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It’s easy to dismiss the concept of employerbrand as a fluffy “nice to have” However, its implications reach far beyond its power to attract new talent to your company. It affects the motivation and retention of your current staff, your attrition rates, your public reputation and ultimately, your bottom line.
In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employerbrand. In fact, it’s hard to find any literature that simplifies EmployerBranding. So this is where the idea was born for EmployerBranding For Dummies®.
Now, of course the outcomes are a little different when it comes to business to business (B2B) companies. And, of course in the candidate experience world, this means candidates will leave negative reviews on sites like Glassdoor , kununu or Fairygodboss , and share their experiences with their inner circle. .
We also relied on Sense to tighten up and improve our retention, which, as we all know, is more important than ever right now. Of course, like other companies, the pandemic accelerated this need, so we had to nail down virtual onboarding much more quickly. . Don’t miss out by registering for free today!
This week, we’re excited to have Ben Gledhill , EmployerBrand Manager at Manchester Metropolitan University, sharing his thoughts on how to do employerbranding on a shoestring… Think of the term “EmployerBranding”; what springs to mind? Recruitment marketing: the free course.
While resignation is definitely unavoidable, there are steps you can take to boost employee retention. One resource that often gets overlooked in boosting employee retention is social media. Social media is commonly thought of as a tool to build brand awareness among those not yet part of your brand.
For employers, internships are a powerful tool for identifying future talent, building a talent pipeline, and showcasing their employerbrand. While cancelling internships may seem like a practical decision to reduce costs, it can have long-term repercussions on an employer’s reputation.
In a time where 51% of employees are open to leaving their current organization — most often due to poor engagement and a negative workplace culture (41%) — businesses must find reliable ways to boost retention or risk losing top talent to their competitors.
We’ve written at length about the value of an employerbrands to an organization, yet the project of quantifying the ROI of a strong employerbrand remains frustratingly elusive. An easier question to ask is how an employerbrand specifically influences talent acquisition costs.
They will look at retention, hiring manager satisfaction, and time-to-fill to measure success. Talent leaders want to focus on branding. But recruiters identified “employerbranding” as the top area in which they would like to invest more. Employerbrand messaging should focus on culture and career growth.
While this is great news for your retention efforts, if you’re hoping to attract new employees to your company, then you’re up against a series of challenges. writing a strong introduction to the role, listing out the role’s responsibilities, personal specification and of course, any company perks. Indeed, the U.S.
Recently I spoke to a group of CEOs about their recruiting and retention woes. I shared with them a solution: building a better employmentbrand. Let’s look at some of these touch points and consider ways you can use them to shape your employmentbrand. What is the culture like? Hiring process.
They set the tone and chart the course. And while great leaders build great businesses, the effects of a bad leader include plummeting profits and stock prices, lower staff engagement and retention, and even an inability to attract top talent. Business leaders have an enormous impact on every aspect of the companies they work for.
Retention should be one of your top concerns when taking a high-level look at staffing, and you want to understand how this person will affect it. It gives a positive impression of your employerbrand. Of course, you also want to pay attention to the topics they ask about, as this will tell you where their motivations lie.
Part of employerbranding, employee value proposition (also called employer value proposition), refers to the unique set of benefits employers offer employees in return for their skills, experience, and performance at the workplace. Employerbrand vs employee value proposition. Image source.
As the competition for talent grows, a strong employerbranding strategy becomes increasingly important. A compelling employerbrand doesn’t just attract top talent—it reinforces company values, builds employee loyalty, and can even impact the bottom line.
These objectives may include reducing time-to-hire, improving candidate quality, increasing employee retention, or enhancing the overall candidate experience. Develop a Compelling Careers Page Create an engaging and informative careers page on your company website to showcase your employerbrand.
At the macro level, a strong (read: well-coordinated and -executed) hiring strategy offers two benefits for SMBs: Well-designed hiring strategies help increase brand visibility, showcase one’s company culture, and create an attractive employerbrand that draws in top-tier, active job seekers.
“A robust employerbrand can decrease your cost-per-hire by up to 50% and increase the quality of candidates by 50%. What’s more, an impressive 75% of job seekers will consider an employer’s brand before even applying for a job.“ Strong employerbranding is a powerful tool in the arsenal of talent acquisition.
While this is great news for your retention efforts, if you’re hoping to attract new employees to your company, then you’re up against a series of challenges. writing a strong introduction to the role, listing out the role’s responsibilities, personal specification and of course, any company perks. Indeed, the U.S.
That strategy is your employerbrand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employerbrand and EVPs can bring. The world has changed and we must adapt, or risk falling behind. But think about it for a second.
Of course, this fantastic success had to come to an end at some point, with the show wrapping up for good on the 14 th September 2012. Employerbrand continues to become more and more prevelant, with increasing organisations turning to it as the silver bullet in their staff retention, recruitment, engagement and general market perception.
In other markets, anxious job seekers are seeking a positive and validating candidate experience, hoping to find steady work and a reliable employer. . A Crash Course in Candidate Experience . Improve their perceptions of an employerbrand. Encourage employee retention and decrease churn.
The Candidate Journey Begins With the Application and Ends in Rejection The application is the first point where organizations know the candidate’s identity so it becomes the first point at which the employer can affect a candidate’s journey. Read your employerbrand statement. This example is provided as a jumping off point.
They can then share the valuable insights they’ve learned along the way with new employees – that is, of course, if they are still working there. Most of the time, even with the most well-prepared teams, it takes a bit to get “into the jive” of things, and each team learns how they can improve operations as they go. Register today!
A stronger employerbrand. Your employerbrand can be a hugely powerful recruiting tool. Improved employee retention. Retention is one of the biggest challenges facing companies today, and a well-communicated total rewards package is a key part of any employee retention strategy.
We talk a lot about candidate experience and, of course, Survale’s corner of that world is feedback. Are hiring managers properly representing the employerbrand and culture? But without easily accessible recruiting analytics to put that feedback into context and visualize areas for optimization, the value is greatly diminished.
If rethinking your employerbrand is low on your priority list, today’s competitive hiring landscape should push it toward the top. After all, having a strong employerbrand can help recruiters quickly target and hire the right candidates for the right jobs. Our head of talent branding was hired recently,” Rob says.
A diverse healthcare workforce brings countless benefits for employers, staff, and patients, including: . Increased employee morale and retention. And happier healthcare professionals are more likely to stay with their employer for the long term. . Of course, diversity can’t be created overnight. Easier recruitment.
In fact, organizations that rate their culture of recognition highly are 3 times more likely to see increased employee retention and 2.5 Simply saying “thank you” can have an enormous impact on your employees, boosting everything from productivity to retention to engagement. times more likely to see increased employee retention.
We try to focus on what will actually move the needle in terms of retention and quality of life. Professional/Career Development: We offer an array of development courses, and we also employ leadership and career coaches that help our employees uplevel both hard and soft skills. I totally agree.
An engaged workforce is one that performs better, stays longer , and helps you both recruit new candidates and grow your employerbrand , while lack of engagement causes issues like quiet quitting , actual quitting, and a damaged company reputation. Make your employees brand ambassadors to tell your story. Make it personal!
Of course, our former in-person methods must be updated with creative virtual ways to recognize employees. . Of course, employee recognition videos like this make for excellent recruitment marketing content, too. . And, it improves retention, too. 82 percent of employees say they are happier at work when they’re recognized.
Having clear promotional pathways is a good way to bolster retention, and having a number of employee promotional stories helps solidify employee expectations. Improves EmployerBrand. In the long run, the increase in retention and motivation should save you resources, as well as improve your internal and external talent pools.
Of course every year the cycle ends with the top performing recruiting organizations earning the highly coveted “CandE Award.”. As they reach 1st year retention and quality of hire milestones. Candidate Satisfaction Still a Huge Recruiting Advantage. As they complete an application. And beyond.
Happy and motivated staff are better for efficiency, company culture, staff retention and building your employerbrand. But there are times when work can get stressful, and employers might find themselves facing a number of different challenges. Work remotely. Take on part-time or compressed hours. Work flexitime.
Of course, my career has never been full of 100% happy moments, but overall I look back fondly and know that I have been intentionally happy at work. Happiness creates increased efficiency in the workplace and overall employee retention.” ( 5 Dynamics ) Have you ever heard a contagious laugh in the break room? It is beautiful.
You look at our community in Naples, they have a swimming pool, a golf course. We have great benefits, very high employee retention, as well as quality care.”. To find the right candidates for their jobs , Vi Living didn’t need to simply build brand awareness. They needed to change candidates’ expectations of the industry.
The awareness and discovery stage in the candidate journey is arguably the most critical stage—especially if you’re hoping to reach passive candidates who are of course not spending any time on job boards. Check out our Social Media Recruiting Lookbook for content inspo from leading employerbrands. Discovery + awareness.
Throw in a GPS, and it becomes virtually impossible to veer off course. All of these navigational tools serve as data points that give the captain useful information to plot the best course. Companies with a strong employerbrand attract more qualified applicants and have a lower turnover in addition to hiring candidates faster.
As a new grad working in the employerbranding industry, I can break my journey thus far into three stages. The first I fondly entitle, “Learning About What the Heck I’m Supposed to be Doing,” which consisted of a crash course on Stories Inc. and trying to grasp the employerbranding ecosystem as a whole.
At a higher level comes the perception of the employment value proposition and then a black mark against your employerbrand. Companies that “get it” believe that the employerbrand is as important as the corporate brand.
quality of hire and retention rate). Tie in your employerbrand. Of course, no list on recruiting best practices would be complete without mentioning the importance of employerbranding. If you do have full responsibility, however, it’s important to understand the current status of your brand and reputation.
s newest course for employee advocacy program leaders and ambassadors: Building Your Confidence as an Employee Brand Ambassador. A lot of work goes into identifying brand ambassadors, establishing posting guidelines, and training your ambassadors to share their own stories and talk about your employerbrand in a thoughtful way.
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