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Here are a few that are not going away anytime soon and should be considered as you are looking to enhance your existing Career Site: Usability: First and foremost, you need to make sure the Career Site works in the way it was intended and that the candidateexperience makes sense. Think of it from a process flow standpoint.
2 at 1PM EST Diversity Recruiting: Why Words Matter. 5) CandidateExperience. Most TA folks know that their candidateexperience can be much better. They also care about what a candidate sees when they come through a job board like Indeed, Glassdoor or LinkedIn. 6) Recruitment Automation.
The ATS-generated job pages have little to no marketing/candidateexperience thought to them. Consistent CandidateExperience is One Problem. If you are lucky enough to get a candidate to visit your company career site, then you want them to have a consistent candidateexperience when they look at your job description.
Now, career sites are perhaps the most crucial stop on the candidate journey. And those employers that have taken the time to improve theirs are starting to reap the benefits from mobilerecruiting, SEO, employer branding, candidateexperience, and more. How can my career site beat job boards in SEO?
Recruitment and marketing have consummated their relationship. Employers today are increasingly using consumer marketing techniques to attract and convert top talent as it has become more clear that strong recruitment is dependent on adapting to the evolving landscape.
We’re talking about laying the groundwork for a comprehensive inbound recruiting strategy (more than just employer branding) designed to relieve pressure on transactional recruiting. From the top of the funnel (social, SEO, content, employer branding, calls-to-action, career sites, job boards, off-site PR, etc.)
The concept of candidateexperience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Which makes you wonder why recruiting still sucks so badly at both mobile and candidateexperience.
The concept of candidateexperience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Which makes you wonder why recruiting still sucks so badly at both mobile and candidateexperience.
People use mobile for convenience, but for some reason, even in 2015, it’s often still a big pain in the ass, particularly since a surprising amount of sites seem to think “responsive design” means creating such a poor user experience that you can’t help but respond by being pretty pissed off and frustrated.
If a site is not optimized to auto-adjust to mobile device formats, its ranking can drop from one position to the next or from one page of search results to another – potentially leading to a major loss of web traffic. Conversely, those sites that are already mobile may see a nice bump in rankings while the others try to catch up.
Automation is your friend – Solutions like SmashFly can automate and enrich the process of engaging candidates throughout the candidateexperience journey. Automation rules customize the experience based on job family and skills. It’s all about getting the right message to the right candidate at the right time.
The process is very similar to traditional SEO techniques which include using descriptive keywords to position your posts in front of qualified candidates and top-level applicants. It’s essential that your careers website and job postings are optimized for mobile viewing and easy application. Be selective with job board posting.
It’s a place to showcase what your company offers and build candidate awareness. Consider the following when writing your job post: Be SEO friendly. Lastly, maintain relationships with your “runner-up” candidates. Optimize for MobileRecruiting. Source of hire – where are your candidates coming from?
Telling stories forces you out of the SEO-keyword-stuffing model. Usually they are your job title or career area with some geographic information thrown in. What happens when someone searches “What are great entry-level jobs nearby?”. They won’t find your job titles. 2: Tell More Stories.
Keywords are equally important in your job listing – you want SEO to help boost your open position – but the language you use impacts whether a candidate will click to apply. Candidates apply to jobs on-the-go more than ever, which is why mobilerecruiting is on the rise. Step 3: Use the right language.
The short answer is that the stakes have never been higher for recruiters vying for talent and, according to a recent CareerBuilder survey, it looks like most of the market out there still has no idea where to start when it comes to fixing the most persistent problems plaguing our industry. The investment is only the first step.
Optimized job listings could entice and secure top hires via passive candidates. You can fine-tune your job listings by implementing the latest SEO practices and eliminating inherent biases. Embedding recruitment videos on your career site shares company culture in a compelling narrative with a human touch.
This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. We ran them through an SEO (search engine optimization) tool called ahrefs to give us an “Organic Traffic” score. Recruiting Blog. Recruiting Trends and Tips. CandidateExperience.
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