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Why your employer brand has never been more important (and how to improve it)

Social Talent

It’s easy to dismiss the concept of employer brand as a fluffy “nice to have” However, its implications reach far beyond its power to attract new talent to your company. It affects the motivation and retention of your current staff, your attrition rates, your public reputation and ultimately, your bottom line.

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The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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The Business Impact of a Poor Candidate Experience, and What You Can Do About It

Rally Recruitment Marketing

Now, of course the outcomes are a little different when it comes to business to business (B2B) companies. And, of course in the candidate experience world, this means candidates will leave negative reviews on sites like Glassdoor , kununu or Fairygodboss , and share their experiences with their inner circle. .

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3 Proven Tactics to Create a Digital Candidate Experience

Rally Recruitment Marketing

We also relied on Sense to tighten up and improve our retention, which, as we all know, is more important than ever right now. Of course, like other companies, the pandemic accelerated this need, so we had to nail down virtual onboarding much more quickly. . Don’t miss out by registering for free today!

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DIY Employer Branding…Where Do I Begin?

Beamery

This week, we’re excited to have Ben Gledhill , Employer Brand Manager at Manchester Metropolitan University, sharing his thoughts on how to do employer branding on a shoestring… Think of the term “Employer Branding”; what springs to mind? Recruitment marketing: the free course.

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4 dos and don’ts of using social media to boost employee retention

CareerArc

While resignation is definitely unavoidable, there are steps you can take to boost employee retention. One resource that often gets overlooked in boosting employee retention is social media. Social media is commonly thought of as a tool to build brand awareness among those not yet part of your brand.

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Employer Brand Reputation: A Casualty of Internship Cancellations

Hacker Earth

For employers, internships are a powerful tool for identifying future talent, building a talent pipeline, and showcasing their employer brand. While cancelling internships may seem like a practical decision to reduce costs, it can have long-term repercussions on an employer’s reputation.