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Why your employer brand has never been more important (and how to improve it)

Social Talent

It’s easy to dismiss the concept of employer brand as a fluffy “nice to have” However, its implications reach far beyond its power to attract new talent to your company. It affects the motivation and retention of your current staff, your attrition rates, your public reputation and ultimately, your bottom line.

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7 Steps for Building a Successful Employer Branding Strategy

4 Corner Resources Staffing Blog

As the competition for talent grows, a strong employer branding strategy becomes increasingly important. A compelling employer brand doesn’t just attract top talent—it reinforces company values, builds employee loyalty, and can even impact the bottom line.

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Employer Branding: The Ultimate Strategy for Talent Acquisition Success

Contract Recruiter

“A robust employer brand can decrease your cost-per-hire by up to 50% and increase the quality of candidates by 50%. What’s more, an impressive 75% of job seekers will consider an employer’s brand before even applying for a job.“ Strong employer branding is a powerful tool in the arsenal of talent acquisition.

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4 dos and don’ts of using social media to boost employee retention

CareerArc

While resignation is definitely unavoidable, there are steps you can take to boost employee retention. One resource that often gets overlooked in boosting employee retention is social media. Social media is commonly thought of as a tool to build brand awareness among those not yet part of your brand.

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The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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DIY Employer Branding…Where Do I Begin?

Beamery

This week, we’re excited to have Ben Gledhill , Employer Brand Manager at Manchester Metropolitan University, sharing his thoughts on how to do employer branding on a shoestring… Think of the term “Employer Branding”; what springs to mind? Recruitment marketing: the free course.

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Quantifying the ROI of a Strong Employer Brand

Change State Blog

We’ve written at length about the value of an employer brands to an organization, yet the project of quantifying the ROI of a strong employer brand remains frustratingly elusive. An easier question to ask is how an employer brand specifically influences talent acquisition costs.