

Employer Branding 118

Employer Branding Recruitment Marketing Social Media How To 118

Rally Recruitment Marketing

JANUARY 17, 2019

The start of a new year brings new hiring goals, a new Recruitment Marketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. Blog: Recruiters as Marketers: 3 Ways to Build Marketing Capabilities in Your Recruiting Teams.

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Recruitment Marketing Resources Employer Branding CRM 309

Rally Recruitment Marketing

MARCH 19, 2023

This is why talent acquisition and Recruitment Marketing teams are investing more into using social media to get their employer brand and career opportunities in front of candidates where people already spend time online. But using social media for recruiting is challenging.

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Social Recruiting Strategy Social Media Twitter 414

Rally Recruitment Marketing

JULY 22, 2023

In this blog post, you’ll learn all about this successful Recruitment Marketing campaign from Kelsie Johnson, Associate Director of Employer Brand and Talent Marketing at Labcorp, who shared the campaign strategy at our recent RallyFwd Virtual Conference , available to watch on demand.

Recruitment Marketing 419

Recruitment Marketing Healthcare Employer Branding Conference 419

Undercover Recruiter

NOVEMBER 4, 2018

Attracting Truckers with Employer Branding Undercover Recruiter - Recruiting & Talent Acquisition Blog. Jason Crowell is the Recruiting and Retention Manager at Brady Trucking in Colorado. In this episode, he shares how they. View Article.

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Employer Branding Talent Acquisition Retention ATS 95

Recruiter Flow

JANUARY 2, 2024

Are the two words recruitment and talent acquisition synonyms or is it recruitment vs talent acquisition? In the talent landscape, two terms frequently echo through hiring halls: recruitment and talent acquisition. What is Talent Acquisition? Let’s find out.

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Talent Acquisition Social Media Employer Branding Emotional Intelligence 98

Rally Recruitment Marketing

NOVEMBER 21, 2019

Beyond these talent acquisition outcomes though, did you know that a poor candidate experience has major implications for the rest of your business too, especially if you’re a consumer-based business? Of course, there are many more business outcomes and approaches to improving the candidate experience then can be covered in one blog.

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Candidate Experience B2C Telecommunications B2B 399