Rally Recruitment Marketing

FEBRUARY 19, 2020

Content marketing is a core component of Recruitment Marketing — and it’s not going anywhere anytime soon! If upgrading your Recruitment Marketing content strategy is on your to-do list for this year, I hope my approach and the info in this blog post will prove helpful for you!

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Recruitment Marketing Social Media Facebook Media 332

Rally Recruitment Marketing

JANUARY 10, 2019

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. Improves the candidate experience.

Recruitment Marketing 300

Recruitment Marketing Employer Branding Job Descriptions Social Media 300

Rally Recruitment Marketing

SEPTEMBER 13, 2020

And virtual recruiting events eliminate the need to travel to a specific spot at a set point in time, which means you can greatly expand your reach to engage more talent! Virtual events can also help improve your diversity and inclusion (D&I) efforts. Diversity & Inclusion panels and presentations.

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Diversity Employer Branding Recruitment Marketing Groups 466

Recruitics

JANUARY 9, 2024

Key Takeaways: Organizations aiming to attract top talent must adopt a holistic and diverse strategy that encompasses branding, advertising, and creative candidate engagement tactics.

Candidate Experience 244

Candidate Experience Candidate Engagement Advertising Diversity 244

Lever

OCTOBER 4, 2021

Building a team of diverse talent that lends various perspectives, ideas, skill sets, and backgrounds is vital, but it’s also one of the most challenging aspects of. The post Recruitment Marketing: What Is It and 5 Easy Ways to Use It appeared first on Lever.

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Recruitment Marketing Diversity Employer Branding Candidate Experience 292

Rally Recruitment Marketing

DECEMBER 20, 2021

If you’re like most Recruitment Marketing teams right now, you’re going over your performance in 2021 with a fine-toothed comb to help you plan better for the new year. . There’s a growing body of research on the negative effect of gender bias in job ads and recruiting costs. Well, we’re no different here at Rally.

Employer Branding 411

Employer Branding Conference Recruitment Marketing Strategy 411

Rally Recruitment Marketing

JUNE 13, 2022

Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Technology is key to more diverse hiring.

Employer Branding 419

Employer Branding Advertising Conference Diversity 419

Rally Recruitment Marketing

SEPTEMBER 6, 2022

To create an effective Recruitment Marketing strategy, you need a multi-channel approach, from social media to email outreach to digital advertising. One of the most important Recruitment Marketing tactics that’s often overlooked by talent acquisition teams is building a talent network. It makes perfect sense!

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Resources CRM How To Recruitment Marketing 417

Rally Recruitment Marketing

OCTOBER 1, 2023

Finally, you need the right tracking in place to know how people are interacting with the content and what’s leading them to take action so that you can continually improve the site for conversions and a stand out candidate experience. This is the world of career site optimization!

iCIMS 419

iCIMS Employer Branding Video Candidate Experience 419

Rally Recruitment Marketing

JANUARY 31, 2022

This role has historically sat on either the marketing or people operations team, and often acts as a liaison between the two. When thinking about who this role might report to, consider what skills you want them to foster and bring to the team: Are you looking to execute Recruitment Marketing campaigns across social channels? .

Employer Branding 419

Employer Branding Job Descriptions Hiring Recruitment Marketing 419

Recruitics

NOVEMBER 2, 2023

Candidates care about how their potential employers approach mission, values, diversity, and employee wellbeing. Diversifying recruitment sources, including Google Job Ads, Bing Ads, TikTok, and hiring events, is crucial for reaching a wider pool of candidates.

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Recruitment Marketing Trends Employer Branding Diversity 246

Rally Recruitment Marketing

FEBRUARY 13, 2023

One of our speakers, Abigail Chambley from Mission, presented the employee referral program she launched that has measurable increased diversity within her organization. She explained, “Because diversity is such a primary focus for the company, leadership thought that it would have a negative impact on those goals.

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Reference Diversity Talent Acquisition Policies 419

Rally Recruitment Marketing

JULY 19, 2020

For years, companies have been thoughtfully improving their end-to-end candidate experience in order to make the right first impression and convert qualified talent. However, with the move to remote work and virtual hiring facilitated by COVID-19, employers are having to rethink their new virtual candidate experience. .

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Examples Interviews Candidate Experience Video 410

Rally Recruitment Marketing

NOVEMBER 8, 2020

This shift has major implications for our Recruitment Marketing strategies and how we capture content like employee stories. Edward and his team also manage all employer brand initiatives, and drives diversity, equity and inclusion (DEI) efforts for the company. Lori: Thanks everyone for joining me! Katy: Authentic content.

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How To Employer Branding Video Talent Acquisition 419

Recruitics

AUGUST 16, 2022

Successful companies celebrate diversity year-round, and for a good reason. Diversity in the workplace encourages re-energized ideas, innovation, and increased productivity. Here are a few ways companies, large or small, can celebrate diversity. These benefits are more than enough reason to honor our differences at work.

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Diversity Benefits ATS Candidate Experience 244

Rally Recruitment Marketing

AUGUST 7, 2019

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. But what if I told you that not every candidate actually looks at the pages of your carefully constructed and well-maintained careers site? . Social media.

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Recruitment Marketing Job Descriptions Social Media Job Boards 211

Recruitics

JULY 30, 2024

The benefits of fair chance hiring include larger talent pools, increased hiring rates, increased diversity, and increased retention rates. Fair chance hiring, often referred to as second chance hiring, offers job seekers with a criminal record a chance at securing employment.

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Hiring Reference Retention Diversity 246

Rally Recruitment Marketing

MAY 31, 2021

To better understand how this desire for authenticity affects how Gen Z finds work, and what that means for your hiring efforts, we sat down with 2 experts in the field: Ben Siegel, Co-Founder of Scholars, and Gabrielle Woody, University Relations and Diversity Lead at Intuit. Read on to see if you’re ready to recruit Gen Z talent!

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Social Media Video Diversity Media 474

Rally Recruitment Marketing

JANUARY 17, 2022

Belinda is Head of Enablement – Recruitment Marketing at Clinch. Clinch offers talent teams a full suite of easy to use tools that help bring your Recruitment Marketing strategy to life with seamless integration with your ATS. Belinda Cawthorne Head of Enablement – Recruitment Marketing, Clinch.

Employer Branding 418

Employer Branding Recruitment Marketing Handbook Guidelines 418

Rally Recruitment Marketing

SEPTEMBER 6, 2021

This includes awards recognizing wellbeing, culture change, diversity, innovation, leadership, communications or the overall organization itself. To recognize your own team’s incredible Recruitment Marketing work from the past year, don’t forget to add the Rally Awards to your calendar too! Who’s eligible: It varies.

Employer Branding 419

Employer Branding Nonprofit Survey Recruitment Marketing 419

Rally Recruitment Marketing

SEPTEMBER 20, 2021

I’ve also included examples from 4 different organizations that are leading the way in Recruitment Marketing content strategy. You can check out the full presentation: Understand your candidate journey. An example of a completed content plan for the “research” stage of the candidate journey.

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Recruitment Marketing Conference Examples SEO 419

Rally Recruitment Marketing

OCTOBER 11, 2021

My name is Lisa Kramer, Head of Recruitment Marketing Strategy, Enterprise Campus Recruiting & Student Experience Programs at BMO. If you’re familiar with on-campus recruitment, you likely know that it relies heavily on in-person events. Hi Rally Community!

Banking 419

Banking Transportation Diversity Guidelines 419

Rally Recruitment Marketing

FEBRUARY 12, 2020

Keeping conversions top of mind is something that can really benefit those of us in Recruitment Marketing too. . It’s helpful to ask ourselves questions like: How many people can we convert to site visitors, then applicants and ultimately hires through our digital marketing approaches? . CVR is short for Conversion Rate.

Social Media 294

Social Media Recruitment Marketing Employer Branding Advertising 294

Rally Recruitment Marketing

FEBRUARY 21, 2021

But, our Diversity Hiring in 2021 Survey found that only 56% of organizations are leveraging gender neutral language in job descriptions and only 26% are publishing flexible work offerings.

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Nonprofit Job Descriptions SAP Job Boards 547

Rally Recruitment Marketing

JULY 16, 2020

I reached out to Leah Daniels, SVP of Strategy at Appcast, to understand the impact of COVID-19 on recruiting benchmarks and budgets, get her outlook on the second half of 2020 and discuss strategies and tactics that talent acquisition and Recruitment Marketing practitioners can use to stay agile during this challenging time.

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Talent Acquisition Advertising Recruitment Marketing Data 417

Rally Recruitment Marketing

MAY 9, 2019

We just had our biggest and best RallyFwd Virtual Conference, and we’re thankful for all the positive feedback from the Rally Recruitment Marketing community! Did you know that only 5% of Fortune 500 companies send content other than job postings to candidates? Check out Mark’s RallyFwd session by clicking here!

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Video Small Business Recruitment Marketing Social Media 316

Rally Recruitment Marketing

JULY 18, 2021

For example, this year’s CareerArc Future of Recruitment Study reported that 3 of the top 5 types of content motivating job seekers to apply to a job include: Employee stories and spotlights . Diversity, equity and inclusion messages. Employee day-in-the-life videos.

Employer Branding 419

Employer Branding JobVite Social Media Media 419

Rally Recruitment Marketing

JANUARY 16, 2021

Here are my top tips for creating compelling, localized recruiting content that’s relevant to candidates in each geography where you recruit and hire. The first step in any Recruitment Marketing strategy is to uncover your EVP. Solidify your global EVP. Telling Employee Stories through Video.

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Strategy Employer Branding Video Film 377

Hiretual

APRIL 13, 2023

hireEZ Announces GPT3-Powered Platform Feature for Candidate Outreach >> Log In Solutions The Outbound Recruiting Platform Connect jobs to people with an AI-powered approach for finding, engaging and hiring quality talent. However, there are some common mistakes that recruitment marketers often make that can hinder their effectiveness.

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Recruitment Marketing eBook Policies Video 115

Rally Recruitment Marketing

FEBRUARY 12, 2020

Keeping conversions top of mind is something that can really benefit those of us in Recruitment Marketing too. . It’s helpful to ask ourselves questions like: How many people can we convert to site visitors, then applicants and ultimately hires through our digital marketing approaches? . Candidate experience.

Social Media 251

Social Media Recruitment Marketing CRM Advertising 251

Recruiting Daily

MAY 4, 2023

We live in an era where the need for diverse hiring practices is more imperative than ever. Organizations with diverse workforces are far more likely to stick out from their competitors and retain the most talented professionals. By opting for inclusive hiring processes, you get access to different perspectives and experiences.

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Recruitment Marketing Diversity Hiring Social Media 78

Recruitics

DECEMBER 12, 2023

Key Takeaways: In this current market, it’s essential to adapt to changing recruitment landscapes, leverage current trends, and prioritize candidate experience and employer branding to build a resilient and adaptable workforce.

Employer Branding 245

Employer Branding Candidate Experience Trends Diversity 245

Rally Recruitment Marketing

JUNE 5, 2021

That said, with birth years spanning from 1997 to 2012, there are many different groups of people within the general category of “Gen Z”, which is why a good first step is to narrow down your specific talent audience by creating a candidate persona. . Members of Gen Z are more racially and ethnically diverse than any previous generation.

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Social Media Media Video Education 275

WizardSourcer

FEBRUARY 13, 2023

The majority of these candidates will not submit job applications or participate in interviews, and if they do, they may not be offered the role. Therefore, providing a positive candidate experience throughout the recruitment process is crucial. What does candidate experience mean in recruiting?

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Candidate Experience Applicant Tracking Systems Job Descriptions SEO 99

Rally Recruitment Marketing

SEPTEMBER 27, 2021

For example, if you won an award for being a best workplace for diversity, you may want to share your award alongside an employee sharing a story about how one of your company’s employee resource groups supported them. . You can take this to the next level by sharing employee testimonials and stories that act as proof points.

Employer Branding 419

Employer Branding Pharmaceuticals Social Media ADP 419

Rally Recruitment Marketing

OCTOBER 9, 2019

Instead, choose the platforms that your candidates prefer so that your strategy is laser focused on the right networks and talent audiences. So why exactly should social media be such a crucial part of your Recruitment Marketing plan? show just how prevalent social has become for candidates.

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Social Media Media Strategy Mobile 235

Symphony Talent

SEPTEMBER 9, 2014

OHUG Presents “How CDW Connected the Dots with a Total Recruitment Marketing Strategy” On Wednesday 9/10 at 12:00 PM CDT, Troy Heinritz will be sharing how CDW leverages a single Recruitment Marketing Platform to centrally manage and execute their diverse recruitment strategies.

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Recruitment Marketing Strategy Mobile Candidate Experience 96